10. *Excitement, Energy & Fun
*Integrate products into daily activities
*Solidify market leadership
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Editor's Notes
Founder was inspired by a pre-existing Thai energy drink. Took this idea and modified the ingredients for the western market. At the time that red bull was first launched it had no competitors within the energy drink industry since they created the product category. The number of countries that red bull is available in
Red bull air race, red bull formula one racing, red bull records. These help to expand the red bull brand and increase consumer brand awareness. These have given them a fresh and fashionable brand identity.
Teens and twenty somethings are most likely to believe in the promise of energy drinks. While the brand does target specialized groups, they are still able to generate sales from other demographics.
Both company site and social media outlets.Likes, comments, followers, retweets, etc.
