Keys to Succesful Corporate BloggingPresentation Transcript
If you build it, they will come...not quite.
Keys to successful corporate blogging
What We Do
To Blog or Not to Blog
That is the question?
How did I get started?
Struggles and pitfalls?
Is it worth it?
….those are also the questions.
Once Upon a Time…
Once Upon a Time…Part 2
Still Upon a Time
3 minute interview:
$3,985.33 per minute
What is the ROI?
My ROI may not be your ROI
• Know what you’re trying to achieve
• Know the right measurement for your
kind of business
- Measure difference in awareness
- Measure engagement
- Measure savings
5 Steps of the Buying Process
Step One - Need/Want Recognition
Deciding there is, in fact, a need or a want to be filled.
Step Two - Information Search
Trying to determine what's available.
Step Three - Evaluation
Eliminating products/services/companies and deciding who's best.
Step Four - Purchase
Actually buying your product/service.
Step Five – Post Sales Support
Now that you own it, do you need help using it, troubleshooting
Let’s Talk About SEO
This is where you get your ROI:
Successful SEO comes from successful
• Content Creation Strategy
• Link Building Strategy
Not either/or, but in combination.
You have no captives…
How long? How often? What?
You have to deliver value.
Give if you want to get.
They’ll stay if there’s
something in it for them.
• Make comments on other
• Acknowledge every
comment on your blog
The Professor The Air Traffic Controller
The Wonderer The Reporter
“Inbound links are 75% of the SEO equation”
• Every inbound link is a vote of confidence –
and the search engines notice
• Use keywords intelligently and liberally
• Internal links count (and don’t forget to link
• Create content that is WORTH SHARING –
people have to want to link to you
Most people won’t be superstars.
• KNOW YOUR PURPOSE
• BE HELPFUL
• PAY ATTENTION AND CHANGE
• YOU OWN IT!
A small engaged audience is better
than a huge disengaged audience.
If You Build It, They Will Come?
In “Field of Dreams” those people had a need to
come, they came because the field fulfilled something
What are you fulfilling?
Now what else you wanna know?
Where you can find me:
• Blog: http://blog.allyis.com
• Twitter: @ethany