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Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!
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Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!

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  • It’s all about using your most powerful asset
  • Transcript

    • 1. The ultimate server platform for game developers! www.scoreoid.netWELCOMEGoing above and beyond the standardshow to engage with your players!
    • 2. The ultimate server platform for game developers! www.scoreoid.netWHO AM I?Interactive Developer,EntrepreneurAlmog KorenWorked with Nokia, Intel,Rim and more.Speak at events likeCasual Connect Kiev, GameIS, ect..Active in the community(Adobe ACP, UG Manger,Flash Israel)Interactive developers & designerunder “Almog Design”Founder of Scoreoid(Startup)
    • 3. The ultimate server platform for game developers! www.scoreoid.netShowcaseExamples51StartWelcomeWhy?Presenting why2HowIdeas3AnalysisCharts & Stats4EndQuestions6AGENDA
    • 4. The ultimate server platform for game developers! www.scoreoid.netWHY SHOULD I ENGAGE WITH MY PLAYERS?“Recognition and respect: the successesof your previous works are presumed inyour latest games. People come torespect your brand and the games thatyou make.”–SashIt‟s a competitive marketApp stores are overcrowdedPlayersare your most powerful assetsbitBATTALIONSash
    • 5. The ultimate server platform for game developers! www.scoreoid.netWHY SHOULD I ENGAGE WITH MY PLAYERS?InteractionVALUESuper cheapCreate a brandCrosspromotionsReal feedbackIncrease salesRetentionBetter ratingsSocial engagement
    • 6. The ultimate server platform for game developers! www.scoreoid.netHOWAdditional CommentYey!THINK OUTSIDE THE BOXNewsfeedNotifications (push)In game messagesNewslettersSocialSMSOther playersDirect marketing
    • 7. The ultimate server platform for game developers! www.scoreoid.netHOW: BEST PRACTICESAdditional CommentYey!Don„t spamIt„s all about timingUnderstand your playerBe directAlways askRewardsCross promoteBuild loyalty
    • 8. The ultimate server platform for game developers! www.scoreoid.netHOW: FOCUSFocus PointRewards EngagementUnderstandingthe player
    • 9. The ultimate server platform for game developers! www.scoreoid.net38%29%24%20%16%14%11% 9% 7%6% 5% 4%0%10%20%30%40%50%60%70%80%90%100%0 1 2 3 4 5 6 7 8 9 10 11 12ANALYSIS: USER RETENTIONiOS & Android AppsLateFlurry - http://bit.ly/rGXkLe
    • 10. The ultimate server platform for game developers! www.scoreoid.net74% 72% 70% 72% 72%57%55% 55%38%23%43% 43% 42%35%16%0%10%20%30%40%50%60%70%80%30 Day Retention60 Day Retention90 Day RetentionANALYSIS: LOYALTY BY APPLICATION CATEGORYStart within 30 daysIncrease retentionTiming is eveythingOffer rewardsMaximumFlurry - http://bit.ly/MyFUGQ
    • 11. The ultimate server platform for game developers! www.scoreoid.net11310.767.4NewsMedicalReferenceProductivityGamesANALYSIS: FREQUENCY OF USE / WEEKAt least one weekMeasure effectivenessFocus on qualityGamesFlurry - http://bit.ly/MyFUGQ
    • 12. The ultimate server platform for game developers! www.scoreoid.netANALYSIS: THEORYStart – Current game 15K players.Cross Promote – Newsletter about new game.Exchange – 30% from old game to new game.Finish - 4.5K in players for the new game off the start.
    • 13. The ultimate server platform for game developers! www.scoreoid.netSHOWCASEJetpack Cross PromotionAngry Birds Newsletter
    • 14. The ultimate server platform for game developers! www.scoreoid.netSHOWCASEZombie Gunship Cross PromotionZynga Inbox
    • 15. The ultimate server platform for game developers! www.scoreoid.netWRAP UPWHY?BrandCheapVauleSales
    • 16. The ultimate server platform for game developers! www.scoreoid.netWRAP UP: WORKFLOW THEORYEngagePromoteCreateBrandAnalysisSalesRetentionChose theright optionCheck yourgame stats
    • 17. The ultimate server platform for game developers! www.scoreoid.netCONTACTScoreoid / Almog Koren scoreoid / almogdesign Almog / ScoreoidWebsite: www.scoreoid.netE-Mail: almog@scoreoid.net
    • 18. The ultimate server platform for game developers! www.scoreoid.netQUESTIONS?
    • 19. The ultimate server platform for game developers! www.scoreoid.netTHANK YOU!

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