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Social Media In The Enterprise
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Social Media In The Enterprise

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  • 1. Social Media Inside the EnterpriseWhat, Why, How
    #SMCseaED
    Charl Pearce, Paolo Tosolini, Ethan Yarbrough
  • 2. What Is Social Media In the Enterprise
    It’s the use of Web 2.0, open, collaborative technologies behind the firewall to:
    Improve Productivity and Efficiency
    Increase Staff Engagement and Affinity
    Enable better knowledge sharing and innovation
  • 3. Why Social Media In the Enterprise?
    Traditional business arrangements are artificial
    Build relationships, trust, awareness and competence
    Make better use of external social media
  • 4. Traditional business arrangements are artificial
  • 5. This is you
  • 6. This is you on Social Media
  • 7. But…this is you at work
  • 8. Build Relationships, Trust and Awareness
  • 9. This is Burt
  • 10. What I Know About Burt
  • 11. What I Know About Burt
    Burt eats lunch here…
  • 12. What I Know About Burt
    Burt is between 5’8” and 6’0’…
  • 13. What I Know About Burt
    Burt sits here…
  • 14. What I Know About Burt
    Burt does wash his hands…
  • 15. Is that Burt?
    Average-to-slightly-above-average height, hygienic guy who eats lunch
    in a red room and works in the corner?
  • 16. Then Burt Started A Blog
  • 17. What I Know About Burt Now
    He has expertise in these areas:
    Coding full control rights for SharePoint user profiles
    Compacting virtual hard drives
    How to fix the Virtual PC jerky mouse issue
    Fantasy football
    Shortbread cookies
    Using HTTP modules to add users to groups in a Forms Authentication SharePoint site
  • 18. This is Burt
    SharePoint Innovation Expert
  • 19. Make better use of external social media
  • 20. What happens when you bring this
  • 21. Into this
  • 22. Goal of external social media
    Gain Insight
    Goal of internal social media?
    It should be…
  • 23. To process insight
    Into innovation
  • 24. “The more easily people can communicate – with other workers, team members, customers, vendors, clients, the less information will be siloed. When information is free, people get more feedback and input, react more quickly and make better decisions. This is the opportunity inherent in Enterprise 2.0: a more efficient, productive and intelligent workforce.”
    -Whitney Michael
  • 25. Build a culture of sharing

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