The many modes of Twitter: developing andmaintaining a professional   identity on Twitter         (and other social networ...
What is Twitter for?
A Tweeting Taxonomy- Lifecasters                               The stereotypical ‘tweeter’:                               ...
A Tweeting Taxonomy- Grazers                 Not looking for audience; consuming                          information from...
A Tweeting Taxonomy- Community builders Largely known audience,                                  organising around a commo...
A Tweeting Taxonomy- Promoters       Advertising something that youre                  doing (book, course youre teaching,...
A Tweeting Taxonomy- Curators      Actively seeking out interesting                information to share with others.      ...
A Tweeting Taxonomy- Commentators          Aim to drive discussions, change                        opinions.       + High ...
Reality - you can mix styles    Grazing            Curation              Commentary
Common pitfalls-Network Effects
Common pitfalls-Network Effects
Common pitfalls- Twitter = Timesink                       - “Mission Creep”
Summary- Theres more than one way to do it.- Define your audience and boundaries, but be open toevolution.- If youd be unco...
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The Many Modes of Twitter: AGU Fall Meeting 2012

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The Many Modes of Twitter: AGU Fall Meeting 2012

  1. 1. The many modes of Twitter: developing andmaintaining a professional identity on Twitter (and other social networks) Chris Rowan (http://all-geo.org/highlyallochthonous, @Allochthonous)
  2. 2. What is Twitter for?
  3. 3. A Tweeting Taxonomy- Lifecasters The stereotypical ‘tweeter’: “here’s what I had for breakfast...” + keeps friends and family posted on what youre up to. - very few are likely to be interested in what youre up to. - wastes potential.
  4. 4. A Tweeting Taxonomy- Grazers Not looking for audience; consuming information from trusted sources. + Personalised news feed. + Other people do the work of finding interesting stuff. + Totally anonymous. - Ignores the "social" bit.
  5. 5. A Tweeting Taxonomy- Community builders Largely known audience, organising around a common interest. + Fosters links with like-minded people. + Good resource for solving problems, finding references, etc. + Limits potential for controversy. - Potentially limiting exposure/outreach - ‘cliquishness’.
  6. 6. A Tweeting Taxonomy- Promoters Advertising something that youre doing (book, course youre teaching, departmental research). + Low cost, high potential impact. + Network effects can broaden reach (if relevant). - Only effective if your audience is on the network. - Authenticity issues.
  7. 7. A Tweeting Taxonomy- Curators Actively seeking out interesting information to share with others. + Adding real value to community. + Can build wide audience as a trusted source. - Pressure to regularly find and share content.
  8. 8. A Tweeting Taxonomy- Commentators Aim to drive discussions, change opinions. + High engagement and growth of audience. + People (media) may start seeking your opinion. - More likely to draw critical attention.
  9. 9. Reality - you can mix styles Grazing Curation Commentary
  10. 10. Common pitfalls-Network Effects
  11. 11. Common pitfalls-Network Effects
  12. 12. Common pitfalls- Twitter = Timesink - “Mission Creep”
  13. 13. Summary- Theres more than one way to do it.- Define your audience and boundaries, but be open toevolution.- If youd be uncomfortable defending it, dont say it!- "You get out what you put in."
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