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Quick n dirty (pun intended) ppt for Washington State Landscapers Association meeting mid April. A last minute throw together but it still worked.

Quick n dirty (pun intended) ppt for Washington State Landscapers Association meeting mid April. A last minute throw together but it still worked.

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Transcript

  • 1.  
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  • 3. W hat is social media? It’s also a fun and fancy way to define the millions of conversations people are having online: 24/7 . — Wikipedia
  • 4. Step 1: Turn on the computer Step 2: Click the online icon thing Step 3: Grab a glass of wine Step 4: Or a beer Step 5: Start talking or else
  • 5. Step 1: It’s all about networking Step 2: Facebook, Twitter, Blogs + Step 3: Growing relationships Step 4: Interacting Step 5: Throwing a party
  • 6. In case you're curious “ Social networking surpasses porn on the web.” .XXX Bill Tancfier Click: What Millions of People are Doing and Why it Matters
  • 7. Digital Natives are all about sharing NOT exclusivity.
  • 8. 82% of your customers are trying to search for you online 92% of those that can’t find you are perfectly happy going with a company they could find.
  • 9. “ 27% of respondents to a recent poll admitted to using Facebook on a mobile device while in the bathroom .” — Jay Dolan of the Anti-Social Media
  • 10. Your quick start guide to social media for business - TNW Social Media
  • 11. Your business is more than your website. It is many things.
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  • 25. LOOK BEFORE YOU LEAP. THINK BEFORE YOU THUNK.
  • 26. What is your social media plan? GOALS: Build awareness Strengthen relationships Better understand your buyers Improve customer service Identify new product ideas Increase web site traffic Improve search engine rankings Generate leads Generate sales
  • 27.
    • Social media is not a cure all: if your company or product sucks, after using social media chances are it will still suck
    • While many of the tools are free, it can take a substantial investment in time
    • Social media is not just another advertising channel – old-school product messages will go down in flames
    • There is a substantial learning curve
    • Social media is always evolving, so successful methods can stop working
  • 28. Never forget, social media may look free, it's not. Your time is your money. Spend it wisely
  • 29. is like a cocktail reception ( with banter )
  • 30. Facebook Etiquette Go easy on the updates Promote upcoming events Offer Facebook Deals Do a little product research Don’t ignore fans Respond Don’t post the same message on multiple pages Don’t post the same info to Twitter & FB Know when to post
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  • 37. Helpful Hints Demographics Times of Day to Post Strategic Planning Study What is Effective Monitoring Dashboard Measure and Adjust Go Professional Don’t Be Cheap
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  • 45. Create a Media Dashboard
  • 46. I s your time worth money? Yes. So, let’s talk ROI
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  • 49. 1000 Facebook fans 100 FB page visitors/month 25 make a $20 purchase You receive $500 profit Take half of that $500, invest it in advertising and social networking, to increase your FB fans.
  • 50.