Feature Extractions based Semantic Sentiment Analysis
Mohammed Al-Mashraee
Supervisor: Prof. Dr. Adrian Paschke
Corporate ...
Agenda
 Data
 Opinion Mining
 Ontology
 Semantic Opinion Mining
 Conclusion

AG Corporate Semantic Web
http://www.inf...
Data
Data
Everything is data!

AG Corporate Semantic Web
http://www.inf.fu-berlin.de/groups/ag-csw/

4
Data
Structured Data

SQL
Data Warehousing
AG Corporate Semantic Web
http://www.inf.fu-berlin.de/groups/ag-csw/

5
Data
Unstructured Data

Sentiment Analysis or Opinion Mining
AG Corporate Semantic Web
http://www.inf.fu-berlin.de/groups/...
Opinion Mining
Sentiment Analysis (SA)?
Sentiment analysis, also called opinion mining, is the field of study
that analyzes people’s opin...
SA …. Why?
 Unstructured Text
− Huge amount of information is shared by the
organizations across the world over the web
−...
BUT
Semantic Web is a
good Idea - Ontology
Ontology


An ontology is an explicit specification of a conceptualization
[Gruber93]
 An ontology is a shared understan...
Ontology
Ontology and DB schema


An ontology provides an explicit conceptualisation that describe
the semantics of the d...
Ontology
Size and scope of an ontology
Two extremes :
 One (small) ontology for each specific application
 One huge onto...
Semantic Opinion
Mining
Semantic Opinion Mining
 Semantics to opinion mining is realyzed by
building a datailed ontology for a particular
domain
...
Semantic Opinion Mining
 Useful feature could be identified using
ontologies
 Once the required features have been
ident...
Examples
Example1:
 In the domain of digital camera: comments, reviews,
or sentences on image quality are usually mention...
Examples
Example2:
 Product features mentioned in reviews might be sub
attributes of more than one of other attributes in...
Example Structure
[ Larissa A. and Renata Vieira, 2013 ]

Ontology-based feature level opinion mining in Portuguese
review...
Example Structure

Some concepts of Movie Ontology
AG Corporate Semantic Web
http://www.inf.fu-berlin.de/groups/ag-csw/

2...
Conclusion
 Opinion mining and sentiment analysis idea is
introduced
 Ontologies based Semantic Web is defined
 The use...
Thank You!

AG Corporate Semantic Web
http://www.inf.fu-berlin.de/groups/ag-csw/

23
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Semantic opinion mining ontology

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Semantic opinion mining ontology

  1. 1. Feature Extractions based Semantic Sentiment Analysis Mohammed Al-Mashraee Supervisor: Prof. Dr. Adrian Paschke Corporate Semantic Web (AG-CSW) Institute for Computer Science, Freie Universität Berlin almashraee@inf.fu-berlin.de http://www.inf.fu-berlin.de/groups/ag-csw/ AG Corporate Semantic Web Freie Universität Berlin http://www.inf.fu-berlin.de/groups/ag-csw/
  2. 2. Agenda  Data  Opinion Mining  Ontology  Semantic Opinion Mining  Conclusion AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 2
  3. 3. Data
  4. 4. Data Everything is data! AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 4
  5. 5. Data Structured Data SQL Data Warehousing AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 5
  6. 6. Data Unstructured Data Sentiment Analysis or Opinion Mining AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 6
  7. 7. Opinion Mining
  8. 8. Sentiment Analysis (SA)? Sentiment analysis, also called opinion mining, is the field of study that analyzes people’s opinions, sentiments, evaluations, appraisals, attitudes, and emotions towards entities such as products, services, organizations, individuals, issues, events, topics, and their attributes. (Bing Liu 2012) Text Mining SA Machine Learning Machine Learning Information Retrieval Information Retrieval Sentiment Analysis Natural Language Natural Language Processing Processing Data Mining Data Mining Related areas of sentiment analysis AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 8
  9. 9. SA …. Why?  Unstructured Text − Huge amount of information is shared by the organizations across the world over the web − Huge amount of text scattered over many user generated contents resources − methods, systems and related tools that are successfully converting structured information into business intelligence, simply are ineffective when applied for unstructured information AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 9
  10. 10. BUT
  11. 11. Semantic Web is a good Idea - Ontology
  12. 12. Ontology  An ontology is an explicit specification of a conceptualization [Gruber93]  An ontology is a shared understanding of some domain of interest. [Uschold, Gruninger96]  There are many definitions − a formal specification EXECUTABLE − of a conceptualization of a domain COMMUNITY − of some part of world that is of interest APPLICATION  Defines − A common vocabulary of terms − Some specification of the meaning of the terms − A shared understanding for people and machines AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 12
  13. 13. Ontology Ontology and DB schema  An ontology provides an explicit conceptualisation that describe the semantics of the data. They have a similar function as a database schema. The differences are: − A language for defining Ontologies is syntactically and semantically richer than common approaches for Databases. − The information that is described by an ontology consists of semi-structured natural language texts and not tabular information. − An ontology must be a shared and consensual terminology because it is used for information sharing and exchange. − An ontology provides a domain theory and not the structure of a data container. AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 13
  14. 14. Ontology Size and scope of an ontology Two extremes :  One (small) ontology for each specific application  One huge ontology that captures "everything" A A O A Domain related ontology AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ General purpose ontology 14
  15. 15. Semantic Opinion Mining
  16. 16. Semantic Opinion Mining  Semantics to opinion mining is realyzed by building a datailed ontology for a particular domain  Ontologies can be used to structure information  Ontologies provide a formal, structured knowledge representation with the advantage of being reusable and sharable  Ontologies provide a common vocabulary for a domain and define the meaning of the attributes and the relations between them AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 16
  17. 17. Semantic Opinion Mining  Useful feature could be identified using ontologies  Once the required features have been identified, opinion mining approaches are used to get an efficient sentiment classification. AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 17
  18. 18. Examples Example1:  In the domain of digital camera: comments, reviews, or sentences on image quality are usually mentioned.  However, a sentence like the following: „40D handles noise very well up to ISO 800 “ Noise in the above example is a sub feature or sub attribute of image quality. AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 18
  19. 19. Examples Example2:  Product features mentioned in reviews might be sub attributes of more than one of other attributes in higher levels in different degree of connections Night Photos Flash Lens Lens AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ Landscape Photos Noise Noise Zoom 19
  20. 20. Example Structure [ Larissa A. and Renata Vieira, 2013 ] Ontology-based feature level opinion mining in Portuguese reviews is applied Ontology (concepts, properties, instances and hierarchies) for feature identification AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 20
  21. 21. Example Structure Some concepts of Movie Ontology AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 21
  22. 22. Conclusion  Opinion mining and sentiment analysis idea is introduced  Ontologies based Semantic Web is defined  The usefulness of building ontologies to improve the results of opinion mining is further mentioned AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 22
  23. 23. Thank You! AG Corporate Semantic Web http://www.inf.fu-berlin.de/groups/ag-csw/ 23
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