SOCIAL MEDIA    DASHBOARDS                 7 FEB 2013              ALLISON KWONG               KELVIN KWANMRK 634 – DRIVIN...
A SOCIAL MEDIA DASHBOARD…• Helps leverage large amount of data generated by  social media sites• Manage multiple social me...
RSS FEED• RSS Feed: widget and application that displays  updating content from diff websites• RSS Reader: copy and paste ...
HOW CAN SOCIAL MEDIADASHBOARDS (SMD) HELP A BUSINESS?• The role and value of marketing within companies  are slowly shifti...
BENEFICIAL MORE FOR B2B OR B2C?• SMD‟s are more beneficial for Business to Consumer: • Engage with new and existing custom...
BENEFICIAL FOR FOR-PROFIT AND NOT-   FOR-PROFIT ORGANIZATIONS?• Benefits for for-profit organizations:  • Conduct free soc...
BENEFICIAL FOR FOR-PROFIT AND NOT-FOR-PROFIT ORGANIZATIONS? CONT’D• Benefits for both for-profit & not for profit  organiz...
FOR & NOT FOR PROFITORGANZATIONS USING SMD
SMD AVAILABLE TO BUSINESSES1.   Tweetdeck       8. Spredfast2.   Hootsuite       9. VerticalResponse3.   Mediafunnel     1...
1. TWEETDECK
1. TWEETDECK - FEATURES• Manage multiple accounts and synchronize your  configuration when you use TweetDeck from differen...
2. HOOTSUITE
2. HOOTSUITE - CUSTOM ANALYTICS• Facebook Insights • Monitor & measure: fans, likes, comments, page activity • Sort fans b...
2. HOOTSUITE - CUSTOM ANALYTICS• Google Analytics • Trace revenue & web conversations to social outreach • Track specific ...
2. HOOTSUITE - CUSTOM ANALYTICS• Twitter Profile Stats  • Track followers, following, lists, mentions  • Comparing keywords
2. HOOTSUITE - CUSTOM ANALYTICS • Ow.ly Click Stats   • Choose individual or group click statistics to create a     shorte...
2. HOOTSUITE - CUSTOM ANALYTICS• Google + Page Analytics • Measure results: daily growth, number of users added to   circl...
2. HOOTSUITE - CUSTOM ANALYTICS• Organization Analytics  • Create reports based on an Organization‟s metrics:    posts ass...
2. HOOTSUITE - CUSTOM ANALYTICS• Analytics Reports  • Create and share reports with other Hootsuite users  • Choose betwee...
2. HOOTSUITE• Teams:• http://hootsuite.com/features/teams• Conversations:• http://hootsuite.com/features/conversations
3. MEDIA FUNNEL
3. MEDIA FUNNEL - PAYMENT
3. MEDIA FUNNEL - FEATURES• Multiple users and user roles• Multiple social media channels• Twitter & Facebook brand monito...
3. MEDIA FUNNEL - FEATURES• Per account cotag activation  • Personalize tweets/posts with another user‟s initials• URL sho...
4. BOTTLENOSE
4. BOTTLENOSE - FEATURES
4. BOTTLENOSE - FEATURES• View any stream as a real time newspaper• Embed Bottlenose on your website with widgets• Learn m...
4. BOTTLENOSE - FEATURES                             • Insights with sonar:                               • Sonar visualiz...
4. BOTTLENOSE - FEATURES• Marketers, advertisers, publishers, brands and  agencies use Bottlenose today for:  •   Live soc...
5. MARKETMESUITE
5. MARKETMESUITE – PAYMENT
5. MARKETMESUITE – FEATURES• Manage multiple social profiles in an email style  inbox• Post automatic RSS tweets• Schedule...
5. MARKETMESUITE – FEATURES                  • Reach audience through                    real time search• Geo targeting  ...
6. ARGYLE SOCIAL
6. ARGYLE SOCIAL - PAYMENT
6. ARGYLE SOCIAL - FEATURES• Publishing  •   Post to Facebook, Twitter, and LinkedIn  •   Post Photos, Links, and Status U...
6. ARGYLE SOCIAL - FEATURES
6. ARGYLE SOCIAL - FEATURES• Track E-commerce transactions • Track ROI of social media efforts according to the price of  ...
7. SPROUT SOCIAL
7. SPROUT SOCIAL - PAYMENT
7. SPROUT SOCIAL - FEATURES
7. SPROUT SOCIAL - FEATURES
8. SPREDFAST
8. SPREDFAST – FEATURES• Organization• Daily engagement  • Coordinate across teams  • Custom replies as well as scheduled ...
9. VERTICAL RESPONSE
9. VERTICAL RESPONSE - FEATURES
9. VERTICAL RESPONSE - PAYMENT
10. EXACT TARGET
10. EXACT TARGET - FEATURES•   Email•   Mobile•   Social platforms•   Web•   Marketing automation    • B2B & B2C• Data and...
10. EXACT TARGET - SERVICES• Campaign services • Professional to carry out interactive marketing campaigns• Global support...
11. VIRTUE
11. VIRTUE - FEATURES• Publishing
11. VIRTUE - FEATURES• Tabs
11. VIRTUE - FEATURES• Shop
11. VIRTUE - FEATURES• Analytics
12. SOCIALFLOW• Scientific approach to understanding real-time  value of content on the social graph• SocialFlow Attention...
13. SPRINKLR –SOCIAL@SCALE• Platform Functions:  •   Engagement  •   Audience  •   Analytics  •   Integration  •   Mobile ...
13. SPRINKLR – NEWEST FEATURES•   Click counting•   New Audience Profiling – prioritize conversations•   Sorting and Categ...
14. CROWDFACTORY• 3 Primary Components:1. Complete suite of social marketing apps such as:  • CrowdShare Widgets, Social S...
14. CROWDFACTORYA Word of Mouth Marketing Platform
14. CROWDFACTORY - SERVICES• Tech Support • 24 hour help through online customer community• Training and Setup • 3 tiers o...
GETTING STARTED WITH SMD’S1. Sendible       6. The Next Web2. Dashboard         TNW   Junkie         7. Sysomos3. Netvibes...
1. SENDIBLE• Manage all social media from single platform• Identify what time receives the most response• Use that time to...
2. DASHBOARD JUNKIE• Collection of basic facts and figures about website  visitors• Different Types of Dashboards1. Basic ...
2. DASHBOARD JUNKIE• How can it help you?  • Where people are talking about and    sharing your site  • Where your social ...
3. NETVIBES•   Monitoring and analytics•   Tracking topics•   RSS and Twitter feeds•   Applications and Widgets•   Easy to...
3. NETVIBES• Premium Features • For Professionals, Brands and Enterprises
4. JUNGLE TORCH•   SEO and Social Media Reporting•   An executive view of SEO•   Real time status of users keywords and ph...
5. TRACKUR• Social Measurement• Affordable Plans ($27/ Month)• Fully Brand able • Logo‟s, colors, domain name• Reputation ...
6. THE NEXT WEB• Segment your information1. Make Twitter Lists2. Multiple twitter accounts3. Netvibes and iGoogle
7. SYSOMOS•   Monitor social media conversations•   Measure key metrics around buzz and sentiment•   Engage with key influ...
8. THREADSY- SWAYLO• Beta Stage• Features1. Discover insights2. Understand influencers3. competitive intelligence
9. MYWEBOO• Founder of high school Student Diane Keng• http://www.youtube.com/watch?v=zCLNlI9_0mA
10. BRIZZLY• Google Chrome Web Browser Application• Show‟s full URL‟s, photos and videos right in line  • No need to click...
WORKS CITED• https://support.twitter.com/articles/20169620-  getting-started-with-tweetdeck• http://hootsuite.com/• http:/...
WORKS CITED•   http://www.verticalresponse.com/•   http://www.exacttarget.com/•   http://www.vitrue.com/•   http://www.cru...
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Social Media Dashboards presentation

  1. 1. SOCIAL MEDIA DASHBOARDS 7 FEB 2013 ALLISON KWONG KELVIN KWANMRK 634 – DRIVING DIGITAL MEDIA FOR BUSINESS
  2. 2. A SOCIAL MEDIA DASHBOARD…• Helps leverage large amount of data generated by social media sites• Manage multiple social medias in one place• Posts same message to multiple profiles• Schedule to be posted in future• Share and create reports• Solve the problem of social media information overload
  3. 3. RSS FEED• RSS Feed: widget and application that displays updating content from diff websites• RSS Reader: copy and paste these RSS feeds
  4. 4. HOW CAN SOCIAL MEDIADASHBOARDS (SMD) HELP A BUSINESS?• The role and value of marketing within companies are slowly shifting…• Reaching customers right time at the right place• Listen and respond consumer response instantly• Can be used as a marketing tool to engage conversation with consumers (potential as well)• Can used to look for competitor‟s activities
  5. 5. BENEFICIAL MORE FOR B2B OR B2C?• SMD‟s are more beneficial for Business to Consumer: • Engage with new and existing customers across multiple platforms • Help analyze and track social media and email campaigns • Measure the success of every piece of content • Monitor and respond to what‟s being said about the brand
  6. 6. BENEFICIAL FOR FOR-PROFIT AND NOT- FOR-PROFIT ORGANIZATIONS?• Benefits for for-profit organizations: • Conduct free social media advertising and reach thousands of social media users quickly and efficiently. • Consumers can spread word of mouth experiences with any product/service including photos/videos posted on their personal social media pages.• Benefits for not for profit organizations: • Use dashboards inform social media users about their company, up and coming campaigns, ways in which the public can help the cause, etc.
  7. 7. BENEFICIAL FOR FOR-PROFIT AND NOT-FOR-PROFIT ORGANIZATIONS? CONT’D• Benefits for both for-profit & not for profit organizations: • Track the number of visitors and click through to their sites • Engage with new and existing customers • Monitor and respond to the organizations brand mentions on social media pages
  8. 8. FOR & NOT FOR PROFITORGANZATIONS USING SMD
  9. 9. SMD AVAILABLE TO BUSINESSES1. Tweetdeck 8. Spredfast2. Hootsuite 9. VerticalResponse3. Mediafunnel 10.Exact Target4. Bottlenose 11.Virtue5. MarketMeSuite 12.Social Flow6. Argyle Social 13.Sprinklr7. Sprout Social 14.CrowdFactory
  10. 10. 1. TWEETDECK
  11. 11. 1. TWEETDECK - FEATURES• Manage multiple accounts and synchronize your configuration when you use TweetDeck from different computers.• Create columns to display specific content that interests you. You can create a column that shows all your mentions, the results of a search query, a list of favorites, the latest Tweets from a hashtag or Trend.• Add global filters to filter out specific Twitter accounts, services, or hashtags• Use a scheduling feature to post an tweets or direct messages for any specific time and date in the future.
  12. 12. 2. HOOTSUITE
  13. 13. 2. HOOTSUITE - CUSTOM ANALYTICS• Facebook Insights • Monitor & measure: fans, likes, comments, page activity • Sort fans based on: demographic, region, language, post source • Historical comparisons to be used for trend observations
  14. 14. 2. HOOTSUITE - CUSTOM ANALYTICS• Google Analytics • Trace revenue & web conversations to social outreach • Track specific data including traffic source and region • View sparklines for page views and bounce rates.
  15. 15. 2. HOOTSUITE - CUSTOM ANALYTICS• Twitter Profile Stats • Track followers, following, lists, mentions • Comparing keywords
  16. 16. 2. HOOTSUITE - CUSTOM ANALYTICS • Ow.ly Click Stats • Choose individual or group click statistics to create a shortened Ow.ly URL. • Track data including traffic date and region, referers, and popular links.
  17. 17. 2. HOOTSUITE - CUSTOM ANALYTICS• Google + Page Analytics • Measure results: daily growth, number of users added to circles, +1 shares, and posts per day.
  18. 18. 2. HOOTSUITE - CUSTOM ANALYTICS• Organization Analytics • Create reports based on an Organization‟s metrics: posts assigned, sent, resolved. • Track statistics for individual and group activity.
  19. 19. 2. HOOTSUITE - CUSTOM ANALYTICS• Analytics Reports • Create and share reports with other Hootsuite users • Choose between Quick Analytics and Custom Analytics • 40+ individual analytics modules to choose from • Templated reports are available
  20. 20. 2. HOOTSUITE• Teams:• http://hootsuite.com/features/teams• Conversations:• http://hootsuite.com/features/conversations
  21. 21. 3. MEDIA FUNNEL
  22. 22. 3. MEDIA FUNNEL - PAYMENT
  23. 23. 3. MEDIA FUNNEL - FEATURES• Multiple users and user roles• Multiple social media channels• Twitter & Facebook brand monitoring• NetBase integration - monitors web for mentions of your brand/keywords you specify• Time release, scheduling and assignment for tweets and posts• Email alerts
  24. 24. 3. MEDIA FUNNEL - FEATURES• Per account cotag activation • Personalize tweets/posts with another user‟s initials• URL shortener integration and track their click throughs • bit.ly, goo.gl, bud.url, su.pr• White label option • Use brand name in applications like Twitter, so tweets display as via „your brand‟• Multiple languages • Available in 5: English, French, Spanish, Italian, German.
  25. 25. 4. BOTTLENOSE
  26. 26. 4. BOTTLENOSE - FEATURES
  27. 27. 4. BOTTLENOSE - FEATURES• View any stream as a real time newspaper• Embed Bottlenose on your website with widgets• Learn more about people • Click on any Twitter username, or just type one in, and Bottlenose analyzes them in real time. • (Learn about their interests and expertise, their favorite topics, the people they mention, etc)
  28. 28. 4. BOTTLENOSE - FEATURES • Insights with sonar: • Sonar visualizes live trending topics, people, conversation and types of messages, and how they relate.• Next generation social analysis • Spot trends & discover patterns
  29. 29. 4. BOTTLENOSE - FEATURES• Marketers, advertisers, publishers, brands and agencies use Bottlenose today for: • Live social listening, social analytics, discovery and insights • Smarter community management and engagement • Social SEO, social advertising and live keyword discovery • Live social media campaign monitoring • Early-warning and opportunity detection
  30. 30. 5. MARKETMESUITE
  31. 31. 5. MARKETMESUITE – PAYMENT
  32. 32. 5. MARKETMESUITE – FEATURES• Manage multiple social profiles in an email style inbox• Post automatic RSS tweets• Schedule updates• Post to all social media sites• Follow users• Manage your brand
  33. 33. 5. MARKETMESUITE – FEATURES • Reach audience through real time search• Geo targeting • Enable multiple team members and profiles
  34. 34. 6. ARGYLE SOCIAL
  35. 35. 6. ARGYLE SOCIAL - PAYMENT
  36. 36. 6. ARGYLE SOCIAL - FEATURES• Publishing • Post to Facebook, Twitter, and LinkedIn • Post Photos, Links, and Status Updates • Schedule Posts for the Future • Content calendar• Engagement • Social Workflow • Post Assignment • Inbox Rules & Email Notifications • Integrated analytics • Archival search
  37. 37. 6. ARGYLE SOCIAL - FEATURES
  38. 38. 6. ARGYLE SOCIAL - FEATURES• Track E-commerce transactions • Track ROI of social media efforts according to the price of items purchased by a consumer
  39. 39. 7. SPROUT SOCIAL
  40. 40. 7. SPROUT SOCIAL - PAYMENT
  41. 41. 7. SPROUT SOCIAL - FEATURES
  42. 42. 7. SPROUT SOCIAL - FEATURES
  43. 43. 8. SPREDFAST
  44. 44. 8. SPREDFAST – FEATURES• Organization• Daily engagement • Coordinate across teams • Custom replies as well as scheduled postings• Enterprise repository • Share content internally • Keep complete records• Social platforms • Publish, monitor, engage, and analyze conversations• Analytics and reporting • Assess performance • Integrate for insight • Consistent responses to consumers
  45. 45. 9. VERTICAL RESPONSE
  46. 46. 9. VERTICAL RESPONSE - FEATURES
  47. 47. 9. VERTICAL RESPONSE - PAYMENT
  48. 48. 10. EXACT TARGET
  49. 49. 10. EXACT TARGET - FEATURES• Email• Mobile• Social platforms• Web• Marketing automation • B2B & B2C• Data and analytics• Fuel platform
  50. 50. 10. EXACT TARGET - SERVICES• Campaign services • Professional to carry out interactive marketing campaigns• Global support • Standard – technical support specialist • Premium – advanced level technical support specialist • Platinum – personalized technical support expert specialist
  51. 51. 11. VIRTUE
  52. 52. 11. VIRTUE - FEATURES• Publishing
  53. 53. 11. VIRTUE - FEATURES• Tabs
  54. 54. 11. VIRTUE - FEATURES• Shop
  55. 55. 11. VIRTUE - FEATURES• Analytics
  56. 56. 12. SOCIALFLOW• Scientific approach to understanding real-time value of content on the social graph• SocialFlow AttentionScore™• Cadence Optimized Publisher™ • Constant flow of real-time data • Determine the value of content on Social Graph
  57. 57. 13. SPRINKLR –SOCIAL@SCALE• Platform Functions: • Engagement • Audience • Analytics • Integration • Mobile Apps • Certifications
  58. 58. 13. SPRINKLR – NEWEST FEATURES• Click counting• New Audience Profiling – prioritize conversations• Sorting and Categorizing Messages• Helps content “live long and prosper”
  59. 59. 14. CROWDFACTORY• 3 Primary Components:1. Complete suite of social marketing apps such as: • CrowdShare Widgets, Social Sweepstakes and Contests, Polls, Voting, Group Offers and Flash Deals2. Powerful analytics and dashboards to easily test, measure, refine and repeat marketing programs3. Accumulate Social Database in the background as Influencers and Social Networks interact with company
  60. 60. 14. CROWDFACTORYA Word of Mouth Marketing Platform
  61. 61. 14. CROWDFACTORY - SERVICES• Tech Support • 24 hour help through online customer community• Training and Setup • 3 tiers of implementation to choose from to help closely understand objectives• Customer Success • Assigned experienced Customer Success Representative to help you succeed
  62. 62. GETTING STARTED WITH SMD’S1. Sendible 6. The Next Web2. Dashboard TNW Junkie 7. Sysomos3. Netvibes 8. Threadsy4. Jungle Torch 9. MyWeboo5. Trackur 10.Brizzly
  63. 63. 1. SENDIBLE• Manage all social media from single platform• Identify what time receives the most response• Use that time to send the new blog post on another day• SMS and E-mail• 3 design templates or design your own• “Social Media Management Software for Businesses”• http://www.youtube.com/sendible
  64. 64. 2. DASHBOARD JUNKIE• Collection of basic facts and figures about website visitors• Different Types of Dashboards1. Basic Visitor Facts2. Sales Cockpit3. SEO Dashboard for E-tailers4. Adwords Performance5. Adwords – Brand vs. Non-Brand6. AdSense Overview7. Personal Blog8. Social Media Dashboard
  65. 65. 2. DASHBOARD JUNKIE• How can it help you? • Where people are talking about and sharing your site • Where your social traffic comes from and how much it‟s worth • Loyalty of your social visitors • How many social shares your pages get on-site
  66. 66. 3. NETVIBES• Monitoring and analytics• Tracking topics• RSS and Twitter feeds• Applications and Widgets• Easy to use mobile offline application
  67. 67. 3. NETVIBES• Premium Features • For Professionals, Brands and Enterprises
  68. 68. 4. JUNGLE TORCH• SEO and Social Media Reporting• An executive view of SEO• Real time status of users keywords and phrases• Top positions of all key words• Inbound and outbound links• Analytics, tweets, blogs and news• Executive Overview• Keyword Links• Add and complete competitors• Reports
  69. 69. 5. TRACKUR• Social Measurement• Affordable Plans ($27/ Month)• Fully Brand able • Logo‟s, colors, domain name• Reputation Experts• “CrisisShield” • Reputation insurance
  70. 70. 6. THE NEXT WEB• Segment your information1. Make Twitter Lists2. Multiple twitter accounts3. Netvibes and iGoogle
  71. 71. 7. SYSOMOS• Monitor social media conversations• Measure key metrics around buzz and sentiment• Engage with key influencers and opinion leaders• Conduct comparisons between competitors and topics
  72. 72. 8. THREADSY- SWAYLO• Beta Stage• Features1. Discover insights2. Understand influencers3. competitive intelligence
  73. 73. 9. MYWEBOO• Founder of high school Student Diane Keng• http://www.youtube.com/watch?v=zCLNlI9_0mA
  74. 74. 10. BRIZZLY• Google Chrome Web Browser Application• Show‟s full URL‟s, photos and videos right in line • No need to click to second links• Add and Removable Groupings• Muting updates• Direct Messages
  75. 75. WORKS CITED• https://support.twitter.com/articles/20169620- getting-started-with-tweetdeck• http://hootsuite.com/• http://mediafunnel.com• http://bottlenose.com/• http://marketmesuite.com/• http://sproutsocial.com/• http://argylesocial.com/• http://www.spredfast.com/
  76. 76. WORKS CITED• http://www.verticalresponse.com/• http://www.exacttarget.com/• http://www.vitrue.com/• http://www.crunchbase.com/company/socialflow• http://crowdfactory.marketo.com/• http://www.sprinklr.com/new-features/• http://crowdfactory.marketo.com/

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