Pinterest for Business - Making the most of your Business Pinterest Account


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You've Heard of Pinterest, Correct?
Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business?
In many cases, Pinterest is driving more traffic to websites than any other social network
More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network
69% of Pinterest users found the item they eventually purchased on Pinterest
Pinterest users use it to keep up with latest trends and interests
The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button.
You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.

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Pinterest for Business - Making the most of your Business Pinterest Account

  1. 1. Pinterest For Business Making the most of your Pinterest Presence Allyson Shoshana, Project Manager, Design Spike®, Inc
  2. 2. Today’s Agenda • Set up your business Pinterest account ( • Fill out your profile • Optimizing your Pinterest boards • Strategies for Businesses on Pinterest
  3. 3. Why Use Pinterest? • 69% of online customers found the items they bought on Pinterest • 25% of Fortune Global 100 companies are on Pinterest • 70% of brand engagement on Pinterest is user generated • One image can result in over a thousand webpage views • Pinterest generates more referral traffic than YouTube, Google+, & LinkedIn, all combined.
  4. 4. Who Uses Pinterest? • Women under 50, white, college educated • Largest groups of women: 18-49 • Household income between $50,000 & $74,999 (followed by over $75,000) • Majority of women are rural followed by suburban • 50% have children at home
  5. 5. Getting Started Head on over to Optimize your profile – use your business name as your user name and fill out all profile information
  6. 6. Add “Pin it” button to your browser
  7. 7. Add Pinterest tab to your FB Page Tutorial
  8. 8. Verify your website Verify
  9. 9. Add Pin It button to your website
  10. 10. Use Pinterest analytics
  11. 11. Let’s talk strategy
  12. 12. If You Build It…. They won’t exactly come, but you can help them get there! Pick a specific topic & create boards focused on that. Make your board the best on the subject. But take your time.
  13. 13. Create boards your followers/customers will be interested in.  Mix it up with cat boards  Make boards of things they will love  Add boards for things they have a hard time finding  Make a few boards about your product Combine inspiration, motivation, brand and products or services
  14. 14. Create boards with keywords currently being used on your site. Web Design Web Development Social Media Strategy Search Engines SEO
  15. 15. Promote it…. Social Media, your website, blog post, newsletter. Don’t be shy! Make a list your social media accounts and create a series of posts – cross post when you can and when it is appropriate.
  16. 16. Start following…. Stalk a little. Don’t be afraid, go follow some peops. Get out there and mingle! Follow those you would like to have follow you. Set a goal to follow in groups of 10 for a few days. Like some of their pins. Repin.
  17. 17. Add descriptions to your pins And links. And hashtags.  Use these links to drive traffic to your website. So just don’t pin from your site. Use links.  Descriptions = keywords  Hashtags = more search friendly. Perfect for campaigns. Perfect for events.
  18. 18. Create boards that define your brand. Don’t just pin your “stuff”. Pin things that define you. If you’re in art, pin art. If you’re in beauty, pin beauty. If you’re in Spokane, pin Spokane. Pin things associated with your brand.
  19. 19. Make your board titles catchy. See Sephora slide =) Be creative. Be funny. “Sexxy Fonts” “Brain Art” “Geek Code” “My Imaginary Well Dressed Toddler”
  20. 20. Be social for goodness sakes! This is an online community. That means more than you. Comment on Pins Like Pins Repin
  21. 21. Once you start pinning, keep pinning. Make time. You control your schedule for marketing, it does not control you.
  22. 22. So what do I pin?
  23. 23. Pin product images
  24. 24. Pin Infographics
  25. 25. Pin pictures of employees
  26. 26. Pin workplace culture
  27. 27. Pin blog posts
  28. 28. Pin customer testimonials
  29. 29. Pin local images
  30. 30. Pin trendy topics
  31. 31. Pin how to…
  32. 32. Get more repins and pins
  33. 33. Use about 200 characters in your description
  34. 34. Include the price
  35. 35. Use “rich pins”
  36. 36. Orange/Red toned images are repinned more often than blues
  37. 37. Multi-colored images are repinned more often than single tones
  38. 38. Taller images are way more repinnable
  39. 39. Your most pinnable and repinnable words. Thanks to Dan Zarrella for this.
  40. 40. Thanks!