You're the Youth: The Future of Democracy
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You're the Youth: The Future of Democracy

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Senior Project Application and Defense project presentation by Allison Nold.

Senior Project Application and Defense project presentation by Allison Nold.

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  • 1. You’re the Youth: The Future of Democracy™ Presented By: Allison Nold
  • 2. Let’s start at the beginning. © Copyright 2010 You’re the Youth: The Future of Democracy™ 2
  • 3. Let’s start at the beginning. What is a Democracy? © Copyright 2010 You’re the Youth: The Future of Democracy™ 3
  • 4. De•mo•cra•cy A form of government to where power is vested in 1 exercised directly by the people or by their representative. © Copyright 2010 You’re the Youth: The Future of Democracy™ 4
  • 5. Who is “The Youth”? © Copyright 2010 You’re the Youth: The Future of Democracy™ 5
  • 6. The largest 1 most diverse demographic in the United States. © Copyright 2010 You’re the Youth: The Future of Democracy™ 6
  • 7. The largest 1 most diverse demographic in the United States. 18-29 © Copyright 2010 You’re the Youth: The Future of Democracy™ 7
  • 8. The largest 1 most diverse demographic in the United States. 18-29 44 Million © Copyright 2010 You’re the Youth: The Future of Democracy™ 8
  • 9. The largest 1 most diverse demographic in the United States. 18-29 21% of the Electorate 44 Million © Copyright 2010 You’re the Youth: The Future of Democracy™ 9
  • 10. Multi-taskers, © Copyright 2010 You’re the Youth: The Future of Democracy™ 10
  • 11. Multi-taskers, digital natives © Copyright 2010 You’re the Youth: The Future of Democracy™ 11
  • 12. Multi-taskers, digital natives 1 super-communicators © Copyright 2010 You’re the Youth: The Future of Democracy™ 12
  • 13. 93% have cell phones © Copyright 2010 You’re the Youth: The Future of Democracy™ 13
  • 14. 93% have cell phones 90% are consumers of content on the web © Copyright 2010 You’re the Youth: The Future of Democracy™ 14
  • 15. 93% have cell phones 90% are consumers of content on the web 88% are online regularly © Copyright 2010 You’re the Youth: The Future of Democracy™ 15
  • 16. 93% have cell phones 90% are consumers of content on the web 88% are online regularly 73% participate in social media © Copyright 2010 You’re the Youth: The Future of Democracy™ 16
  • 17. “The youth incorporate digital media into their lives at a faster rate than any other generation. All generations adopt devices and internet technologies, but the youth are Net natives.” © Copyright 2010 You’re the Youth: The Future of Democracy™ 17
  • 18. So what’s the problem? © Copyright 2010 You’re the Youth: The Future of Democracy™ 18
  • 19. There is a generation gap between the youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 19
  • 20. There is a generation gap between the youth 1 politics. Civic education remains largely a textbook based experience. © Copyright 2010 You’re the Youth: The Future of Democracy™ 20
  • 21. There is a generation gap between the youth 1 politics. Civic education remains largely a textbook based experience. Boring! © Copyright 2010 You’re the Youth: The Future of Democracy™ 21
  • 22. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 22
  • 23. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 23
  • 24. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 24
  • 25. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 25
  • 26. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 26
  • 27. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 27
  • 28. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 28
  • 29. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 29
  • 30. The youth is impressionable! © Copyright 2010 You’re the Youth: The Future of Democracy™ 30
  • 31. The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 31
  • 32. The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 32
  • 33. The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 33
  • 34. What does it all mean? © Copyright 2010 You’re the Youth: The Future of Democracy™ 34
  • 35. This emphasizes the importance for: © Copyright 2010 You’re the Youth: The Future of Democracy™ 35
  • 36. This emphasizes the importance for: The youth to receive factual, non-partisan information early on in their voting career. © Copyright 2010 You’re the Youth: The Future of Democracy™ 36
  • 37. This emphasizes the importance for: The youth to receive factual, non-partisan information early on in their voting career. An organization to bridge the gap between the youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 37
  • 38. How do we solve this problem? © Copyright 2010 You’re the Youth: The Future of Democracy™ 38
  • 39. How do we solve this problem? Introducing: You’re the Youth: The Future of Democracy™ © Copyright 2010 You’re the Youth: The Future of Democracy™ 39
  • 40. You’re the Youth™ aims to: © Copyright 2010 You’re the Youth: The Future of Democracy™ 40
  • 41. You’re the Youth™ aims to: Educate, engage, 1 mobilize the youth by leveraging the potential of new media. © Copyright 2010 You’re the Youth: The Future of Democracy™ 41
  • 42. You’re the Youth™ aims to: Educate, engage, 1 mobilize the youth by leveraging the potential of new media. Build political power for young people by providing relevant, unbiased information. © Copyright 2010 You’re the Youth: The Future of Democracy™ 42
  • 43. and... Help bridge the generation gap between the American youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 43
  • 44. How will we close the gap? © Copyright 2010 You’re the Youth: The Future of Democracy™ 44
  • 45. How will we close the gap? Branding 1 Identity © Copyright 2010 You’re the Youth: The Future of Democracy™ 45
  • 46. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 46
  • 47. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 47
  • 48. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 48
  • 49. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 49
  • 50. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 50
  • 51. How will we close the gap? © Copyright 2010 You’re the Youth: The Future of Democracy™ 51
  • 52. How will we close the gap? We’ll start online. © Copyright 2010 You’re the Youth: The Future of Democracy™ 52
  • 53. How will we close the gap? We’ll start online. Let’s check it out! © Copyright 2010 You’re the Youth: The Future of Democracy™ 53
  • 54. What’s under the hood? © Copyright 2010 You’re the Youth: The Future of Democracy™ 54
  • 55. What’s under the hood? Initial Planning © Copyright 2010 You’re the Youth: The Future of Democracy™ 55
  • 56. © Copyright 2010 You’re the Youth: The Future of Democracy™ 56
  • 57. © Copyright 2010 You’re the Youth: The Future of Democracy™ 57
  • 58. What’s under the hood? Development © Copyright 2010 You’re the Youth: The Future of Democracy™ 58
  • 59. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 59
  • 60. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 60
  • 61. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 61
  • 62. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 62
  • 63. Speaking of SEO... © Copyright 2010 You’re the Youth: The Future of Democracy™ 63
  • 64. Speaking of SEO... How does the youth find us? © Copyright 2010 You’re the Youth: The Future of Democracy™ 64
  • 65. SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 65
  • 66. Rich Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 66
  • 67. Titles Rich Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 67
  • 68. Titles Rich Alt Tags Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 68
  • 69. Titles Rich Alt Tags Content SEARCH Links ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 69
  • 70. Titles Rich Alt Tags Content SEARCH Links ENGINE Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 70
  • 71. Titles Rich Alt Tags Content SEARCH Links ENGINE Backlinks Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 71
  • 72. Titles Rich Alt Tags Content Time SEARCH Links ENGINE Backlinks Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 72
  • 73. And is it working? © Copyright 2010 You’re the Youth: The Future of Democracy™ 73
  • 74. And is it working? Absolutely! © Copyright 2010 You’re the Youth: The Future of Democracy™ 74
  • 75. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 75
  • 76. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 76
  • 77. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 77
  • 78. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 78
  • 79. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 79
  • 80. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 80
  • 81. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States and these numbers are increasing daily... © Copyright 2010 You’re the Youth: The Future of Democracy™ 81
  • 82. How do we know these statistics? © Copyright 2010 You’re the Youth: The Future of Democracy™ 82
  • 83. How do we know these statistics? Google Analytics © Copyright 2010 You’re the Youth: The Future of Democracy™ 83
  • 84. © Copyright 2010 You’re the Youth: The Future of Democracy™ 84
  • 85. © Copyright 2010 You’re the Youth: The Future of Democracy™ 85
  • 86. © Copyright 2010 You’re the Youth: The Future of Democracy™ 86
  • 87. Future Plans © Copyright 2010 You’re the Youth: The Future of Democracy™ 87
  • 88. Future Plans What’s next for You’re the Youth™? © Copyright 2010 You’re the Youth: The Future of Democracy™ 88
  • 89. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 89
  • 90. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 90
  • 91. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 91
  • 92. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 92
  • 93. Quick Recap © Copyright 2010 You’re the Youth: The Future of Democracy™ 93
  • 94. Quick Recap What we want you to walk away with © Copyright 2010 You’re the Youth: The Future of Democracy™ 94
  • 95. Problem Not enough unbiased, reliable references online for the youth that are attractive and interactive. Solution You’re the Youth: The Future of Democracy™ www.youretheyouth.org © Copyright 2010 You’re the Youth: The Future of Democracy™ 95
  • 96. Thank you! www.youretheyouth.org