SharePoint 2010 Web Content
Management: Community and
Social Features on the Internet
Ken Efta
Allyis, Inc.
October 15, 20...
Agenda
 Introduction
 Taking stock of WCM in SharePoint 2010
 Trends in business needs
 Our observations: screenshots ...
Let’s take stock of things
 The SharePoint 2009 Conference was almost
exactly a year ago
 RTM bits for SharePoint 2010 i...
But . . .
Still, a 450% Increase? What’s Happening?
IT, Business Decision Makers:
leverage platform investments
Marketing, Community...
Tensions on the Teeter-Totter
IT and BDM Economic Factors
(Build/Buy):
Marketing Factors (Brand and
Engagement):
• We’re n...
Our Observations: Social Features Meet
SharePoint WCM
• Lots of vendors out there creating (really
good) social features
•...
Screenshots and Demos:
Community and Social Features in
WCM
Ratings
Social Tagging, Tag Profiles, Tag “Clouds”
Editorially Prepared Content
vs.
Social Content from Consumer Sites
Governance and Community
Management
Direct Integration with Consumer Sites
(Facebook, Twitter, LinkedIn)
Custom User Profiles and Social Graph
Authentication
RIA/Silverlight Interfaces
+ PKS
Social Data Aggregation/Reputation
 Things are good, and will get better; there’s work to do
 Strike the balance between the economic and investment
consid...
Questions
So Much More to Talk About
Stop by the Allyis booth to:
• Sign-up for a free 90-minute SharePoint assessment of your organ...
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SharePoint 2010 Web Content Management

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SharePoint 2010 Web Content Management

  1. 1. SharePoint 2010 Web Content Management: Community and Social Features on the Internet Ken Efta Allyis, Inc. October 15, 2010
  2. 2. Agenda  Introduction  Taking stock of WCM in SharePoint 2010  Trends in business needs  Our observations: screenshots and demos  The WCM challenge and opportunity  Questions
  3. 3. Let’s take stock of things  The SharePoint 2009 Conference was almost exactly a year ago  RTM bits for SharePoint 2010 in the spring  So how are things going? What has this year meant to us, especially from a Web Content Management perspective?
  4. 4. But . . .
  5. 5. Still, a 450% Increase? What’s Happening? IT, Business Decision Makers: leverage platform investments Marketing, Community: User-driven experience and engagement SOCIAL
  6. 6. Tensions on the Teeter-Totter IT and BDM Economic Factors (Build/Buy): Marketing Factors (Brand and Engagement): • We’re not going to build; we’ve already bought a platform. How do we make this work? • What can we enable from a platform perspective? • Our customers are really valuable, and lots of conversations happen about our brand • Web marketing and customer relationships are constantly changing. How do we enable a great experience? Groundswell
  7. 7. Our Observations: Social Features Meet SharePoint WCM • Lots of vendors out there creating (really good) social features • Lots of (really good) custom development in-house • But, what can a company do quickly using the new SharePoint OOB features and configuration, and quick-hit development? • Balances the teeter-totter, making BOTH IT/BDM and Marketing happy
  8. 8. Screenshots and Demos: Community and Social Features in WCM
  9. 9. Ratings
  10. 10. Social Tagging, Tag Profiles, Tag “Clouds”
  11. 11. Editorially Prepared Content vs. Social Content from Consumer Sites
  12. 12. Governance and Community Management
  13. 13. Direct Integration with Consumer Sites (Facebook, Twitter, LinkedIn)
  14. 14. Custom User Profiles and Social Graph
  15. 15. Authentication
  16. 16. RIA/Silverlight Interfaces + PKS
  17. 17. Social Data Aggregation/Reputation
  18. 18.  Things are good, and will get better; there’s work to do  Strike the balance between the economic and investment considerations and the marketing engagement needs  Push SharePoint 2010 across the line for “Completeness of Vision” for WCM capabilities  Prove out the SharePoint 2010 social use cases in the WCM space  Make money: – Either as a Partner (developing and deploying solutions) – Or as in-house resources helping increase profits and save dollars Challenges and Opportunities
  19. 19. Questions
  20. 20. So Much More to Talk About Stop by the Allyis booth to: • Sign-up for a free 90-minute SharePoint assessment of your organization • Get access to the latest AIIM SharePoint 2010 Report • Discuss your SharePoint project and get answers to your questions Visit our website @ www.allyis.com for more SharePoint Information & Resources

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