The CIO’s Quickie Guide to Marketing Automation - An Allinio Presentation

  • 1,079 views
Uploaded on

Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), explains marketing automation in this presentation to CIOs, CTOs, and …

Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), explains marketing automation in this presentation to CIOs, CTOs, and IT Directors in lighthearted terms that will help them understand how they can help Marketing and Sales make the transformation to a Marketing Automation platform, which inevitably will take less IT resources as Marketers learn how to operate it. These new platforms are critical in helping organizations stay competitive by more efficiently gathering leads and leveraging engagement with them in an automated fashion until it is time to involve a more expensive salesperson. Like any other information platform, IT should be there to support but luckily does not have to focus too much since the automation part of Marketing Automation relieves them of time consuming things they have done in the past for Marketing and Sales.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • For best results, please download the Century Gothic font and place in your fonts folder:

    http://www.font-zone.com/download.php?fid=3078
    Are you sure you want to
    Your message goes here
  • Joseph Zuccaro (@joezuc), President of Marketing Automation professional services provider Allinio (http://www.allinio.com) (@allinio), explains marketing automation in this presentation to CIOs, CTOs, and IT Directors in lighthearted terms that will help them understand how they can help Marketing and Sales make the transformation to a Marketing Automation platform, which inevitably will take less IT resources as Marketers learn how to operate it. These new platforms are critical in helping organizations stay competitive by more efficiently gathering leads and leveraging engagement with them in an automated fashion until it is time to involve a more expensive salesperson. Like any other information platform, IT should be there to support but luckily does not have to focus too much since the automation part of Marketing Automation relieves them of time consuming things they have done in the past for Marketing and Sales.
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
1,079
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
25
Comments
2
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The CIO’s Quickie Guide to Marketing Automation ©2010 Allinio LLC – All rights reserved allinio
  • 2. You wear a lot of hats for your company ©2010 Allinio LLC – All rights reserved allinio
  • 3. You’re in charge of the computers Your co-workers expect miracles from them and other things for which you are responsible… ©2010 Allinio LLC – All rights reserved allinio
  • 4. …like the Internet connection… ©2010 Allinio LLC – All rights reserved allinio
  • 5. …which means you’re in charge of the firewall too. ©2010 Allinio LLC – All rights reserved allinio
  • 6. You’re in charge of the phone system… ©2010 Allinio LLC – All rights reserved allinio
  • 7. …and of course, the cell phones. ©2010 Allinio LLC – All rights reserved allinio
  • 8. You may even help with physical security… ©2010 Allinio LLC – All rights reserved allinio
  • 9. …and the Accounting software for Production critical operations Engineering used by Payroll your co-workers Procurement every single day. Legal ©2010 Allinio LLC – All rights reserved allinio
  • 10. …oh, we forgot to mention Marketing and Sales. You know, the guys who call you to show them how to make a spreadsheet column wider. ©2010 Allinio LLC – All rights reserved allinio
  • 11. Or the sales guy/IT poser who knows enough about computing to be dangerous, like when he downloaded a virus into your network… ©2010 Allinio LLC – All rights reserved allinio
  • 12. Sometimes it seems that they are the cause of an inordinate amount of your time spent fighting fires. ©2010 Allinio LLC – All rights reserved allinio
  • 13. And they also want the shiniest new solution because they think the grass is greener on the other side… ©2010 Allinio LLC – All rights reserved allinio
  • 14. only to find it doesn’t work so they quickly abandon it. ©2010 Allinio LLC – All rights reserved allinio
  • 15. Ah, but we jest when we imply that there is not a good relationship between IT and Marketing & Sales. ©2010 Allinio LLC – All rights reserved allinio
  • 16. Truth be told, Marketing believes that IT really does help them Source: 2010 Survey by Aprimo and Online Marketing Connect ©2010 Allinio LLC – All rights reserved allinio
  • 17. So instead of thinking that you’re their punching bag ©2010 Allinio LLC – All rights reserved allinio
  • 18. In many cases you are actually their champion for bringing them robust solutions to their challenges. ©2010 Allinio LLC – All rights reserved allinio
  • 19. There is another challenge to bring nifty web-based tools for Marketing and Sales we think IT should help champion. ©2010 Allinio LLC – All rights reserved allinio
  • 20. That challenge being: managing qualified leads for the Sales pipeline ©2010 Allinio LLC – All rights reserved allinio
  • 21. After all, leads can turn into customers and that is the lifeblood of your organization. ©2010 Allinio LLC – All rights reserved allinio
  • 22. Maintaining shrink-wrapped contact management software for sales is a waste of your time and really doesn’t address today’s marketing challenges. ©2010 Allinio LLC – All rights reserved allinio
  • 23. A new set of tools that help manage leads is called Marketing Automation. And it isn’t a Rube Goldberg contraption. ©2010 Allinio LLC – All rights reserved allinio
  • 24. Attempting to replicate all the features and functions of Marketing Automation from scratch is unlikely to be efficient or effective. ©2010 Allinio LLC – All rights reserved allinio
  • 25. From one application, Marketers can now do things that were previously disjointed and strongly depended on your IT staff to perform. allinio ©2010 Allinio LLC – All rights reserved
  • 26. One of the most important things that Marketing Automation can do is optimize how leads are gathered and nurture them until they are ready to speak a salesperson and make a buying decision. ©2010 Allinio LLC – All rights reserved allinio
  • 27. Getting a Marketing Automation platform for your firm will reduce the IT’s department’s time spent on low value, repetitive tasks… ©2010 Allinio LLC – All rights reserved allinio
  • 28. Like: Constantly updating marketing web pages… ©2010 Allinio LLC – All rights reserved allinio
  • 29. …building changing marketing reporting requirements… ©2010 Allinio LLC – All rights reserved allinio
  • 30. …providing data queries… ©2010 Allinio LLC – All rights reserved allinio
  • 31. …or supporting mass e-mail capabilities. ©2010 Allinio LLC – All rights reserved allinio
  • 32. Your expertise in helping procure systems can help guide Marketing & Sales into acquiring the Marketing Automation platform that’s right for them ©2010 Allinio LLC – All rights reserved allinio
  • 33. by looking at the platform’s measurement capabilities… ©2010 Allinio LLC – All rights reserved allinio
  • 34. …cost… ©2010 Allinio LLC – All rights reserved allinio
  • 35. …ease of implementation… ©2010 Allinio LLC – All rights reserved allinio
  • 36. …ease of use across all constituents… ©2010 Allinio LLC – All rights reserved allinio
  • 37. ..holistic view of all campaign channels… Cute, huh? ©2010 Allinio LLC – All rights reserved allinio
  • 38. …flexibility of delivery platform… …and… ©2010 Allinio LLC – All rights reserved allinio
  • 39. …best practice content & templates. ©2010 Allinio LLC – All rights reserved allinio
  • 40. Here is how Marketers ranked the criteria we just mentioned. Source: 2010 Survey by Aprimo and Online Marketing Connect ©2010 Allinio LLC – All rights reserved allinio
  • 41. Marketing Automation will help Marketers become better Marketers and Geeks too as they need to be more technical and analytical. ©2010 Allinio LLC – All rights reserved allinio
  • 42. Won’t you lend Marketing & Sales a helping hand to get your organization to the next level? Allinio can help too. ©2010 Allinio LLC – All rights reserved allinio
  • 43. We’ll be glad to be the new punching bag for a Marketing Automation project at your firm. We’re tough and we know what we’re doing to get you through it. ©2010 Allinio LLC – All rights reserved allinio
  • 44. About Allinio Allinio is a professional services firm specializing in marketing automation consulting and implementation. We help our clients align their marketing and sales department, and leverage web-based technologies to achieve higher ROI out of their marketing and sales efforts and ultimately drive more revenue for their organization. ©2010 Allinio LLC – All rights reserved allinio
  • 45. Data Driven Revenue TM www.allinio.com Tweet this Presentation Subscribe to the Marketing Consigliere Blog Share this on LinkedIn Follow Joe Zuccaro on Twitter Share this on Facebook Follow Allinio on Twitter Share this via Email Follow the B2B Twitterer Awards on Twitter ©2010 Allinio LLC – All rights reserved allinio