Social Media and Public Health
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Social Media and Public Health

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  • HAND OUT SURVEY!!

Social Media and Public Health Social Media and Public Health Presentation Transcript

  • Getting Started with Social Media
    Springfield-Greene County Health Department
    Presented by Allison Kline and Katie Towns-Jeter
    July 26, 2011
  • What is the Internet, anyway?
  • Why Use Social Media?
    To Connect with our community through channels they already use
    Increase awareness of services and programs
    Identify new opportunities to connect offline
    Social Media Revolution (2011)
    How does social media relate to public health?
    Social Media Policy
  • How to…Set Up a Facebook Page
    Creating the Page
    Info tab
    Custom URL
    Connecting with other organizations
  • How to…Upload to YouTube
    Account set-up
    Uploading video
    Using YouTube with other social networks
  • How to…Create a Twitter Profile
    Account set-up
    Basic Twitter practices
    Retweet (RT)
    @ mention
    # hashtag
    URL shorteners
    160-character Business Description
    Twitter and the media
  • Questions?
  • Lunch!
    (30 minutes)
  • Creating Content
  • Creating Original Content
    Pictures
    Videos
    Blog posts
    Springfield-Greene County Animal Shelter
    Re-post existing original content
    New project-specific content
    Flickr
    Facebook album
  • Using Existing Content
    Where do I find relevant content?
    Twitter feed exercise
    Re-posting Etiquette
    Attribution!
    Tagging
  • Measurement and Feedback
    How do you measure the effectiveness of social media?
    Facebook Insights
    http://www.facebook.com/insights/?sk=po_376790784377&preset=select_month
    Google Analytics
    What if I’m not getting any feedback?
  • Social Media and Public Health
  • Public Health Brainstorming Battle!
    How can we use social media to spread Public Health messages?
  • Survey!
  • Thank you for coming!
    Not in a hurry? Stay for an individual consultation!
    Allison Kline Katie Towns-Jeter akline@springfieldmo.gov ktownsjeter@springfieldmo.gov