Football2.0

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Can 30,000 fans run a football club? And can educators learn from their example? This presentation looks at how the members of MyFootballClub have been making use of Web 2.0 technologies to share information, and asks if those working in higher education could use similar techniques to improve communication with students.

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Football2.0

  1. 1. <ul><li>Football 2.0 </li></ul><ul><li>30,000 football fans are making use of Web 2.0 applications to run a football club. What lessons can educators learn from their example? </li></ul><ul><li>College Conference 7 th July 2008 </li></ul><ul><li>[email_address] </li></ul>
  2. 2. Football 2.0 <ul><li>The Machine is Us/ ing Us </li></ul><ul><li>by Michael Wesch </li></ul><ul><li>Assistant Professor of Cultural Anthropology </li></ul><ul><li>Kansas State University </li></ul>
  3. 3. Football 2.0 <ul><li>Web 2.0 </li></ul><ul><li>Web 2.0 is a term describing the trend in the use of </li></ul><ul><li>World Wide Web technology and web design that aims </li></ul><ul><li>to enhance creativity, information sharing, and, most </li></ul><ul><li>notably, collaboration among users. (Wikipedia, 29 th </li></ul><ul><li>June 2008) </li></ul><ul><li>Examples: Blogger, Facebook, Del.icio.us, Wikipedia, </li></ul><ul><li>YouTube </li></ul>
  4. 4. Football 2.0 <ul><li>Myfootballclub - How Does It Work? </li></ul><ul><li>‘ Wisdom of Crowds’ theory (James Surowiecki) </li></ul><ul><li>30,000+ members </li></ul><ul><li>£35 annual subscription </li></ul><ul><li>MyFC owns a controlling stake in Ebbsfleet United </li></ul><ul><li>Members are asked to vote on important issues affecting the club (eg kit suppliers, season ticket prices) </li></ul><ul><li>Members can initiate their own votes </li></ul><ul><li>Supporters pick the team </li></ul>
  5. 5. Football 2.0 <ul><li>Myfootballclub - A Brief History </li></ul><ul><li>April 2007: Website is launched </li></ul><ul><li>August 2007: ‘Opens for business’ </li></ul><ul><li>November 2007: Ebbsfleet United identified as chosen club </li></ul><ul><li>January 2008: Members vote to purchase controlling stake in Ebbsfleet United </li></ul><ul><li>February 2008: Takeover is completed </li></ul><ul><li>May 2008: Ebbsfleet United win FA Trophy at Wembley </li></ul><ul><li>July 2008: Members pick team for first time </li></ul><ul><li>“ A small Kent club have already become a worldwide </li></ul><ul><li>Modern media phenomenon” – The Independent, Jan </li></ul><ul><li>22 nd 2008 </li></ul>
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  8. 8. Football 2.0 <ul><li>Making Sense Of It All </li></ul><ul><li>Wikis </li></ul><ul><li>Yahoo Groups </li></ul><ul><li>Podcast </li></ul><ul><li>MySpace / Facebook </li></ul><ul><li>Blogs </li></ul><ul><li>Delicious (Social Bookmarking) </li></ul><ul><li>Chatrooms </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube (Fleet TV) </li></ul>
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  15. 15. Football 2.0 <ul><li>Web 2.0 Characteristics </li></ul><ul><li>Pros </li></ul><ul><li>Quick to set up </li></ul><ul><li>Little IT expertise required </li></ul><ul><li>User familiarity </li></ul><ul><li>Choice </li></ul><ul><li>Free! </li></ul><ul><li>Cons </li></ul><ul><li>Authority </li></ul><ul><li>Copyright Issues </li></ul><ul><li>Choice (!) </li></ul>
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  17. 17. Football 2.0 <ul><li>“ Pandora’s Box is open…” </li></ul>

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