Senior Living Community Trends

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Senior Living Community Trends

  1. 1. Senior Living Community Trends
  2. 2. Senior Living Communities <ul><li>Relatively new </li></ul><ul><li>Mather LifeWays with Life Services of Illinois conducted a survey in late 2008 </li></ul><ul><li>Examining trends in programs, amenities, and environments </li></ul><ul><li>Independent living – preferred by most seniors </li></ul><ul><li>Seniors are tech savvy – facilities must offer state-of-the-art systems </li></ul><ul><li>Seniors prefer services that allow them to maintain independence </li></ul>
  3. 3. New Models in Senior Living Communities <ul><li>Beacon Hill Model </li></ul><ul><ul><li>Described in AARP magazine </li></ul></ul><ul><ul><li>Innovative program </li></ul></ul><ul><ul><li>Residents stay in their homes and maintain independence safely and comfortably </li></ul></ul><ul><li>Beacon Hill Village in Boston </li></ul><ul><ul><li>Full-service concierge program </li></ul></ul><ul><ul><li>Linking older neighborhood residents with transportation, house painting, lectures, classes </li></ul></ul><ul><ul><li>Members pay annual fee </li></ul></ul><ul><ul><li>Sparked grassroots movements around the country </li></ul></ul>
  4. 4. Baby Boomers Impact <ul><li>Boomers will have a noticeable impact on senior living </li></ul><ul><li>76% of boomers intend to keep working and earning after retiring, even exploring new careers </li></ul><ul><li>Earnings, mental stimulation </li></ul><ul><li>Bernard Osher Foundation – classes and opportunities for lifelong learning </li></ul>
  5. 5. Surveys of Providers <ul><li>Show trends towards wellness and lifelong learning </li></ul><ul><li>Environmental considerations – green living </li></ul><ul><li>Wireless technology opens opportunities to pursue a wealth of knowledge </li></ul><ul><li>22% offering web-based education </li></ul><ul><li>Expected to reach over 69% over four years </li></ul><ul><li>Wellness offerings expected to grow to 52% </li></ul><ul><li>35% of senior living providers expected to observe “green” standards in construction/renovation </li></ul>
  6. 6. Marketing <ul><li>Ziegler Capital Markets </li></ul><ul><li>Multi-site senior living communities impacted by economic downturn </li></ul><ul><li>Discounts on monthly service, entrance fees </li></ul><ul><li>Marketing focusing more on what the community can offer </li></ul>
  7. 7. SeniorHomes.com <ul><li>SeniorHomes.com is a resource for seniors and families searching for housing and care services </li></ul><ul><li>Visit http://www.seniorhomes.com for more information on senior housing </li></ul><ul><li>Information in this presentation provided by senior housing writer Marky Olson </li></ul>

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