How We Organize Relative volume of different types of ties for a prototypical knowledge worker-- Source Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges, Andrew McAfee None Potential Weak Strong ties
Internal Social Computing: Measurable Gains Source: McKinsey&Company
What makes people engage? RESPECT “Sometimes it’s not the job that burns you out, it’s the organization”
"Another way of looking at value creation relationally is by measuring cost savings as a product of the transfer of best practices throughout a network.“ Connecting people creates value
Tips for Successful Internal Blogging Make content discovery as important as content production Organize content by topic, not just by author Highlight newest posts to show regular activity Feature most-commented content Include rating, ranking and bookmarking to build social context around content “If HP knew what HP knows, we’d be three times as profitable” -- Lew Platt, former CEO, Hewlett-Packard
The basis of candidate decisions + foundation for employee engagement and retention People are out there, talking about you right now … connecting and collaborating through social media can change what they say
Employees Collaborating with Leaders Town Halls and “You Ask, We Answer” 2x yearly Town Hall meetings YA/WA Forum Hosted on Intranet Anonymous Post Option 24 Hour Turn Around Commitment Ask Anything … Management Has to Answer Deeper Understanding of Company Direction Shared Decision Making Two Way Conversation Management Takeaway(s):
Not push marketing – facilitating community members’ ability to do what matters to them.
That approach builds loyalty and WOM power.
Internal Social Computing: 5 Ways to Approach the ROI Challenge You don't have to justify the ROI of your pants, or mail system, or infrastructure. But for many organizations, (internal social computing tools) are not seen as part of the infrastructure yet.” – Katie Paine Measure change, not activity Align measurement with objective What’s the cost NOT to do it? Rethink the “I” for which you’re calculating “R” I don’t need to know your height to know you’re tall
Saved $200,000 in one day by facilitating cross-functional collaboration (application architect/infrastructure architect)
New $5 million client through Wiki
One sales person: $2 million in new sales using video podcasts
Social Media: ROI is a By-Product Your Actions: 6Tips for Improving Success Rates Have a problem to solve Ensure executive support and buy-in (“where bottom-up meets top-down”) Training is not an afterthought Highlight early successes and recruit evangelists Be genuine. Listen. Help. Care. Act. Community management Social media projects involve technology, but they are, at their heart, culture change management projects. You’re changing behavior by delivering value. CULTURE TRUMPS EVERYTHING
Social Media: Internal or External, It’s All About Bridge Building External Social Media: