Microformats : Suddenly Crucial for Every Food Blogger Allison Day
<ul><li>Recipe View </li></ul>Google
(Real food bloggers, not paid actors)
 
Where are our recipes?
 
___
 
Humans can  understand  better than computers. (For now…) Recap :
<ul><li>microformats </li></ul>
<ul><li>microformats </li></ul><ul><li>RDFa </li></ul>
<ul><li>microformats </li></ul><ul><li>RDFa </li></ul><ul><li>microdata </li></ul>
<ul><li>microformats </li></ul><ul><li>RDFa </li></ul><ul><li>microdata </li></ul><ul><li>schema.org </li></ul>
?
<ul><li>Microformats </li></ul>
<ul><li>Microformats </li></ul>Classy
RDFa
<ul><li>Resource Description </li></ul><ul><li>Framework </li></ul><ul><li>- in -  </li></ul><ul><li>attributes </li></ul>...
<ul><li>(That won't be on the test.) </li></ul>
RDFa
<ul><li>It’s kind of a big deal. </li></ul>RDFa
Microdata
<ul><li>Meh. </li></ul>Microdata
<ul><li>schema.org </li></ul>
<ul><li>schema.org </li></ul>Yay, collaboration!
microformats schema.org Recap :
<ul><li>How to win the heart </li></ul><ul><li>of any man </li></ul>Title
Title
Title Bacon and Beer Cupcakes
Pick two:
<ul><li>photo </li></ul>Pick two:
<ul><li>photo </li></ul><ul><li>{prep time, cook time, total time, instructions} </li></ul>Pick two:
<ul><li>photo </li></ul><ul><li>{prep time, cook time, total time, instructions} </li></ul><ul><li>calories </li></ul>Pick...
<ul><li>photo </li></ul><ul><li>{prep time, cook time, total time, instructions} </li></ul><ul><li>calories </li></ul><ul>...
<ul><li>recipe type </li></ul><ul><li>publish date </li></ul><ul><li>summary </li></ul><ul><li>other nutrition </li></ul><...
Title Recap : Two of: photo {prep time, cook time,  total time, instructions} calories review
 
microformat
schema.org
microformat
schema.org
microformat
schema.org
microformat
schema.org
microformat
microformat
microformat
schema.org
schema.org
microformat
schema.org
 
WordPress Plugins
<ul><li>hRecipe </li></ul>WordPress Plugins
<ul><li>hRecipe </li></ul><ul><li>RecipeSEO </li></ul>WordPress Plugins
<ul><li>hRecipe </li></ul><ul><li>RecipeSEO </li></ul><ul><li>Easy Recipe </li></ul>WordPress Plugins
<ul><li>hRecipe </li></ul><ul><li>RecipeSEO </li></ul><ul><li>Easy Recipe </li></ul><ul><li>ZipList </li></ul>WordPress Pl...
Web Apps
<ul><li>RecipeSEO.com </li></ul>Web Apps
<ul><li>RecipeSEO.com </li></ul><ul><li>TheRecipeWiz.com </li></ul>Web Apps
Computers are smart. Humans are perceptive. Recap :
Use microformats or schema.org Recap :
It doesn’t have to be difficult. Just use a plugin. Recap :
<ul><li>Allison Day </li></ul><ul><li>@sushiday </li></ul><ul><li>codeswan.com </li></ul>
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Microformats, RDFa, and schema.org for Food Bloggers - BlogWorld Expo LA

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  • February 24, 2011. Google introduces a new product: something they call “Recipe View”.
  • As food bloggers, we were all terribly excited. Recipes are what we do. We don&apos;t just cook dinner... we spend hours perfecting a dish, make our families wait an extra ten minutes so we can get the perfect photos while the food is still fresh, and then spend even more time processing photos and writing blog posts to make our readers salivate. A search, just for recipes? It&apos;s like it was made for us. So of course, right away we loaded Google in our browser, clicked on the Recipe View... and immediately Googled ourselves. You know you all did. Whether it was one of our most popular posts, or just a term we knew we ranked highly in, we typed it into the search box, and...
  • ... we were nowhere to be found. For me, it was &apos;sushi&apos;. I have a sushi blog, with about 200 sushi recipes. So you&apos;d think... I should totally dominate the sushi search, right? Well, I wasn&apos;t on the first page... but, you know, I can deal with that. It&apos;s only Recipe View&apos;s first day public, maybe they&apos;re still working out the kinks. Second page... still nothing. Third page... nuh uh. Fourth, fifth... there were a total of eight pages of search results. That&apos;s less than 80 results. I definitely have more than 80 sushi recipes. And not a single result was one of mine. Instead, you see results from sites such as AllRecipes, Food Network... even a candy &amp;quot;sushi&amp;quot; recipe from about.com. And it wasn&apos;t just me. We all searched, expecting to see our websites, our fellow food bloggers&apos; websites... but all that came up were the big aggregate recipe sites.
  • Microformats, RDFa, and schema.org for Food Bloggers - BlogWorld Expo LA

    1. 1. Microformats : Suddenly Crucial for Every Food Blogger Allison Day
    2. 2. <ul><li>Recipe View </li></ul>Google
    3. 3. (Real food bloggers, not paid actors)
    4. 5. Where are our recipes?
    5. 7. ___
    6. 9. Humans can understand better than computers. (For now…) Recap :
    7. 10. <ul><li>microformats </li></ul>
    8. 11. <ul><li>microformats </li></ul><ul><li>RDFa </li></ul>
    9. 12. <ul><li>microformats </li></ul><ul><li>RDFa </li></ul><ul><li>microdata </li></ul>
    10. 13. <ul><li>microformats </li></ul><ul><li>RDFa </li></ul><ul><li>microdata </li></ul><ul><li>schema.org </li></ul>
    11. 14. ?
    12. 15. <ul><li>Microformats </li></ul>
    13. 16. <ul><li>Microformats </li></ul>Classy
    14. 17. RDFa
    15. 18. <ul><li>Resource Description </li></ul><ul><li>Framework </li></ul><ul><li>- in - </li></ul><ul><li>attributes </li></ul>RDFa
    16. 19. <ul><li>(That won't be on the test.) </li></ul>
    17. 20. RDFa
    18. 21. <ul><li>It’s kind of a big deal. </li></ul>RDFa
    19. 22. Microdata
    20. 23. <ul><li>Meh. </li></ul>Microdata
    21. 24. <ul><li>schema.org </li></ul>
    22. 25. <ul><li>schema.org </li></ul>Yay, collaboration!
    23. 26. microformats schema.org Recap :
    24. 27. <ul><li>How to win the heart </li></ul><ul><li>of any man </li></ul>Title
    25. 28. Title
    26. 29. Title Bacon and Beer Cupcakes
    27. 30. Pick two:
    28. 31. <ul><li>photo </li></ul>Pick two:
    29. 32. <ul><li>photo </li></ul><ul><li>{prep time, cook time, total time, instructions} </li></ul>Pick two:
    30. 33. <ul><li>photo </li></ul><ul><li>{prep time, cook time, total time, instructions} </li></ul><ul><li>calories </li></ul>Pick two:
    31. 34. <ul><li>photo </li></ul><ul><li>{prep time, cook time, total time, instructions} </li></ul><ul><li>calories </li></ul><ul><li>review </li></ul>Pick two:
    32. 35. <ul><li>recipe type </li></ul><ul><li>publish date </li></ul><ul><li>summary </li></ul><ul><li>other nutrition </li></ul><ul><li>ingredients </li></ul><ul><li>yield </li></ul><ul><li>author </li></ul>
    33. 36. Title Recap : Two of: photo {prep time, cook time, total time, instructions} calories review
    34. 38. microformat
    35. 39. schema.org
    36. 40. microformat
    37. 41. schema.org
    38. 42. microformat
    39. 43. schema.org
    40. 44. microformat
    41. 45. schema.org
    42. 46. microformat
    43. 47. microformat
    44. 48. microformat
    45. 49. schema.org
    46. 50. schema.org
    47. 51. microformat
    48. 52. schema.org
    49. 54. WordPress Plugins
    50. 55. <ul><li>hRecipe </li></ul>WordPress Plugins
    51. 56. <ul><li>hRecipe </li></ul><ul><li>RecipeSEO </li></ul>WordPress Plugins
    52. 57. <ul><li>hRecipe </li></ul><ul><li>RecipeSEO </li></ul><ul><li>Easy Recipe </li></ul>WordPress Plugins
    53. 58. <ul><li>hRecipe </li></ul><ul><li>RecipeSEO </li></ul><ul><li>Easy Recipe </li></ul><ul><li>ZipList </li></ul>WordPress Plugins
    54. 59. Web Apps
    55. 60. <ul><li>RecipeSEO.com </li></ul>Web Apps
    56. 61. <ul><li>RecipeSEO.com </li></ul><ul><li>TheRecipeWiz.com </li></ul>Web Apps
    57. 62. Computers are smart. Humans are perceptive. Recap :
    58. 63. Use microformats or schema.org Recap :
    59. 64. It doesn’t have to be difficult. Just use a plugin. Recap :
    60. 65. <ul><li>Allison Day </li></ul><ul><li>@sushiday </li></ul><ul><li>codeswan.com </li></ul>

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