SOCIAL MEDIA AGENCY    SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES               www.allsearch52.com                 ...
INTRODUCTION          www.allsearch52.com  SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Even a Cavemen Can Do it?                                            The concept of social media has                     ...
The Paradigm Shift                                          Phone                                Smartphone               ...
Don’t Be Left Behind$4.26 billion marketing dollars were spent on social media in 2011                             Source:...
Why the Urgency…800 Million           Number of active users on Facebook200 Million           New Facebook accounts in 201...
Revenue PotentialIf your business is not leveraging social media marketing,       your business is not maximizing its reve...
It’s ViralSocial media is word-of-mouth on                  steroids       SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
ABOUT US        www.allsearch52.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Who We Are Consulting     We are a social media consulting firm that creates campaigns for                businesses via v...
A Sample of Our Clients We have a wide range of expertise frommom and pop shops to large corporations: Logo 6             ...
The TeamGeorge Philip                                                       Stuart Nichols Search Engine                  ...
Will Normal Ads Die?   Some leading business publications believe normaladvertising may eventually die but in reality soci...
Social Media is Free       Time                                Financial                                                  ...
Initial Planning       It is essential to establish a vision for your social media marketing strategy        and determine...
The Focus of the StrategyIn order to have a successful strategy, it is important to not lose focus and aim to create a lon...
Dominate the Competition               Beat your competitors and dominate the market by reaching                    your c...
Promote Social Media Table-tops on-site at your  business promoting your  social media Discounts for customers  who beco...
Implementation & Optimization        Implement                               Measure                                  Opti...
Logo                     Here             www.url.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Pinterest 101                     • Pinterest is a growing social                       bookmarking site that allows users...
Why Pinterest                                                 % that have                                   80%           ...
Examples from PinterestSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Next stepsStep 1: Develop a Long-Term Pinterest StrategyStep 2: Create your pageStep 3: Start creating your boards while f...
Our Special Offer                     • Meet for a personalized strategy sessionPinterest Offer      • Create your page an...
Other special Offers                Facebook, Twitter, YouTube,                    Google+, LinkedIn, and more           ...
Connect with Us                                             @AllSearch52                                             AllSe...
We look forward to working with you on your                  social media strategy                  THANK YOU            ...
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Pinterest SEO Sydney

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  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
  • --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
  • --------------------------Our ClientsThis Slide use “Our Clients” Layout on Master Slide View.Click Video Icon to Add some logo.--------------------------Animation I’m using ‘Peek in’, ‘Random Bars’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Team SlideIntroduce your team member in this slide.The Team Slide use “Teams” Layout on Master Slide View.Insert into A slide.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
  • --------------------------ComparisonsSocial Media websites are unique, comparison can show how each social media works on.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  • --------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Connected SlideThis slide use “Connected” Layout on Master Slide View.Put your contact information here.The icons can be found in “images” folder.
  • --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.
  • Pinterest SEO Sydney

    1. 1. SOCIAL MEDIA AGENCY SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES www.allsearch52.com Start SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    2. 2. INTRODUCTION www.allsearch52.com SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    3. 3. Even a Cavemen Can Do it?  The concept of social media has been around for ages – even cavemen posted on each other’s walls  The internet just scaled this to a whole new level with more than 1.5 billion people on social networks increasing by more than half a million a dayIcon by fasticon.com; Statistics Source: Top Social Networks Around the World SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    4. 4. The Paradigm Shift Phone Smartphone Mail eMail News eNews Technology ShiftingChange the communication Channels Socialize Social.net SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    5. 5. Don’t Be Left Behind$4.26 billion marketing dollars were spent on social media in 2011 Source: Digital Buzz Blog SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    6. 6. Why the Urgency…800 Million Number of active users on Facebook200 Million New Facebook accounts in 2011 56% Customers more likely to recommend a brand once fan on FB 30% B2B marketers spending yearly $1m+ on social media 34% Marketers who generated leads using Twitter 33% Marketers that say FB is critical/ important to their business SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    7. 7. Revenue PotentialIf your business is not leveraging social media marketing, your business is not maximizing its revenues SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    8. 8. It’s ViralSocial media is word-of-mouth on steroids SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    9. 9. ABOUT US www.allsearch52.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    10. 10. Who We Are Consulting We are a social media consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation.Customization We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Pinterest, Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    11. 11. A Sample of Our Clients We have a wide range of expertise frommom and pop shops to large corporations: Logo 6 Logo 9 SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    12. 12. The TeamGeorge Philip Stuart Nichols Search Engine Marketing Strategy Optimisation Georgia Lamar Powell Giannaros Social Media Creative Director SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    13. 13. Will Normal Ads Die? Some leading business publications believe normaladvertising may eventually die but in reality social media isjust a very powerful addition to current marketing channels SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    14. 14. Social Media is Free Time Financial Effective Social Media Investment InvestmentThe media space is considerably cheaper but immense competition requireseffective content and ongoing customer interactions that involve time andfinancial investments SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    15. 15. Initial Planning It is essential to establish a vision for your social media marketing strategy and determine desired outcomes in order to create an effective campaign and choose the correct outlets Customer Uses Channels Revenues ServiceWhat will you use Will it be just another Will you use it for real- Will the goal strictly besocial media for? marketing channel? time customer to directly generate service? revenues? SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    16. 16. The Focus of the StrategyIn order to have a successful strategy, it is important to not lose focus and aim to create a long-term social mediastrategy. If your strategy adds real value to the lives of customers then you will retain them. People Focus on the people and not the technology. The technology is not what drives revenues; however, having a consultant who can create connections and manage an effective campaign to reach the customers does. Engagement Build conversations instead of focusing on campaigns. By interacting with customers and building long-term relationships you will be able to build trust and connection with them, which will eventually convert into higher and more consistent revenues. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    17. 17. Dominate the Competition Beat your competitors and dominate the market by reaching your customers via at least 3 to 4 social media channels Facebook Twitter YouTube PinterestMost businesses have Some use a maximum Rarely are tactics This new hot socialnone of the above of 1 or 2 channels such as SEO videos media channel results in implemented optimal results SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    18. 18. Promote Social Media Table-tops on-site at your business promoting your social media Discounts for customers who become fans on Facebook or Twitter followers The Ultimate Method is to sign up customers via social media integrated mobile landing pages in exchange for automatic discount codes delivered directly to their phone SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    19. 19. Implementation & Optimization Implement Measure OptimizeImplement methods on- Monitor your return on Use analytical tools tosite to drive customers to investment via various reassess your socialyour social media content key performance media campaign andand convert them into indicators: implement new strategiessubscribers and 1. Sales/revenues in order to improve yourcontributors 2. Number of referrals return on investment 3. Total marketing costs SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    20. 20. Logo Here www.url.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    21. 21. Pinterest 101 • Pinterest is a growing social bookmarking site that allows users to tag websites based on images • Pinterest has experienced explosive growth • The site offers an opportunity to target a different user base • Companies are seeing unprecedented traffic to their own websites from Pinterest usersSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    22. 22. Why Pinterest % that have 80% bachelor’s degrees Midwestern Female Typical user 25-44 Typical age groupPinterest offers the unique opportunity to target a market that is difficult to reach via other social media channels SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    23. 23. Examples from PinterestSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    24. 24. Next stepsStep 1: Develop a Long-Term Pinterest StrategyStep 2: Create your pageStep 3: Start creating your boards while focusing on your brandStep 4: Build a campaign via daily pinsStep 5: Follow users in target areasStep 6: Pin relevant images from your website to drive trafficStep 7: Continue with ongoing management SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    25. 25. Our Special Offer • Meet for a personalized strategy sessionPinterest Offer • Create your page and 5 boards • Build a campaign via 3 pins per day • Follow users in target areas • Pin relevant images from your website to drive traffic back to the main site • Continue with ongoing management for long- term success $500 up front & $200/mo SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    26. 26. Other special Offers  Facebook, Twitter, YouTube, Google+, LinkedIn, and more  Mobile marketing campaigns  SEO services  Reputation management  Web development  And more…SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    27. 27. Connect with Us @AllSearch52 AllSearch52 525 Harris St, Pyrmont, NSW 040733579 0403733579 www.allsearch52.comSELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
    28. 28. We look forward to working with you on your social media strategy THANK YOU  SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES5/21/2012 28

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