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Meaningful Manipulation
 

Meaningful Manipulation

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My MFA Design thesis work is an investigation into how designers might harness cognitive biases in order motivate positive behavior in individuals. As an exercise to summarize this research, I ...

My MFA Design thesis work is an investigation into how designers might harness cognitive biases in order motivate positive behavior in individuals. As an exercise to summarize this research, I prepared an abstract and sample slides in a proposal for a presentation at HCI International's 2013 conference on creating experiences that facilitate positive behavior.

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  • Social Media is nothing more than developing tool sets to manipulate masses of people in a direction of thought and action preferred by designers (propagandists). Social perception is changed by a variety of digital psychological trickery and then 'the changed' are manipulated to 'stay changed' by reinforcement in the form of intimidation and name calling. Even the structure of pseudo group consensus is manipulated and maintained by threats and intimidation. What would Prometheus say? He would say, 'Fight for intellectual Freedom.'
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  • Social Media is nothing more than developing tool sets to manipulate masses of people is a direction of thought and action preferred by designers (propagandists). Socil perception is changed by a variety of digital psychological trickery and then 'the changed' are manipulated to 'stay changed' by reinforcement in the form of intimidation and name calling. Even the structure of pseudo group consensus is manipulated and maintained by threats and intimidation. What would Prometheus say? He would say, 'Fight for intellectual Freedom.'
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    Meaningful Manipulation Meaningful Manipulation Presentation Transcript

    • Allison Leach MEANINGFUL MANIPU TION How Designers Can Harness Cognitive Biases to Motivate Positive BehaviorDesigning Experiences for Facilitating Positive Behavior ChangeParallel Session at HCI International 201321-26 July 2013
    • DESIGNING EXPERIENCES FOR Allison Leach FACILITATING POSITIVE BEHAVIOR CHANGE Parallel Session at HCI International 2013We invite contributions that explore how experiences can be designed to facilitate positive behaviorchange. Papers may be related to physical health, mental well-being, exercise, social activities,rehabilitation after illness or stress, aging, and generally living in an independent, sustainable way.The inclusion of visually driven content alongside the paper is highly encouraged, e.g. short videos thatdocument experience or interaction design, storyboards and diagrams. The session will attempt tobalance theoretical, conceptual and empirical papers. Mixed methods papers are particularlyencouraged. Topics include but are not limited to the following:1) The intersection of behavior change theory and user experience 3) Emerging opportunities for behavioral intervention with “alwayse.g. applying traditional theories in the era of innovative on” devicesexperience design; design heuristics for health behavior e.g. mHealth structural health monitoringchange experiences; low-touch/high-touch design approaches push notifications, reminders and recommender systemsin longitudinal experiences2) Innovative design workflows for behavior change products 4) New directions in the design of experiences for behavior changee.g.methodologies for evaluating interactive entertainment for e.g. inspired by neuroscience, bio-informatics, nanotechnology;behavior change; case studies of designed experiences for serious game approaches; social network / community basedbehavior change; location-specific, and/or population-specific approaches http://hcii2013behaviorchange.wordpress.com/call-for-papers/
    • PROPOSAL FOR PRESENTATION Allison LeachAbstractCognitive biases pervade our everyday lives - from the Hawthorne Effect, which guilts pedestrians into polite social conduct, to Reactance, which leadsnumerous people to find smoking subversively alluring. The subtle yet powerful force of biases influences and motivates our behaviors on asubconscious level, in a fascinating tension between free will and our designed environments. Armed with this knowledge, designers have the capacityto create experiences that guide people towards infinite positive behaviors - contributing to an emerging field known as Cognitive Design.Cognitive Design seeks to put the latest findings from cognitive science to work - such as the implications of underlying cognitive biases - and translatethem into design experiences that offer personal transformation. As such, the potential impact of Cognitive Design is tremendous, spanning across therealms of mental, physical, and environmental health. Yet in this relatively nascent field of Cognitive Design - and in particular Cognitive Bias Design -designers must approach creative opportunities conscientiously and ethically.Narrowing this focus, in my presentation I will discuss how designers might responsibly harness social cognitive biases to motivate task completionand prosocial behaviors in individuals. Topics of exploration will include designing for Awe, the Herd Instinct, the Hawthorne Effect, and Reactance. Iwill present the findings of my yearlong design investigation of these biases, highlighting my primary research, social experiments, and behaviormotivating design prototypes.Beyond the scope of my work, I will propose guidelines for other designers to participate in Cognitive Bias Design. Paying deference to a wide range ofbehavioral experts in design, philosophy, and science (Mihaly Csikszentmihalyi, Don Norman, and BJ Fogg among others), I will present the keycomponents of lasting behavior change, and how they might relate or explain particular cognitive biases. I will also discuss critical elements ofmotivating behavior, such as hot triggers and autonomy. What matters most in driving behavior - external or intrinsic rewards? How do feedback andsocial systems influence our path of action?Finally, I will show everyday instances of Cognitive Bias Design, offering both successful and less-successful (unintended) examples. Does New YorkCity’s large-sized soda ban invoke reactance in soda consumers? How does the public decision of donating credit for a grocery bag encourage charity?More importantly, when (or should) corporations manipulate motivation via cognitive biases, reducing the role of our rational decisions?Through this presentation, I hope to demonstrate the power of Cognitive Design as a persuasive tool, and to ultimately encourage designers toresponsibly craft experiences that inspire meaningful positive behaviors.
    • SELECTED SOCIAL BIASES Allison Leach Awe Herd Instinct Hawthorne Effect ReactanceInstills a sense of When people adopt the The tendency to act differently The urge to do thetimelessness; behaviors and opinions of when someone knows they are opposite of whatpromotes helpfulness; the majority being observed someone wants you toencourages do out of a need to resistexperiential purchases a perceived attempt to constrain your freedom of choice
    • SOCIAL EXPERIMENT Leach AllisonQ: Does awe inspire timelessness and increase helpfulness? CONTEXT METHOD RESULTS A 2012 study published in Divide participating students into 3 The Awe Group demonstrated a Psychological Science led by groups. Show Group A a video with awe- negligible increase in time Melanie Rudd at Stanford inspiring images of nature. Show Group B perception compared to the University found that induced a video with boredom-inducing social other groups. All participants awe gives people greater network privacy instructions. Group C agreed to volunteer in the clean- time-availability, reduces does not watch a video. All groups answer up event. Possible issues with irritability, makes them act a questionnaire to measure mood and the study include a limited more generously with their time perception. Afterwards, participants demographic pool (12 students), time, and enhances overall life are asked by a confederate to volunteer and a failure to fully induce awe satisfaction. for a campus clean-up event. with a two-minute video.
    • KEY ELEMENTS OF MOTIVATION Allison LeachBehavior Flow 3 DrivesMotivation Biological Drive Motivation Symbolic Skill AutonomyAbility Rewards & Punishments Rules MasteryTrigger Intrinsic Rewards Goal Purpose Feedback BJ Fogg Mihaly Daniel Pink stanford social Csikszentmihalyi author of drive scientist author of flow
    • COGNITIVE BIASES AT WORK Allison Leach ✘ ✔ NYC LARGE-SIZED vs WHOLE FOODS GROCERY SODA BAN BAG DONATION Reactance Hawthorne Effect Perceived constraint on consumer’s Decision to donate credit when freedom of purchasing power may providing one’s own grocery upset soda drinkers and lead to an bag may be encouraged by the overindulgence in other foods presence of other customers
    • thank youAllison Leach © 2013