Your SlideShare is downloading. ×
Leading Generation Y
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Leading Generation Y


Published on

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. LeadingGeneration Y
  • 2. Generation
  • 3. Hit the brakes Which tacticshould you use? Honk the horn Flash the headlights Swerve off the road Hope for the best
  • 4. Experts suggest turning off your headlights.* *Disclaimer: I have never tested this!
  • 5. We may not be able to changea person, but we can influence aperson’s behavior by creating the proper environment.
  • 6. AGENDAOBJECTIVES FOR TODAY INCLUDE: Who is Generation Y? Explaining “why” to Generation Y Social Loafing – and what to do about it
  • 8. MILESTONE THE 21ST CENTURYmarks the first time in history that members of fourseparate generations make up the U.S. workforce
  • 9. The age gap betweenF A the oldest and youngest workers in America isC T wider than ever—and likely to continue growing.
  • 10. One out of four human resource professionals report witnessing intergenerational conflicts among workers.Source: Society for Human Resource Management
  • 11. Four Generations at Work Silent Generation 1925 - 1945 Baby Boomers 1946 - 1964 Generation X 1965 - 1980 Generation Y 1981 - 2000
  • 12. When you were born determines the momentous events, social trends,economic conditions, and cultural norms you experience as a young person.
  • 13. 12 years old
  • 14. 1950: ‣Cold War heats up when United States convicts communist spy Alger Hiss of perjury ‣Truman orders development of hydrogen bomb ‣United States enters Korean War ‣FCC licenses first color television broadcasts ‣“Great Appalachian Storm” ravages 22 northeastern states, killing 323 people ‣Peanuts debuts in seven newspapers
  • 15. 1963• George Wallace becomes governor of Alabama• Betty Friedan publishes The Feminine Mystique, launching the Women’s Movement• The Beatles release their first album, Please Please Me• U.S. Postal Service introduces ZIP Codes• Coke unveils TaB, the first diet cola• Martin Luther King delivers “I Have a Dream” speech• President John F. Kennedy is assassinated
  • 16. 1972✓ President Nixon visits China for eight days✓ Nixon re-elected as the Watergate Scandal breaks✓ U.S. ground troops leave Vietnam✓ Atari kicks off video game craze with launch of Pong✓ Apollo 17 is last manned mission to the moon✓ Wallace is shot✓ The Boston Marathon allows women to officially compete
  • 17. • Dow Jones closes above• 2,000 for first time DJ drops 22.6 percent on 1987 “Black Monday” (remains largest one-day decline)• Second “Unabomber” bomb explodes• “Baby Jessica” rescued after falling into a well• Prozac approved• Tower Commission blames President Reagan for Iran- Contra affair• World population reaches 5 billion
  • 18. 2001 • September 11 attacks • George W. Bush becomes president • First self-contained artificial human heart implanted • U.S. Patriot Act becomes law • Enron files bankruptcy • Timothy McVeigh is executed for Oklahoma City bombing
  • 19. 2008Iraq War enters its fifth yearDow Jones drops 33.8 percentEarthquake in China kills 69,000Barack Obama becomes firstAfrican American elected presidentMichael Phelps wins 8 Gold MedalsBernie Madoff arrestedFidel Castro, leader of Cuba since1959, resignsApple sells 11.4 million iPhones
  • 20. Generations aredetermined less by timeperiods and more by the momentous historical events that bond their members.
  • 21. Gen Y =MILLENNIAL
  • 22. the e word
  • 23. 85Percent of HR executives who feel that millennials havea stronger sense of entitlement than older workers do.
  • 24.  Sheltered Other wordsused to describe  Spoiled Gen Yers  Impatient  Disrespectful  Blunt  Diverse  Thin-skinned  Wanted
  • 25. Wired
  • 26. The September 11 terrorist attacks,Columbine high school massacre, andKatrina all happened in their lifetime; yet optimistic aboutthey tend to begoing to college, making lots ofmoney, and being famous.
  • 27. Most watched over, ever
  • 28. Ron Alsop, The Trophy Kids Grow Up“It may seem obvious that employees should show up on time, limit lunchtime to an hour, and turn off cellphones during meetings. But those basics aren’t necessarily apparent to many millennials.”
  • 29. thx for the iview!i wud to work 4 u!! :)
  • 30. Sol√ e f∅r whyIn 1968, 18 percent of American college freshmanhad achieved an A average in high school.By 2004, that figure was 48 percent.During that same period, SAT scores decreased. SOURCE: Twenge, J. M. (2006). Generation me: Why today’s young Americans are more confident, assertive, entitled—and more miserable than ever before. New York: Free Press.
  • 31. Grade>> INFLATION
  • 32. “independent spellers ”
  • 33. Self-Esteem First. Learning Second.
  • 35. In a 2008 survey conducted by theJosephson Institute, 64 percent of highschool students said they cheated on atest in the past year, and 38 percentsaid they cheated more than once.**However, 26 percent confessed to lying on the survey.
  • 36. Bred for SuccessHighly educated; pressured to achieve
  • 37. Used to feelingspecialand receiving praise,Gen Yers do not takecriticism well.
  • 38. Striving to be friends withtheir children, parents givekids significant influence infamily decision-making.
  • 40. “Generation Yhas been calledthe least stablegenerational groupand the mostwilling to job-hop.”Randstad, 2008 World of Work Survey, p. 27
  • 41. The Netter Paradox “The money’s good. But won’t you just downsize me, too?”
  • 42. only20percent of millennials describe their generational cohorts as having a strong work ethic Source: Randstad
  • 43. keep in mind…
  • 44. Give it to ‘em straight Gen Yers want straight talk (no jargon!), ongoing feedback, encouragement, and recognition.
  • 45. Gen Yers tend to be results oriented. Give them small goals with tight deadlines.
  • 46. Yers wantto make an immediate difference.
  • 47. IMAGINE: 12 years old in 2012?
  • 48. •G eneration Z on ut” Generati •The “Bailo rs •Ob ama Boome 1 •Gene ration H1N n man d Generatio •The On-De t eration TexNaming •Gen ct ive Generat ion •The Interathe next •Generat ion Wannab e Hexgeneration •Generation
  • 49. attributiontheory
  • 50. Why?(the answer determines my future behavior)
  • 51. Dictionary: attribute (uh-trib-yoot)-verb (used with object)1. to think of something as caused by a particular circumstance.2. to consider as a quality or characteristic of the person.Origin: 1350-1400; Latin attribūtus
  • 52. external versus internal
  • 53. We have a propensity tooverestimate internal factors— and underestimate external factors—when explaining the bad behavior of others...
  • 54. …and to underestimateinternal factors and overestimateexternal factors when explaining our own bad behavior.
  • 56. I’m late because my alarm clock didn’t go off. External I’m in trouble for being late because my bossAttributed to outside is a jerk. agent or force She only got her promotion because they needed to fill a quota.
  • 57. I’m the type of person who always likes to be on time. I earned my promotion Internal by working harder than Attributed to everyone else did. personality factorsHe’s behind in that project because he’s an idiot.
  • 58. fundamentalATTRIBUTION error
  • 59. learned helplessness
  • 60. “The more that people’s feelings of self-worth are wrapped up in a poor decisionthey’ve made, the greater their impulse will be to justify it in some way.” DANIEL C. MOLDEN NORTHWESTERN UNIVERSITY
  • 61. “If we can control the attributions people make, then we can influence their future behavior.” –Steve Booth-Butterfield, Steve’s Primer of Practical Persuasion
  • 62. “This is the neatest classroom. You must be veryneat students who really care about their room.”
  • 63. REINFORCEMENT TRAINING: “I’m proud of you and pleased with your progress.” PERSUASION TRAINING: “Try harder. You should be getting better grades in math.” ATTRIBUTION TRAINING: “You work hard andseem to know your math assignments very well.”
  • 64. Students who received attributiontraining scored one to two pointshigher (out of twenty) than thosereceiving persuasion and reinforcement.
  • 65. attributionretraining
  • 66. You seem like a { hard worker question asker team player } quality stickler who…
  • 67. Rewards and punishmentsare external factors and, assuch, they prevent workersfrom forming the internalattributions that bring aboutthose behaviors that you’reattempting to encourage.
  • 68. The Ringelmann Effect (social loafing)
  • 69. 1 + 1 + 1 = 2.5* *The Ringelmann Effect
  • 70. Social loafing is the tendency for people to apply less effort when they are part of a collective work group.
  • 71. Some loafers perceive that others in the group areslacking, so they feel justifiedin exerting less effort. Others assume that their laziness will go unnoticed in a group.
  • 72. Many social loafers believe that their personal efforts willhave little or no effecton the group’s overall performance.
  • 73. Likelihood: > Collective Tasks < Friends < Challenging < Measurable
  • 74. socialASPIRATION
  • 75. 57 percent >> 14 percent
  • 76. The existence of a clear objective willreduce the occurrence of social loafing, thereby making thegroup more productive.
  • 78. “Generational differencesare often about perspective and how things should be done. It’s as if everyone looks at the other group saying, ‘That’s not how I would do it.’” Randstad 2008 World of Work Survey
  • 79. reality:“The transfer of knowledgebetween retiring generationsof veteran workers and newerentrants to the workforce isunlikely.” Randstad
  • 80. LeadingGeneration Y