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Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
Hammondevaluationppt 1226070387643872 8
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Hammondevaluationppt 1226070387643872 8


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  • 1. Foundation Portfolio Guidance on Evaluation Questions
  • 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
    • Discuss the ways in which your film opening/magazine cover/contents page/dps incorporates generic conventions, identify specific scenes/elements of your mag.
    • How does your media product develop or challenge these conventions?
    • Does the use of conventions indicate what sub-genre or hybrid genre your film/magazine is?
    • Does your use of conventions indicate what other media products have influenced your work? If so, then be specific with examples.
  • 3. How does your media product represent particular social groups?
    • What are the social groups represented in terms of gender, age, class, race .etc?
    • Is gender represented in a stereotypical way? I.e. men dominant and women passive
    • How does this link into the target audience? (Explore this fully in question 4).
  • 4. What kind of media institution might distribute your media product and why?
    • Would this be something that could be produced by a major Hollywood studio/magazine? If yes then why? Is it similar to existing products?
    • If film, would it be a TV movie/ an arthouse film/ an internet only release?
    • Why would it be released? Does it offer opportunities for franchises and/or merchandising?
    • Link your conclusions to a discussion of the mise en scene (visual style) of your media product.
  • 5. Who would be the audience for your media product?
    • Consider the age and gender of your target audience. Link this to the style of your product e.g. narrative, colours, font, music etc
    • What other products are similar to yours, who do they appeal to?
  • 6. How did you attract/address your audience?
    • Link this into your audience profile (I.e. what age and gender they are)
    • Are there particular points in your product that would appeal to a certain age or gender? If yes then explain them in detail.
    • Consider the use of mise en scene/camera work in this section
    • If film, who is the audience asked to put themselves in the position of, what are they being allowed to witness?
    • What impact does that have?
    • Link this back to generic conventions and the creation of suspense.
  • 7. What have you learnt about technologies from the process of constructing the product?
    • Strengths and weakness of the equipment you used.
    • Talk about the technical process, were there problems you faced, how did you resolve these issues?
    • Editing software - What have you learnt about photoshop/editing, were there particular effects that you found useful for creating your overall mise en scene?
    • If film, what did you use to create the soundtrack?
  • 8. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
    • Discuss the planning stage, the research into the genre, storyboarding, creating the animatic/mock up and explain how this detailed planning helped you the produce the final result.
    • What have you improved upon since completing your preliminary task? Be specific by listing the weaknesses you showed and how you've overcome them.
    • Do you feel more confident with the equipment?
    • How successful do you feel your end product is as fulfilling the task? (Look back at the main blog at the task)
  • 9. General advice
    • Minimum of 1000 words, maximum of 1500 words
    • Upload your powerpoint onto your blogs by Friday 16 th April.