Choosing Your Web “Theme” or Design <ul><li>What This Demo Covers:   </li></ul><ul><li>How the design process works: What ...
Web Development Overview Strong content  (text) Great images  (photos or images you have permission to use) SEO  (search e...
<ul><li>ELEMENTS OF A PROFESSIONAL WEBSITE </li></ul>What Our Web Package Provides
What Our Web Package Provides <ul><li>FIVE PAGES OF CONTENT </li></ul><ul><li>We build 5 pages of the content you supply u...
What Our Web Package Provides CHOICE OF 1,000 DESIGN “THEMES” Once you select your design (called a ‘theme’) we’ll secure ...
What Our Web Package Provides ADD IMAGES TO YOUR ‘THEME’ Once you collect or purchase the images you want, we’ll add those...
What Our Web Package Provides <ul><li>SEARCH ENGINE OPTIMIZATION </li></ul><ul><li>(SEO) </li></ul><ul><li>We will add SEO...
What Our Web Package Provides STRATEGIC   MARKETING It’s the strategic marketing that sets the value of our website packag...
What Our Web Package Provides <ul><li>SPECIAL FEATURES </li></ul><ul><li>Once we build your website, we will add 3-5 speci...
What Our Web Package Provides TUTORIAL You’ll receive a 1.5 hour online tutorial so you can make changes to your site your...
<ul><li>DESIGN OVERVIEW </li></ul>Choosing Your Web “Theme” or Design
Design Elements: Intro WORDPRESS The technical platform we use to build your website is called ‘Wordpress’.  It affords yo...
Design Elements: Intro THEMES Wordpress uses design ‘templates’ called ‘themes’. You have over  1,000 themes to choose fro...
<ul><li>DESIGN ELEMENTS </li></ul>Choosing Your Web “Theme” or Design
Design Elements: Themes THEMES:  A ‘theme’ is comprised of the header plus navigation, page layout, sidebars and widgets. ...
Design Elements: Page Layout The  page layout   consists of the header, background (in some themes, not all), navigation, ...
Design Elements: Headers A Header  is the top banner or heading in a  ‘theme’. In this example it shows the website’s name...
Header Image:  You can choose any image to use inside this header on many themes. (note: you must have permission to use t...
Header Image:  Here’s another example of a header for a different theme. This is a Header Design Elements: Headers
Design Elements: Headers Header Image:   Here’s another example of a header image from a custom design that was already bu...
Design Elements: Navigation Menu Navigation Menus   can function as drop down menus (a few themes allow this) or just link...
Design Elements: Navigation Menu Here’s a sample   Navigation Menu   showing a drop down menu: Dropdown   Navigation Menu
Design Elements: Sidebar Here are sample  Sidebar Menus ,  which can contain various pieces of information from categories...
Design Elements: Widgets Widgets   are pieces of programming code that we can add to your site to make it function better ...
Design Elements: Widgets Widgets  are chosen to back up the files on your site, to protect you with spam filters, to promo...
Tutorial After your site is built, we’ll provide you a 1.5 hr. online  tutorial. You’ll learn to   make updates, add image...
Tutorial If you need additional help with  marketing, tutorial, customizing or editing services, they may be requested. Th...
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Design selection demo.2

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Web design with Marketing Consulting. Describes what you get with our web development package.

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  • So what is a blog? And why would you want to start one? We’ll cover the many reasons today. But primarily, a blog can help you build business. Let’s take a look at how that works: First, Define Blog = Web log Like a series of emails to build relationships, your outreach for marketing. If you have more outreach, you’ll find more people who are interested in what you offer, and ultimately convert them to clients or customers. What We’ll Cover how to build one, promote it, what to write and how people make money from blogging. Let’s take a look at a blog – NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
  • Design selection demo.2

    1. 1. Choosing Your Web “Theme” or Design <ul><li>What This Demo Covers: </li></ul><ul><li>How the design process works: What our package provides </li></ul><ul><li>Elements of the design </li></ul><ul><li>Your design options </li></ul><ul><li>Tutorial </li></ul>
    2. 2. Web Development Overview Strong content (text) Great images (photos or images you have permission to use) SEO (search engine optimization) capabilities so you can be found by Google or other search engines ( and customers) ! Great graphic design Strategic marketing Elements of a Professional Website
    3. 3. <ul><li>ELEMENTS OF A PROFESSIONAL WEBSITE </li></ul>What Our Web Package Provides
    4. 4. What Our Web Package Provides <ul><li>FIVE PAGES OF CONTENT </li></ul><ul><li>We build 5 pages of the content you supply us, such as: </li></ul><ul><ul><li>Home page </li></ul></ul><ul><ul><li>About page </li></ul></ul><ul><ul><li>Services or Products page </li></ul></ul><ul><ul><li>Blog page </li></ul></ul><ul><ul><li>Contact page </li></ul></ul>Elements of a Professional Website
    5. 5. What Our Web Package Provides CHOICE OF 1,000 DESIGN “THEMES” Once you select your design (called a ‘theme’) we’ll secure your domain name. Then we’ll install and configure your design ‘theme’ onto your domain (i.e.; www.YourSite.com) so your design is in place. (a few great graphic design theme examples are shown in following slides) Elements of a Professional Website
    6. 6. What Our Web Package Provides ADD IMAGES TO YOUR ‘THEME’ Once you collect or purchase the images you want, we’ll add those along with your text to build each of your pages. [NOTE: Intellectual property law for websites requires you use images you have permission for.] We’ll provide resources where you can purchase these licensed images to use on your website and offer some marketing guidance on choosing images. Elements of a Professional Website
    7. 7. What Our Web Package Provides <ul><li>SEARCH ENGINE OPTIMIZATION </li></ul><ul><li>(SEO) </li></ul><ul><li>We will add SEO capabilities to enable Google or other search engines ( and your customers!!) to find and rank your website. </li></ul><ul><li>For a thorough understanding of SEO, take a look at our video: </li></ul><ul><ul><ul><li>http:// www.allisonbliss.com/seowebinar.htm </li></ul></ul></ul>Elements of a Professional Website
    8. 8. What Our Web Package Provides STRATEGIC MARKETING It’s the strategic marketing that sets the value of our website package apart. You’ll get guidance on decisions that affect your marketing – not just how to make a cute design or flashy site! Elements of a Professional Website
    9. 9. What Our Web Package Provides <ul><li>SPECIAL FEATURES </li></ul><ul><li>Once we build your website, we will add 3-5 specific features custom-selected for your unique business. Typical features include: </li></ul><ul><ul><li>spam filter </li></ul></ul><ul><ul><li>backup protection </li></ul></ul><ul><ul><li>search buttons </li></ul></ul><ul><ul><li>subscription signups </li></ul></ul><ul><ul><li>video or audio addition capabilities </li></ul></ul><ul><ul><li>social media links </li></ul></ul><ul><ul><li>or tools to more easily manage your changes or updates </li></ul></ul>Elements of a Professional Website
    10. 10. What Our Web Package Provides TUTORIAL You’ll receive a 1.5 hour online tutorial so you can make changes to your site yourself without paying a programmer. (this saves you on averages $2000-$5000 annually). If you wish additional training for more advanced programming later, that is billed hourly and can be scheduled when you need it. Elements of a Professional Website
    11. 11. <ul><li>DESIGN OVERVIEW </li></ul>Choosing Your Web “Theme” or Design
    12. 12. Design Elements: Intro WORDPRESS The technical platform we use to build your website is called ‘Wordpress’. It affords you a huge range of designs , called “themes” in Wordpress so that you have many variations of style and design to choose from. This way, you’ll avoid custom design prices that add $5000-$10,000 on average, for a website. Wordpress also saves you programming cost because many elements of your site are ‘built in’.
    13. 13. Design Elements: Intro THEMES Wordpress uses design ‘templates’ called ‘themes’. You have over 1,000 themes to choose from so you can find a design ‘theme’ that works for you.
    14. 14. <ul><li>DESIGN ELEMENTS </li></ul>Choosing Your Web “Theme” or Design
    15. 15. Design Elements: Themes THEMES: A ‘theme’ is comprised of the header plus navigation, page layout, sidebars and widgets. Don’t like the 1,000 designs? We’ll just drop in your own image! The images and colors can be changed on almost all of them.
    16. 16. Design Elements: Page Layout The page layout consists of the header, background (in some themes, not all), navigation, sidebar, body text & images. You can change color, images and layouts in many of these ‘themes’ without customization. Navigation Menu header background Body text Body image Sidebar
    17. 17. Design Elements: Headers A Header is the top banner or heading in a ‘theme’. In this example it shows the website’s name over a black and green gradient background. This is the Header
    18. 18. Header Image: You can choose any image to use inside this header on many themes. (note: you must have permission to use the photos & they must fit our tech specs). Or you can choose sections of this header to fill the entire background of the header space. Header Design Elements: Headers
    19. 19. Header Image: Here’s another example of a header for a different theme. This is a Header Design Elements: Headers
    20. 20. Design Elements: Headers Header Image: Here’s another example of a header image from a custom design that was already built. If you already have custom design, it can be dropped in just like this one. Header Image
    21. 21. Design Elements: Navigation Menu Navigation Menus can function as drop down menus (a few themes allow this) or just links to pages. Here’s a sample without a drop down menu: Navigation Menu
    22. 22. Design Elements: Navigation Menu Here’s a sample Navigation Menu showing a drop down menu: Dropdown Navigation Menu
    23. 23. Design Elements: Sidebar Here are sample Sidebar Menus , which can contain various pieces of information from categories to calendars or search bars. We’ll choose which items to place in your sidebar once your content is ready. Sidebar Menus
    24. 24. Design Elements: Widgets Widgets are pieces of programming code that we can add to your site to make it function better or to add features. We’ll review those choices with you once the site is built and we have recommendations for you. Social media Widget example
    25. 25. Design Elements: Widgets Widgets are chosen to back up the files on your site, to protect you with spam filters, to promote your site on social media or other needs that we’ll advise you, once the site is built.
    26. 26. Tutorial After your site is built, we’ll provide you a 1.5 hr. online tutorial. You’ll learn to make updates, add images, make text changes and other essential management of your website.
    27. 27. Tutorial If you need additional help with marketing, tutorial, customizing or editing services, they may be requested. These services are billed hourly at $150. Ready to get started? Call Allison Bliss Consulting: 510-879-7600 DETAILS/PURCHASE: http:// www.allisonbliss.com/services.htm#website

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