You're the Youth: The Future of Democracy
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You're the Youth: The Future of Democracy

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Senior Project Application and Defense project presentation by Allison Nold.

Senior Project Application and Defense project presentation by Allison Nold.

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    You're the Youth: The Future of Democracy You're the Youth: The Future of Democracy Presentation Transcript

    • You’re the Youth: The Future of Democracy™ Presented By: Allison Nold
    • Let’s start at the beginning. © Copyright 2010 You’re the Youth: The Future of Democracy™ 2
    • Let’s start at the beginning. What is a Democracy? © Copyright 2010 You’re the Youth: The Future of Democracy™ 3
    • De•mo•cra•cy A form of government to where power is vested in 1 exercised directly by the people or by their representative. © Copyright 2010 You’re the Youth: The Future of Democracy™ 4
    • Who is “The Youth”? © Copyright 2010 You’re the Youth: The Future of Democracy™ 5
    • The largest 1 most diverse demographic in the United States. © Copyright 2010 You’re the Youth: The Future of Democracy™ 6
    • The largest 1 most diverse demographic in the United States. 18-29 © Copyright 2010 You’re the Youth: The Future of Democracy™ 7
    • The largest 1 most diverse demographic in the United States. 18-29 44 Million © Copyright 2010 You’re the Youth: The Future of Democracy™ 8
    • The largest 1 most diverse demographic in the United States. 18-29 21% of the Electorate 44 Million © Copyright 2010 You’re the Youth: The Future of Democracy™ 9
    • Multi-taskers, © Copyright 2010 You’re the Youth: The Future of Democracy™ 10
    • Multi-taskers, digital natives © Copyright 2010 You’re the Youth: The Future of Democracy™ 11
    • Multi-taskers, digital natives 1 super-communicators © Copyright 2010 You’re the Youth: The Future of Democracy™ 12
    • 93% have cell phones © Copyright 2010 You’re the Youth: The Future of Democracy™ 13
    • 93% have cell phones 90% are consumers of content on the web © Copyright 2010 You’re the Youth: The Future of Democracy™ 14
    • 93% have cell phones 90% are consumers of content on the web 88% are online regularly © Copyright 2010 You’re the Youth: The Future of Democracy™ 15
    • 93% have cell phones 90% are consumers of content on the web 88% are online regularly 73% participate in social media © Copyright 2010 You’re the Youth: The Future of Democracy™ 16
    • “The youth incorporate digital media into their lives at a faster rate than any other generation. All generations adopt devices and internet technologies, but the youth are Net natives.” © Copyright 2010 You’re the Youth: The Future of Democracy™ 17
    • So what’s the problem? © Copyright 2010 You’re the Youth: The Future of Democracy™ 18
    • There is a generation gap between the youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 19
    • There is a generation gap between the youth 1 politics. Civic education remains largely a textbook based experience. © Copyright 2010 You’re the Youth: The Future of Democracy™ 20
    • There is a generation gap between the youth 1 politics. Civic education remains largely a textbook based experience. Boring! © Copyright 2010 You’re the Youth: The Future of Democracy™ 21
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 22
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 23
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 24
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 25
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 26
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 27
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 28
    • Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 29
    • The youth is impressionable! © Copyright 2010 You’re the Youth: The Future of Democracy™ 30
    • The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 31
    • The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 32
    • The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 33
    • What does it all mean? © Copyright 2010 You’re the Youth: The Future of Democracy™ 34
    • This emphasizes the importance for: © Copyright 2010 You’re the Youth: The Future of Democracy™ 35
    • This emphasizes the importance for: The youth to receive factual, non-partisan information early on in their voting career. © Copyright 2010 You’re the Youth: The Future of Democracy™ 36
    • This emphasizes the importance for: The youth to receive factual, non-partisan information early on in their voting career. An organization to bridge the gap between the youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 37
    • How do we solve this problem? © Copyright 2010 You’re the Youth: The Future of Democracy™ 38
    • How do we solve this problem? Introducing: You’re the Youth: The Future of Democracy™ © Copyright 2010 You’re the Youth: The Future of Democracy™ 39
    • You’re the Youth™ aims to: © Copyright 2010 You’re the Youth: The Future of Democracy™ 40
    • You’re the Youth™ aims to: Educate, engage, 1 mobilize the youth by leveraging the potential of new media. © Copyright 2010 You’re the Youth: The Future of Democracy™ 41
    • You’re the Youth™ aims to: Educate, engage, 1 mobilize the youth by leveraging the potential of new media. Build political power for young people by providing relevant, unbiased information. © Copyright 2010 You’re the Youth: The Future of Democracy™ 42
    • and... Help bridge the generation gap between the American youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 43
    • How will we close the gap? © Copyright 2010 You’re the Youth: The Future of Democracy™ 44
    • How will we close the gap? Branding 1 Identity © Copyright 2010 You’re the Youth: The Future of Democracy™ 45
    • Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 46
    • Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 47
    • Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 48
    • Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 49
    • Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 50
    • How will we close the gap? © Copyright 2010 You’re the Youth: The Future of Democracy™ 51
    • How will we close the gap? We’ll start online. © Copyright 2010 You’re the Youth: The Future of Democracy™ 52
    • How will we close the gap? We’ll start online. Let’s check it out! © Copyright 2010 You’re the Youth: The Future of Democracy™ 53
    • What’s under the hood? © Copyright 2010 You’re the Youth: The Future of Democracy™ 54
    • What’s under the hood? Initial Planning © Copyright 2010 You’re the Youth: The Future of Democracy™ 55
    • © Copyright 2010 You’re the Youth: The Future of Democracy™ 56
    • © Copyright 2010 You’re the Youth: The Future of Democracy™ 57
    • What’s under the hood? Development © Copyright 2010 You’re the Youth: The Future of Democracy™ 58
    • 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 59
    • 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 60
    • 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 61
    • 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 62
    • Speaking of SEO... © Copyright 2010 You’re the Youth: The Future of Democracy™ 63
    • Speaking of SEO... How does the youth find us? © Copyright 2010 You’re the Youth: The Future of Democracy™ 64
    • SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 65
    • Rich Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 66
    • Titles Rich Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 67
    • Titles Rich Alt Tags Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 68
    • Titles Rich Alt Tags Content SEARCH Links ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 69
    • Titles Rich Alt Tags Content SEARCH Links ENGINE Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 70
    • Titles Rich Alt Tags Content SEARCH Links ENGINE Backlinks Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 71
    • Titles Rich Alt Tags Content Time SEARCH Links ENGINE Backlinks Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 72
    • And is it working? © Copyright 2010 You’re the Youth: The Future of Democracy™ 73
    • And is it working? Absolutely! © Copyright 2010 You’re the Youth: The Future of Democracy™ 74
    • 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 75
    • 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 76
    • 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 77
    • 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 78
    • 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 79
    • 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 80
    • 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States and these numbers are increasing daily... © Copyright 2010 You’re the Youth: The Future of Democracy™ 81
    • How do we know these statistics? © Copyright 2010 You’re the Youth: The Future of Democracy™ 82
    • How do we know these statistics? Google Analytics © Copyright 2010 You’re the Youth: The Future of Democracy™ 83
    • © Copyright 2010 You’re the Youth: The Future of Democracy™ 84
    • © Copyright 2010 You’re the Youth: The Future of Democracy™ 85
    • © Copyright 2010 You’re the Youth: The Future of Democracy™ 86
    • Future Plans © Copyright 2010 You’re the Youth: The Future of Democracy™ 87
    • Future Plans What’s next for You’re the Youth™? © Copyright 2010 You’re the Youth: The Future of Democracy™ 88
    • 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 89
    • 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 90
    • 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 91
    • 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 92
    • Quick Recap © Copyright 2010 You’re the Youth: The Future of Democracy™ 93
    • Quick Recap What we want you to walk away with © Copyright 2010 You’re the Youth: The Future of Democracy™ 94
    • Problem Not enough unbiased, reliable references online for the youth that are attractive and interactive. Solution You’re the Youth: The Future of Democracy™ www.youretheyouth.org © Copyright 2010 You’re the Youth: The Future of Democracy™ 95
    • Thank you! www.youretheyouth.org