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You’re the Youth: The Future of Democracy™
          Presented By: Allison Nold
Let’s start at the beginning.




     © Copyright 2010 You’re the Youth: The Future of Democracy™   2
Let’s start at the beginning.
     What is a Democracy?




     © Copyright 2010 You’re the Youth: The Future of Democrac...
De•mo•cra•cy
A form of government to where power is vested in 1
exercised directly by the people or by their representativ...
Who is “The Youth”?




  © Copyright 2010 You’re the Youth: The Future of Democracy™   5
The largest 1 most diverse
demographic in the United States.




       © Copyright 2010 You’re the Youth: The Future of D...
The largest 1 most diverse
demographic in the United States.

   18-29




       © Copyright 2010 You’re the Youth: The F...
The largest 1 most diverse
demographic in the United States.

   18-29

   44 Million



       © Copyright 2010 You’re th...
The largest 1 most diverse
demographic in the United States.

   18-29                                21% of the Electorat...
Multi-taskers,




   © Copyright 2010 You’re the Youth: The Future of Democracy™   10
Multi-taskers, digital natives




   © Copyright 2010 You’re the Youth: The Future of Democracy™   11
Multi-taskers, digital natives
 1 super-communicators




   © Copyright 2010 You’re the Youth: The Future of Democracy™  ...
93% have cell phones




   © Copyright 2010 You’re the Youth: The Future of Democracy™   13
93% have cell phones
90% are consumers of content on the web




   © Copyright 2010 You’re the Youth: The Future of Democ...
93% have cell phones
90% are consumers of content on the web
88% are online regularly




   © Copyright 2010 You’re the Y...
93% have cell phones
90% are consumers of content on the web
88% are online regularly
73% participate in social media


  ...
“The youth incorporate digital media into their
lives at a faster rate than any other generation.
  All generations adopt ...
So what’s the problem?




   © Copyright 2010 You’re the Youth: The Future of Democracy™   18
There is a generation gap
between the youth 1 politics.




       © Copyright 2010 You’re the Youth: The Future of Democr...
There is a generation gap
between the youth 1 politics.

   Civic education remains largely a textbook
   based experience...
There is a generation gap
between the youth 1 politics.

   Civic education remains largely a textbook
   based experience...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
Political websites that do exist are often:

   Not Interactive                                 Irrelevant
   Unattractive...
The youth is impressionable!




       © Copyright 2010 You’re the Youth: The Future of Democracy™   30
The youth is impressionable!

   Their political beliefs are:

       less defined
       lack stability




        © Cop...
The youth is impressionable!

   Their political beliefs are:

       less defined
       lack stability




        © Cop...
The youth is impressionable!

   Their political beliefs are:

       less defined
       lack stability




        © Cop...
What does it all mean?




   © Copyright 2010 You’re the Youth: The Future of Democracy™   34
This emphasizes the importance for:




       © Copyright 2010 You’re the Youth: The Future of Democracy™   35
This emphasizes the importance for:

   The youth to receive factual, non-partisan
   information early on in their voting...
This emphasizes the importance for:

   The youth to receive factual, non-partisan
   information early on in their voting...
How do we solve this problem?




      © Copyright 2010 You’re the Youth: The Future of Democracy™   38
How do we solve this problem?
                      Introducing:
  You’re the Youth: The Future of Democracy™




        ...
You’re the Youth™ aims to:




       © Copyright 2010 You’re the Youth: The Future of Democracy™   40
You’re the Youth™ aims to:

   Educate, engage, 1 mobilize the youth
   by leveraging the potential of new media.




    ...
You’re the Youth™ aims to:

   Educate, engage, 1 mobilize the youth
   by leveraging the potential of new media.

   Buil...
and...

   Help bridge the generation gap
   between the American youth 1 politics.




         © Copyright 2010 You’re t...
How will we close the gap?




    © Copyright 2010 You’re the Youth: The Future of Democracy™   44
How will we close the gap?
       Branding 1 Identity




    © Copyright 2010 You’re the Youth: The Future of Democracy™ ...
Brand Name                                      Color Palette
Brand Tagline                                   Typography

...
Brand Name                                      Color Palette
Brand Tagline                                   Typography

...
Brand Name                                      Color Palette
Brand Tagline                                   Typography

...
Brand Name                                      Color Palette
Brand Tagline                                   Typography

...
Brand Name                                      Color Palette
Brand Tagline                                   Typography

...
How will we close the gap?




    © Copyright 2010 You’re the Youth: The Future of Democracy™   51
How will we close the gap?
          We’ll start online.




    © Copyright 2010 You’re the Youth: The Future of Democrac...
How will we close the gap?
          We’ll start online.
                Let’s check it out!




    © Copyright 2010 You’...
What’s under the hood?




   © Copyright 2010 You’re the Youth: The Future of Democracy™   54
What’s under the hood?
            Initial Planning




   © Copyright 2010 You’re the Youth: The Future of Democracy™   55
© Copyright 2010 You’re the Youth: The Future of Democracy™   56
© Copyright 2010 You’re the Youth: The Future of Democracy™   57
What’s under the hood?
               Development




   © Copyright 2010 You’re the Youth: The Future of Democracy™   58
1.   HTML 1 CSS
2. PHP
3. Javascript
4. SEO




         © Copyright 2010 You’re the Youth: The Future of Democracy™   59
1.   HTML 1 CSS
2. PHP
3. Javascript
4. SEO




         © Copyright 2010 You’re the Youth: The Future of Democracy™   60
1.   HTML 1 CSS
2. PHP
3. Javascript
4. SEO




         © Copyright 2010 You’re the Youth: The Future of Democracy™   61
1.   HTML 1 CSS
2. PHP
3. Javascript
4. SEO




         © Copyright 2010 You’re the Youth: The Future of Democracy™   62
Speaking of SEO...




© Copyright 2010 You’re the Youth: The Future of Democracy™   63
Speaking of SEO...
How does the youth find us?




  © Copyright 2010 You’re the Youth: The Future of Democracy™   64
SEARCH
                       ENGINE




© Copyright 2010 You’re the Youth: The Future of Democracy™   65
Rich
       Content




                       SEARCH
                       ENGINE




© Copyright 2010 You’re the Youth:...
Titles


        Rich
       Content




                       SEARCH
                       ENGINE




© Copyright 2010 ...
Titles


        Rich
                                          Alt Tags
       Content




                       SEARCH
...
Titles


        Rich
                                          Alt Tags
       Content




                       SEARCH ...
Titles


        Rich
                                          Alt Tags
       Content




                       SEARCH ...
Titles


        Rich
                                          Alt Tags
       Content




                       SEARCH ...
Titles


         Rich
                                           Alt Tags
        Content




Time
                      ...
And is it working?




© Copyright 2010 You’re the Youth: The Future of Democracy™   73
And is it working?
              Absolutely!




© Copyright 2010 You’re the Youth: The Future of Democracy™   74
5,462 Pageviews                                49.32% Return
3:51 Avg Time                                 110 Countries
3...
5,462 Pageviews                                49.32% Return
3:51 Avg Time                                 110 Countries
3...
5,462 Pageviews                                49.32% Return
3:51 Avg Time                                 110 Countries
3...
5,462 Pageviews                                49.32% Return
3:51 Avg Time                                 110 Countries
3...
5,462 Pageviews                                49.32% Return
3:51 Avg Time                                 110 Countries
3...
5,462 Pageviews                                49.32% Return
3:51 Avg Time                                 110 Countries
3...
5,462 Pageviews                                49.32% Return
    3:51 Avg Time                                 110 Countri...
How do we know these statistics?




        © Copyright 2010 You’re the Youth: The Future of Democracy™   82
How do we know these statistics?
               Google Analytics




        © Copyright 2010 You’re the Youth: The Future...
© Copyright 2010 You’re the Youth: The Future of Democracy™   84
© Copyright 2010 You’re the Youth: The Future of Democracy™   85
© Copyright 2010 You’re the Youth: The Future of Democracy™   86
Future Plans




© Copyright 2010 You’re the Youth: The Future of Democracy™   87
Future Plans
What’s next for You’re the Youth™?




     © Copyright 2010 You’re the Youth: The Future of Democracy™   88
1.   Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce




         © Copyright 2010 You’re...
1.   Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce




         © Copyright 2010 You’re...
1.   Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce




         © Copyright 2010 You’re...
1.   Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce




         © Copyright 2010 You’re...
Quick Recap




© Copyright 2010 You’re the Youth: The Future of Democracy™   93
Quick Recap
What we want you to walk away with




      © Copyright 2010 You’re the Youth: The Future of Democracy™   94
Problem
   Not enough unbiased, reliable references online
   for the youth that are attractive and interactive.

Solution...
Thank you!
www.youretheyouth.org
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You're the Youth: The Future of Democracy

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Senior Project Application and Defense project presentation by Allison Nold.

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Transcript of "You're the Youth: The Future of Democracy"

  1. 1. You’re the Youth: The Future of Democracy™ Presented By: Allison Nold
  2. 2. Let’s start at the beginning. © Copyright 2010 You’re the Youth: The Future of Democracy™ 2
  3. 3. Let’s start at the beginning. What is a Democracy? © Copyright 2010 You’re the Youth: The Future of Democracy™ 3
  4. 4. De•mo•cra•cy A form of government to where power is vested in 1 exercised directly by the people or by their representative. © Copyright 2010 You’re the Youth: The Future of Democracy™ 4
  5. 5. Who is “The Youth”? © Copyright 2010 You’re the Youth: The Future of Democracy™ 5
  6. 6. The largest 1 most diverse demographic in the United States. © Copyright 2010 You’re the Youth: The Future of Democracy™ 6
  7. 7. The largest 1 most diverse demographic in the United States. 18-29 © Copyright 2010 You’re the Youth: The Future of Democracy™ 7
  8. 8. The largest 1 most diverse demographic in the United States. 18-29 44 Million © Copyright 2010 You’re the Youth: The Future of Democracy™ 8
  9. 9. The largest 1 most diverse demographic in the United States. 18-29 21% of the Electorate 44 Million © Copyright 2010 You’re the Youth: The Future of Democracy™ 9
  10. 10. Multi-taskers, © Copyright 2010 You’re the Youth: The Future of Democracy™ 10
  11. 11. Multi-taskers, digital natives © Copyright 2010 You’re the Youth: The Future of Democracy™ 11
  12. 12. Multi-taskers, digital natives 1 super-communicators © Copyright 2010 You’re the Youth: The Future of Democracy™ 12
  13. 13. 93% have cell phones © Copyright 2010 You’re the Youth: The Future of Democracy™ 13
  14. 14. 93% have cell phones 90% are consumers of content on the web © Copyright 2010 You’re the Youth: The Future of Democracy™ 14
  15. 15. 93% have cell phones 90% are consumers of content on the web 88% are online regularly © Copyright 2010 You’re the Youth: The Future of Democracy™ 15
  16. 16. 93% have cell phones 90% are consumers of content on the web 88% are online regularly 73% participate in social media © Copyright 2010 You’re the Youth: The Future of Democracy™ 16
  17. 17. “The youth incorporate digital media into their lives at a faster rate than any other generation. All generations adopt devices and internet technologies, but the youth are Net natives.” © Copyright 2010 You’re the Youth: The Future of Democracy™ 17
  18. 18. So what’s the problem? © Copyright 2010 You’re the Youth: The Future of Democracy™ 18
  19. 19. There is a generation gap between the youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 19
  20. 20. There is a generation gap between the youth 1 politics. Civic education remains largely a textbook based experience. © Copyright 2010 You’re the Youth: The Future of Democracy™ 20
  21. 21. There is a generation gap between the youth 1 politics. Civic education remains largely a textbook based experience. Boring! © Copyright 2010 You’re the Youth: The Future of Democracy™ 21
  22. 22. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 22
  23. 23. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 23
  24. 24. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 24
  25. 25. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 25
  26. 26. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 26
  27. 27. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 27
  28. 28. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 28
  29. 29. Political websites that do exist are often: Not Interactive Irrelevant Unattractive Unreliable Content Heavy Biased Inaccessible © Copyright 2010 You’re the Youth: The Future of Democracy™ 29
  30. 30. The youth is impressionable! © Copyright 2010 You’re the Youth: The Future of Democracy™ 30
  31. 31. The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 31
  32. 32. The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 32
  33. 33. The youth is impressionable! Their political beliefs are: less defined lack stability © Copyright 2010 You’re the Youth: The Future of Democracy™ 33
  34. 34. What does it all mean? © Copyright 2010 You’re the Youth: The Future of Democracy™ 34
  35. 35. This emphasizes the importance for: © Copyright 2010 You’re the Youth: The Future of Democracy™ 35
  36. 36. This emphasizes the importance for: The youth to receive factual, non-partisan information early on in their voting career. © Copyright 2010 You’re the Youth: The Future of Democracy™ 36
  37. 37. This emphasizes the importance for: The youth to receive factual, non-partisan information early on in their voting career. An organization to bridge the gap between the youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 37
  38. 38. How do we solve this problem? © Copyright 2010 You’re the Youth: The Future of Democracy™ 38
  39. 39. How do we solve this problem? Introducing: You’re the Youth: The Future of Democracy™ © Copyright 2010 You’re the Youth: The Future of Democracy™ 39
  40. 40. You’re the Youth™ aims to: © Copyright 2010 You’re the Youth: The Future of Democracy™ 40
  41. 41. You’re the Youth™ aims to: Educate, engage, 1 mobilize the youth by leveraging the potential of new media. © Copyright 2010 You’re the Youth: The Future of Democracy™ 41
  42. 42. You’re the Youth™ aims to: Educate, engage, 1 mobilize the youth by leveraging the potential of new media. Build political power for young people by providing relevant, unbiased information. © Copyright 2010 You’re the Youth: The Future of Democracy™ 42
  43. 43. and... Help bridge the generation gap between the American youth 1 politics. © Copyright 2010 You’re the Youth: The Future of Democracy™ 43
  44. 44. How will we close the gap? © Copyright 2010 You’re the Youth: The Future of Democracy™ 44
  45. 45. How will we close the gap? Branding 1 Identity © Copyright 2010 You’re the Youth: The Future of Democracy™ 45
  46. 46. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 46
  47. 47. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 47
  48. 48. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 48
  49. 49. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 49
  50. 50. Brand Name Color Palette Brand Tagline Typography © Copyright 2010 You’re the Youth: The Future of Democracy™ 50
  51. 51. How will we close the gap? © Copyright 2010 You’re the Youth: The Future of Democracy™ 51
  52. 52. How will we close the gap? We’ll start online. © Copyright 2010 You’re the Youth: The Future of Democracy™ 52
  53. 53. How will we close the gap? We’ll start online. Let’s check it out! © Copyright 2010 You’re the Youth: The Future of Democracy™ 53
  54. 54. What’s under the hood? © Copyright 2010 You’re the Youth: The Future of Democracy™ 54
  55. 55. What’s under the hood? Initial Planning © Copyright 2010 You’re the Youth: The Future of Democracy™ 55
  56. 56. © Copyright 2010 You’re the Youth: The Future of Democracy™ 56
  57. 57. © Copyright 2010 You’re the Youth: The Future of Democracy™ 57
  58. 58. What’s under the hood? Development © Copyright 2010 You’re the Youth: The Future of Democracy™ 58
  59. 59. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 59
  60. 60. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 60
  61. 61. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 61
  62. 62. 1. HTML 1 CSS 2. PHP 3. Javascript 4. SEO © Copyright 2010 You’re the Youth: The Future of Democracy™ 62
  63. 63. Speaking of SEO... © Copyright 2010 You’re the Youth: The Future of Democracy™ 63
  64. 64. Speaking of SEO... How does the youth find us? © Copyright 2010 You’re the Youth: The Future of Democracy™ 64
  65. 65. SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 65
  66. 66. Rich Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 66
  67. 67. Titles Rich Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 67
  68. 68. Titles Rich Alt Tags Content SEARCH ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 68
  69. 69. Titles Rich Alt Tags Content SEARCH Links ENGINE © Copyright 2010 You’re the Youth: The Future of Democracy™ 69
  70. 70. Titles Rich Alt Tags Content SEARCH Links ENGINE Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 70
  71. 71. Titles Rich Alt Tags Content SEARCH Links ENGINE Backlinks Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 71
  72. 72. Titles Rich Alt Tags Content Time SEARCH Links ENGINE Backlinks Web Text © Copyright 2010 You’re the Youth: The Future of Democracy™ 72
  73. 73. And is it working? © Copyright 2010 You’re the Youth: The Future of Democracy™ 73
  74. 74. And is it working? Absolutely! © Copyright 2010 You’re the Youth: The Future of Democracy™ 74
  75. 75. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 75
  76. 76. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 76
  77. 77. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 77
  78. 78. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 78
  79. 79. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 79
  80. 80. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States © Copyright 2010 You’re the Youth: The Future of Democracy™ 80
  81. 81. 5,462 Pageviews 49.32% Return 3:51 Avg Time 110 Countries 38.51% Bounce Rate 44 U.S. States and these numbers are increasing daily... © Copyright 2010 You’re the Youth: The Future of Democracy™ 81
  82. 82. How do we know these statistics? © Copyright 2010 You’re the Youth: The Future of Democracy™ 82
  83. 83. How do we know these statistics? Google Analytics © Copyright 2010 You’re the Youth: The Future of Democracy™ 83
  84. 84. © Copyright 2010 You’re the Youth: The Future of Democracy™ 84
  85. 85. © Copyright 2010 You’re the Youth: The Future of Democracy™ 85
  86. 86. © Copyright 2010 You’re the Youth: The Future of Democracy™ 86
  87. 87. Future Plans © Copyright 2010 You’re the Youth: The Future of Democracy™ 87
  88. 88. Future Plans What’s next for You’re the Youth™? © Copyright 2010 You’re the Youth: The Future of Democracy™ 88
  89. 89. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 89
  90. 90. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 90
  91. 91. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 91
  92. 92. 1. Endorsements 1 Sponsorships 2. Offline Marketing 3. Mobile Website 4. E-Commerce © Copyright 2010 You’re the Youth: The Future of Democracy™ 92
  93. 93. Quick Recap © Copyright 2010 You’re the Youth: The Future of Democracy™ 93
  94. 94. Quick Recap What we want you to walk away with © Copyright 2010 You’re the Youth: The Future of Democracy™ 94
  95. 95. Problem Not enough unbiased, reliable references online for the youth that are attractive and interactive. Solution You’re the Youth: The Future of Democracy™ www.youretheyouth.org © Copyright 2010 You’re the Youth: The Future of Democracy™ 95
  96. 96. Thank you! www.youretheyouth.org
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