Semantic opinion mining ontology


Published on

Published in: Education, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Semantic opinion mining ontology

  1. 1. Feature Extractions based Semantic Sentiment Analysis Mohammed Al-Mashraee Supervisor: Prof. Dr. Adrian Paschke Corporate Semantic Web (AG-CSW) Institute for Computer Science, Freie Universität Berlin AG Corporate Semantic Web Freie Universität Berlin
  2. 2. Agenda  Data  Opinion Mining  Ontology  Semantic Opinion Mining  Conclusion AG Corporate Semantic Web 2
  3. 3. Data
  4. 4. Data Everything is data! AG Corporate Semantic Web 4
  5. 5. Data Structured Data SQL Data Warehousing AG Corporate Semantic Web 5
  6. 6. Data Unstructured Data Sentiment Analysis or Opinion Mining AG Corporate Semantic Web 6
  7. 7. Opinion Mining
  8. 8. Sentiment Analysis (SA)? Sentiment analysis, also called opinion mining, is the field of study that analyzes people’s opinions, sentiments, evaluations, appraisals, attitudes, and emotions towards entities such as products, services, organizations, individuals, issues, events, topics, and their attributes. (Bing Liu 2012) Text Mining SA Machine Learning Machine Learning Information Retrieval Information Retrieval Sentiment Analysis Natural Language Natural Language Processing Processing Data Mining Data Mining Related areas of sentiment analysis AG Corporate Semantic Web 8
  9. 9. SA …. Why?  Unstructured Text − Huge amount of information is shared by the organizations across the world over the web − Huge amount of text scattered over many user generated contents resources − methods, systems and related tools that are successfully converting structured information into business intelligence, simply are ineffective when applied for unstructured information AG Corporate Semantic Web 9
  10. 10. BUT
  11. 11. Semantic Web is a good Idea - Ontology
  12. 12. Ontology  An ontology is an explicit specification of a conceptualization [Gruber93]  An ontology is a shared understanding of some domain of interest. [Uschold, Gruninger96]  There are many definitions − a formal specification EXECUTABLE − of a conceptualization of a domain COMMUNITY − of some part of world that is of interest APPLICATION  Defines − A common vocabulary of terms − Some specification of the meaning of the terms − A shared understanding for people and machines AG Corporate Semantic Web 12
  13. 13. Ontology Ontology and DB schema  An ontology provides an explicit conceptualisation that describe the semantics of the data. They have a similar function as a database schema. The differences are: − A language for defining Ontologies is syntactically and semantically richer than common approaches for Databases. − The information that is described by an ontology consists of semi-structured natural language texts and not tabular information. − An ontology must be a shared and consensual terminology because it is used for information sharing and exchange. − An ontology provides a domain theory and not the structure of a data container. AG Corporate Semantic Web 13
  14. 14. Ontology Size and scope of an ontology Two extremes :  One (small) ontology for each specific application  One huge ontology that captures "everything" A A O A Domain related ontology AG Corporate Semantic Web General purpose ontology 14
  15. 15. Semantic Opinion Mining
  16. 16. Semantic Opinion Mining  Semantics to opinion mining is realyzed by building a datailed ontology for a particular domain  Ontologies can be used to structure information  Ontologies provide a formal, structured knowledge representation with the advantage of being reusable and sharable  Ontologies provide a common vocabulary for a domain and define the meaning of the attributes and the relations between them AG Corporate Semantic Web 16
  17. 17. Semantic Opinion Mining  Useful feature could be identified using ontologies  Once the required features have been identified, opinion mining approaches are used to get an efficient sentiment classification. AG Corporate Semantic Web 17
  18. 18. Examples Example1:  In the domain of digital camera: comments, reviews, or sentences on image quality are usually mentioned.  However, a sentence like the following: „40D handles noise very well up to ISO 800 “ Noise in the above example is a sub feature or sub attribute of image quality. AG Corporate Semantic Web 18
  19. 19. Examples Example2:  Product features mentioned in reviews might be sub attributes of more than one of other attributes in higher levels in different degree of connections Night Photos Flash Lens Lens AG Corporate Semantic Web Landscape Photos Noise Noise Zoom 19
  20. 20. Example Structure [ Larissa A. and Renata Vieira, 2013 ] Ontology-based feature level opinion mining in Portuguese reviews is applied Ontology (concepts, properties, instances and hierarchies) for feature identification AG Corporate Semantic Web 20
  21. 21. Example Structure Some concepts of Movie Ontology AG Corporate Semantic Web 21
  22. 22. Conclusion  Opinion mining and sentiment analysis idea is introduced  Ontologies based Semantic Web is defined  The usefulness of building ontologies to improve the results of opinion mining is further mentioned AG Corporate Semantic Web 22
  23. 23. Thank You! AG Corporate Semantic Web 23