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Persuasive Speaking
 

Persuasive Speaking

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Ch. 15 in our book, Real Communication by Dan O'Hare and Mary Wiemann

Ch. 15 in our book, Real Communication by Dan O'Hare and Mary Wiemann

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    Persuasive Speaking Persuasive Speaking Presentation Transcript

    • PERSUASIVE SPEAKING REAL COMMUNICATION BY DAN O’HAIR AND MARY WIEMANNThursday, April 7, 2011
    • COERCION VS. PERSUASION?Thursday, April 7, 2011
    • INFLUENCING ATTITUDES, BELIEFS AND BEHAVIORSThursday, April 7, 2011
    • Definitions Attitudes: our general evaluations of people, ideas, objects, or events.Thursday, April 7, 2011
    • Definitions Beliefs: the ways in which people perceive reality.Thursday, April 7, 2011
    • Definitions Behaviors: the manner in which we act or function.Thursday, April 7, 2011
    • Proposition of Fact The goal is to align the audience’s perception or opinion with your own.Thursday, April 7, 2011
    • Proposition of Value The goal is to convince the audience that something does not meet the standard or is right or wrong.Thursday, April 7, 2011
    • Proposition of Policy The goal is to convince the audience that a current policy isn’t working or a new policy is needed.Thursday, April 7, 2011
    • Your Audience What are their attitudes toward your topic? Are their basic needs met? Is your message relevant to them?Thursday, April 7, 2011
    • Strategies Ethos: Does the audience think I have moral character? Logos: Appeal to the audience’s reasoning. Pathos: Appeal to the audience’s emotions.Thursday, April 7, 2011
    • Beware! Accepting something Giving argument to because it’s popular. invalid evidence. Arguing beyond it’s Giving only 2 options limits. when there are many. Giving irrelevant Stating: “That’s the information. way it’s always been.” Attacking a person. No proof for cause and effect events.Thursday, April 7, 2011
    • PROBLEM-SOLUTION PATTERNThursday, April 7, 2011
    • REFUTATIONAL ORGANIZATIONAL PATTERNThursday, April 7, 2011
    • COMPARATIVE ADVANTAGE PATTERNThursday, April 7, 2011
    • 5 STEP MONROE MOTIVATED PATTERNThursday, April 7, 2011
    • Conclusion Acknowledge your introduction and bring in the solution. Review Thesis and Body Points CTA: Call to Action as your last statement.Thursday, April 7, 2011
    • Extras Influence of Culture Do you want audience participation? Magnitude of ChangeThursday, April 7, 2011