Next Generation HR  Building and Implementing a Technology Strategy for the New HR Environment <br />
Ethan Yarbrough<br />President<br />twitter: @ethany<br />blog:  http://blog.allyis.com<br />Email:  ethany@allyis.com<br ...
Knowledge Management
Business Insights
Business Process</li></ul>twitter: @allyis<br />www.allyis.com<br />
Next Generation Workplace: The Landscape is Changing<br /><ul><li>New demographic mix
New geographic challenges
Increased pace
Economic uncertainty</li></li></ul><li>Next Generation Workplace: <br />The Landscape is Changing<br />The Birth Dearth<br...
Next Generation Workplace: Boomers vs. Gen Y<br />
Next Generation Workplace: Why Enterprise 2.0?<br />
Enterprise 2.0: <br />Tools + Technologies<br />Blogs<br />Social Networking<br />Video Sharing<br />Wikis<br />2008<br />...
Enterprise 2.0: <br />How + Why Used?<br />2007<br />2008<br />2009<br />Source: McKinsey&Company<br />
Enterprise 2.0: <br />Enhancing Corporate Culture<br />
Enterprise 2.0: <br />Fostering Collaboration<br />
Case Study: <br />United States Army<br /><ul><li>Army doctrine moved from print manual to wiki
Content creation shared between TRADOC and soldiers in the field
Soldiers can make changes to doctrine as they discover new, better tactics in the midst of fighting a war
Doctrine changes now can keep up with the pace of changing conditions</li></ul>HR Takeaway(s):<br />Allow community to par...
Increased relevance</li></li></ul><li>Enterprise 2.0: <br />Talent Recruitment<br />
Enterprise 2.0: <br />Knowledge Management<br />Employee Expertise<br />Information<br />Documents<br />Business Intellige...
Enterprise 2.0: <br />Knowledge Sharing<br />
Meet Burt<br />
What I Know About Burt<br />
Burt’s Desk<br />
Is that Burt?<br />Average-to-slightly-above-average height, hygienic guy who eats lunch in a cafeteria and works over the...
Burt started a blog …<br /><ul><li>Coding full control rights for SharePoint user profiles
Compacting virtual hard drives
How to fix the Virtual PC jerky mouse issue
Fantasy football
Shortbread cookies
Using HTTP modules to add users to groups in a Forms Authentication SharePoint site</li></li></ul><li>Meet Burt …<br />Sha...
Enterprise 2.0:<br />Enhanced Training<br />
Enterprise 2.0:<br />Employee Satisfaction<br />
Enterprise 2.0:<br />Employee Satisfaction<br />Source: McKinsey&Company<br />
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Next Generation HR - Building and Implementing a Technology Strategy for the New HR Environment

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Next Generation HR - Building and Implementing a Technology Strategy for the New HR Environment

  1. 1. Next Generation HR Building and Implementing a Technology Strategy for the New HR Environment <br />
  2. 2. Ethan Yarbrough<br />President<br />twitter: @ethany<br />blog: http://blog.allyis.com<br />Email: ethany@allyis.com<br /><ul><li>Collaboration
  3. 3. Knowledge Management
  4. 4. Business Insights
  5. 5. Business Process</li></ul>twitter: @allyis<br />www.allyis.com<br />
  6. 6. Next Generation Workplace: The Landscape is Changing<br /><ul><li>New demographic mix
  7. 7. New geographic challenges
  8. 8. Increased pace
  9. 9. Economic uncertainty</li></li></ul><li>Next Generation Workplace: <br />The Landscape is Changing<br />The Birth Dearth<br />77.3 Million Boomers <br />
  10. 10. Next Generation Workplace: Boomers vs. Gen Y<br />
  11. 11. Next Generation Workplace: Why Enterprise 2.0?<br />
  12. 12. Enterprise 2.0: <br />Tools + Technologies<br />Blogs<br />Social Networking<br />Video Sharing<br />Wikis<br />2008<br />2009<br />Source: McKinsey&Company<br />
  13. 13. Enterprise 2.0: <br />How + Why Used?<br />2007<br />2008<br />2009<br />Source: McKinsey&Company<br />
  14. 14. Enterprise 2.0: <br />Enhancing Corporate Culture<br />
  15. 15. Enterprise 2.0: <br />Fostering Collaboration<br />
  16. 16. Case Study: <br />United States Army<br /><ul><li>Army doctrine moved from print manual to wiki
  17. 17. Content creation shared between TRADOC and soldiers in the field
  18. 18. Soldiers can make changes to doctrine as they discover new, better tactics in the midst of fighting a war
  19. 19. Doctrine changes now can keep up with the pace of changing conditions</li></ul>HR Takeaway(s):<br />Allow community to participate in <br />developing its own training materials.<br /><ul><li>Reduced costs
  20. 20. Increased relevance</li></li></ul><li>Enterprise 2.0: <br />Talent Recruitment<br />
  21. 21. Enterprise 2.0: <br />Knowledge Management<br />Employee Expertise<br />Information<br />Documents<br />Business Intelligence<br />Data<br />
  22. 22. Enterprise 2.0: <br />Knowledge Sharing<br />
  23. 23. Meet Burt<br />
  24. 24.
  25. 25. What I Know About Burt<br />
  26. 26. Burt’s Desk<br />
  27. 27.
  28. 28. Is that Burt?<br />Average-to-slightly-above-average height, hygienic guy who eats lunch in a cafeteria and works over there?<br />
  29. 29. Burt started a blog …<br /><ul><li>Coding full control rights for SharePoint user profiles
  30. 30. Compacting virtual hard drives
  31. 31. How to fix the Virtual PC jerky mouse issue
  32. 32. Fantasy football
  33. 33. Shortbread cookies
  34. 34. Using HTTP modules to add users to groups in a Forms Authentication SharePoint site</li></li></ul><li>Meet Burt …<br />SharePoint Innovation Expert<br />
  35. 35. Enterprise 2.0:<br />Enhanced Training<br />
  36. 36. Enterprise 2.0:<br />Employee Satisfaction<br />
  37. 37. Enterprise 2.0:<br />Employee Satisfaction<br />Source: McKinsey&Company<br />
  38. 38. Enterprise 2.0:<br />Measurable Gains<br />Source: McKinsey&Company<br />
  39. 39. Employer Brand:<br />What’s in a name?<br />
  40. 40. Employer Brand:<br />How is it built?<br /><ul><li>How you treat your people
  41. 41. How the company navigates in the world
  42. 42. What your business represents
  43. 43. Corporate values
  44. 44. How actions match values</li></ul>The basis of candidate decisions + foundation for employee engagement and retention<br />People are out there, talking about you right now … Enterprise 2.0 can change what they say<br />
  45. 45. Case Study: <br />Dow Chemical<br /><ul><li>Social Networking site maintains connections between active, on-leave & retired employees
  46. 46. 46k employees + 40k retirees
  47. 47. Expect 10% participation in 1 yr, beat goal in 3 mths
  48. 48. 95% return users
  49. 49. 25k referrals
  50. 50. 130k 1st & 2nd degree connections
  51. 51. Recruiting & onboarding costs significantly decreased
  52. 52. Believe project cost justified on rehiring basis alone</li></ul>HR Takeaway(s):<br /><ul><li>Loyalty to a company is really loyalty to the people you work with
  53. 53. Technology facilitates continued connections despite status changes & increases likelihood of return to the company</li></li></ul><li>Case Study:<br />Ernst & Young<br /><ul><li>Recruiting on Facebook - Facebook.com/Ernstandyoungcareers
  54. 54. Candidates become “fans” … interact with each other. with EY employees & recruiters
  55. 55. Photos, videos, other content reveal what it’s like to work at EY</li></ul>HR Takeaway(s):<br />HR can contribute to managing “Employer Brand” via Enterprise 2.0 <br /><ul><li>Reveal company values
  56. 56. Project company values
  57. 57. Invite candidates to experience company values
  58. 58. Empower employees to contribute
  59. 59. Increase opportunities for reputation building</li></li></ul><li>Enterprise 2.0: <br />Inventory Management<br />
  60. 60. Enterprise 2.0: <br />Return on Investment (aka ROI)<br />
  61. 61. Enterprise 2.0: <br />5 Ways to Approach the ROI Challenge<br />You don&apos;t have to justify the ROI of your pants, or mail system, or infrastructure. But for many organizations, (Enterprise 2.0 tools) are not seen as part of the infrastructure yet.” – Katie Paine<br />Measure change, not activity<br />Align measurement with objective<br />What’s the cost NOT to do it?<br />Rethink the “I” for which you’re calculating “R”<br />I don’t need to know your height to know you’re tall<br />
  62. 62. Enterprise 2.0: <br />ROI is a By-Product of Adoption: <br />5 Tips for Improving Adoption Rates<br />Have a problem to solve<br />Ensure executive support and buy-in (“where bottom-up meets top-down”)<br />Training is not an afterthought<br />Highlight early successes and recruit evangelists<br />Community management<br />Enterprise 2.0 projects involve technology, but they are, at their heart, change management projects. You’re changing behavior by delivering value.<br />
  63. 63. Next Generation HR: <br />Culture Trumps Everything<br />
  64. 64. Next Generation HR: <br />Culture Trumps Everything<br />Q: What is the responsibility of HR to employees?<br />A: In short: make them better at what they do<br />Q: What is the responsibility of HR to the company?<br />A: In short: make it a better place to work and a place that works better<br />Q: What is the role of HR in Benefits, Policy Management &/or Strategic Management of Human Capital Tools?<br />Q: Is HR an administrative function or a catalyst to company greatness?<br />
  65. 65. So Much More to Talk About: <br />Join The Conversation<br /><ul><li>Looking for organizations interested in working on “pilot” HR 2.0 projects
  66. 66. Where you can find me
  67. 67. My Blog: @ www.allyis.com
  68. 68. Twitter: @ethany
  69. 69. Human Capital Institute (HCI) webinar 10/13 on topic of “Collaboration as an Engagement Tool”
  70. 70. Places, faces & events you should check out:
  71. 71. Enterprise 2.0 Conference
  72. 72. AIIM (www.aiim.org)</li>

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