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Visitors to your website shouldn't have to work very hard to find the information for which they are looking. However, as website owners, it is easy to forget that not everyone understands our product, be it widgets, jewelry, insurance, or health services, for example. Unfortunately, what may be obvious to you, may be confounding to your customers or potential customers.
At this class, we will discuss the impact of usability on customers and how your website and website content should be crafted for your customers and/or potential customers, not for ourselves.
Isn't it time to be more helpful to your customers and potential customers? Wouldn't you like to guide them through your website to help them find the information or products they want? Ready to stop making usability mistakes that might be costing you a return on your investment?
What are "usability" standards and practices?
Understanding your website visitors and what they are looking for
Content layout and formatting
Writing to engage visitors
Online reading patterns & increasing readability
Search and navigation
Making your content and website shareable via social media
Contact Ally to sign up. (509) 252-5060