Redbooks Wiki: Central Texas DITA UG Presentation

Slide 1: Central Texas DITA UG 2008 Pilot Tapping into the knowledge of IBM’ers worldwide to augment the value of IBM Redbooks material Chris Almond January 2008 © 2008 IBM Corporation

Slide 2: Convert Redbooks into Intranet based Wikis Attract communities of IBM subject matter experts by allowing them to take control of the content and continually update and extend it over time. W3 = IBM Intranet – internal only access 2 © 2008 IBM Corporation

Slide 3: Pilot Project Phases Investment: • Content conversion tools • Design • Deployment Community • Engagement models & incentive • Governance patterns • Measurements • Evolution Business Value • Internal – Social Computing ROI • Process – additional SME & content refresh source • External – Update frequency & engagement Pilot Launch 3 © 2008 IBM Corporation

Slide 4: Content Conversion Tooling: High Level Unstructured source Flexible input/output Standards based conversion Re-usable components 4 © 2008 IBM Corporation

Slide 5: Fully Indexed – easily added to intranet search engines Templated for familiar Intranet Look and Feel 5 © 2008 IBM Corporation

Slide 6: How do you convert large chunks of structured content to a wiki? 6 © 2008 IBM Corporation

Slide 7: Reputation – what goes online stays online Derive SME relationships to content/topics Feeding the “TR3 Virtuous Circle”: Tagging, Rating, Reputation, Recognition 7 © 2008 IBM Corporation

Slide 8: Patterns for Engaging Community Incent Field of Wiki Dreams • TR3 virtuous Circle: Tagging, Build it and they will come? Rating, Reputation, Recognition • Lead by sharing • Sales rep stub document – help me now and you will be rewarded Entrainment Convert select group of IBM Redbook Publications; create intranet gravity; search landings & curiosity lead to participation * Build to order * SME community expects delivery - ready to take control To compliment our top-down innovation strategy IBM needs to provide internal transformation tools and technology that better facilitate bottom-up innovation through self-organizing channels. Giving IBMers the Permission and Power to Innovate Linda Sanford and Irving Wladawski-Berger, April 2006 8 © 2008 IBM Corporation

Slide 9: Community Engagement: Governance and Management “To really leverage a wiki, the participants need to be in control of the content. You have to give it over fully” Who becomes the community leaders? (Hint - they already exist - Redbooks Wiki becomes their new sandbox) Access control? – By default: wide open - in community we trust – Earn access via welcome rituals? – Knowledge community subscriptions? Wiki peer group “circle of acceptance”? – Etc… We have a learning experience ahead of us 9 © 2008 IBM Corporation

Slide 10: Measuring Business Value: Social Computing ROI How do you measure it? A new area of research – business value metrics in enterprise 2.0/social computing initiatives Higher value & frequency of connections? – People to things (knowledge) – People to people (links) On what scale do you measure the value of increasing returns when tapping into organizational know-how? 10 © 2008 IBM Corporation

Slide 11: Externalizing Redbooks Wiki? Maintaining the value and trust in the IBM Redbooks brand is vital “I trust Redbooks. I do not trust wikis” 11 © 2008 IBM Corporation

Slide 12: Central Texas DITA UG Thank You! Chris Almond January 2008 © 2008 IBM Corporation