Next Generation HR - Building and Implementing a Technology Strategy for the New HR Environment

Next Generation HR Building and Implementing a Technology Strategy for the New HR Environment

Ethan Yarbrough
President
twitter: @ethany
blog: http://blog.allyis.com
Email: ethany@allyis.com

Collaboration
Knowledge Management
Business Insights
Business Process

twitter: @allyis
www.allyis.com

Next Generation Workplace: The Landscape is Changing

New demographic mix
New geographic challenges
Increased pace
Economic uncertainty

Next Generation Workplace:
The Landscape is Changing
The Birth Dearth
77.3 Million Boomers

Next Generation Workplace: Boomers vs. Gen Y

Next Generation Workplace: Why Enterprise 2.0?

Enterprise 2.0:
Tools + Technologies
Blogs
Social Networking
Video Sharing
Wikis
2008
2009
Source: McKinsey&Company

Enterprise 2.0:
How + Why Used?
2007
2008
2009

Enterprise 2.0:
Enhancing Corporate Culture

Enterprise 2.0:
Fostering Collaboration

Case Study:
United States Army

Army doctrine moved from print manual to wiki
Content creation shared between TRADOC and soldiers in the field
Soldiers can make changes to doctrine as they discover new, better tactics in the midst of fighting a war
Doctrine changes now can keep up with the pace of changing conditions

HR Takeaway(s):
Allow community to participate in
developing its own training materials.

Reduced costs
Increased relevance

Enterprise 2.0:
Talent Recruitment

Enterprise 2.0:
Knowledge Management
Employee Expertise
Information
Documents
Business Intelligence
Data

Enterprise 2.0:
Knowledge Sharing

Meet Burt

What I Know About Burt

Burt’s Desk

Is that Burt?
Average-to-slightly-above-average height, hygienic guy who eats lunch in a cafeteria and works over there?

Burt started a blog …

Coding full control rights for SharePoint user profiles
Compacting virtual hard drives
How to fix the Virtual PC jerky mouse issue
Fantasy football
Shortbread cookies
Using HTTP modules to add users to groups in a Forms Authentication SharePoint site

Meet Burt …
SharePoint Innovation Expert

Enterprise 2.0:
Enhanced Training

Enterprise 2.0:
Employee Satisfaction

Enterprise 2.0:
Measurable Gains

Employer Brand:
What’s in a name?

Employer Brand:
How is it built?

How you treat your people
How the company navigates in the world
What your business represents
Corporate values
How actions match values

The basis of candidate decisions + foundation for employee engagement and retention
People are out there, talking about you right now … Enterprise 2.0 can change what they say

Case Study:
Dow Chemical

Social Networking site maintains connections between active, on-leave & retired employees
46k employees + 40k retirees
Expect 10% participation in 1 yr, beat goal in 3 mths
95% return users
25k referrals
130k 1st & 2nd degree connections
Recruiting & onboarding costs significantly decreased
Believe project cost justified on rehiring basis alone

HR Takeaway(s):

Loyalty to a company is really loyalty to the people you work with
Technology facilitates continued connections despite status changes & increases likelihood of return to the company

Case Study:
Ernst & Young

Recruiting on Facebook - Facebook.com/Ernstandyoungcareers
Candidates become “fans” … interact with each other. with EY employees & recruiters
Photos, videos, other content reveal what it’s like to work at EY

HR Takeaway(s):
HR can contribute to managing “Employer Brand” via Enterprise 2.0

Reveal company values
Project company values
Invite candidates to experience company values
Empower employees to contribute
Increase opportunities for reputation building

Enterprise 2.0:
Inventory Management

Enterprise 2.0:
Return on Investment (aka ROI)

Enterprise 2.0:
5 Ways to Approach the ROI Challenge
You don't have to justify the ROI of your pants, or mail system, or infrastructure. But for many organizations, (Enterprise 2.0 tools) are not seen as part of the infrastructure yet.” – Katie Paine
Measure change, not activity
Align measurement with objective
What’s the cost NOT to do it?
Rethink the “I” for which you’re calculating “R”
I don’t need to know your height to know you’re tall

Enterprise 2.0:
ROI is a By-Product of Adoption:
5 Tips for Improving Adoption Rates
Have a problem to solve
Ensure executive support and buy-in (“where bottom-up meets top-down”)
Training is not an afterthought
Highlight early successes and recruit evangelists
Community management
Enterprise 2.0 projects involve technology, but they are, at their heart, change management projects. You’re changing behavior by delivering value.

Next Generation HR:
Culture Trumps Everything

Next Generation HR:
Culture Trumps Everything
Q: What is the responsibility of HR to employees?
A: In short: make them better at what they do
Q: What is the responsibility of HR to the company?
A: In short: make it a better place to work and a place that works better
Q: What is the role of HR in Benefits, Policy Management &/or Strategic Management of Human Capital Tools?
Q: Is HR an administrative function or a catalyst to company greatness?

So Much More to Talk About:
Join The Conversation

Looking for organizations interested in working on “pilot” HR 2.0 projects
Where you can find me
My Blog: @ www.allyis.com
Twitter: @ethany
Human Capital Institute (HCI) webinar 10/13 on topic of “Collaboration as an Engagement Tool”
Places, faces & events you should check out:
Enterprise 2.0 Conference
AIIM (www.aiim.org)