Your SlideShare is downloading. ×
0
The CIO’s Quickie Guide
                             to Marketing Automation




©2010 Allinio LLC – All rights reserved
 ...
You wear a lot of hats for
                                              your company




©2010 Allinio LLC – All rights r...
You’re in charge of the computers

                                          Your co-workers
                             ...
…like the Internet
                                     connection…




©2010 Allinio LLC – All rights reserved
          ...
…which means you’re
                          in charge of the firewall too.




©2010 Allinio LLC – All rights reserved
 ...
You’re in charge
                                          of the phone system…




©2010 Allinio LLC – All rights reserve...
…and of course,
                                                the
                                           cell phones...
You may
              even help
             with physical
              security…

©2010 Allinio LLC – All rights reserve...
…and the                             Accounting
    software for                           Production
critical operations ...
…oh, we forgot to mention
                                   Marketing and Sales.

                                       ...
Or the sales guy/IT
                                          poser who knows
                                          en...
Sometimes it
      seems that
     they are the
     cause of an
       inordinate
    amount of your
       time spent
  ...
And they also want the
         shiniest new solution
       because they think the
grass is greener on the other side…


...
only to find it doesn’t work
                                so they quickly abandon it.




©2010 Allinio LLC – All right...
Ah, but we jest
    when we imply
   that there is not a
   good relationship
    between IT and
      Marketing &
       ...
Truth be told, Marketing believes
      that IT really does help them




                  Source: 2010 Survey by Aprimo ...
So instead of
     thinking that
      you’re their
    punching bag



©2010 Allinio LLC – All rights reserved
          ...
In many cases
 you are actually
 their champion
for bringing them
  robust solutions
       to their
     challenges.

©20...
There is another challenge
 to bring nifty web-based tools
     for Marketing and Sales
we think IT should help champion.
...
That challenge being:
                                          managing qualified leads
                                 ...
After all, leads can turn
          into customers
          and that is the
              lifeblood
       of your organi...
Maintaining shrink-wrapped
      contact management software
      for sales is a waste of your time
         and really d...
A new set of tools that
                         help manage leads is called
                           Marketing Automati...
Attempting to replicate
       all the features and functions of
             Marketing Automation
         from scratch i...
From one application, Marketers can
 now do things that were previously
disjointed and strongly depended on
        your I...
One of the most
                                           important things that
                                         ...
Getting a Marketing Automation
         platform for your firm will reduce
       the IT’s department’s time spent on
    ...
Like:
                                           Constantly updating
                                          marketing w...
…building changing marketing
             reporting requirements…




©2010 Allinio LLC – All rights reserved
            ...
…providing
                                             data
                                           queries…




©2010...
…or supporting
                                          mass e-mail capabilities.




©2010 Allinio LLC – All rights rese...
Your expertise in helping
    procure systems can help guide
    Marketing & Sales into acquiring
       the Marketing Aut...
by looking at the platform’s
                           measurement capabilities…




©2010 Allinio LLC – All rights reser...
…cost…




©2010 Allinio LLC – All rights reserved
                                                   allinio
…ease of implementation…




©2010 Allinio LLC – All rights reserved
                                                     ...
…ease of use
                                          across all constituents…




©2010 Allinio LLC – All rights reserve...
..holistic view of all
                                          campaign channels…




                                  ...
…flexibility of delivery platform…




                                          …and…
©2010 Allinio LLC – All rights rese...
…best practice
                                          content & templates.




©2010 Allinio LLC – All rights reserved
...
Here is how Marketers ranked
               the criteria we just mentioned.




                  Source: 2010 Survey by A...
Marketing
                                            Automation
                                              will help
 ...
Won’t you lend
                                          Marketing & Sales
                                           a he...
We’ll be glad to be
 the new punching
bag for a Marketing
Automation project
    at your firm.
 We’re tough and
  we know ...
About Allinio
 Allinio is a professional services firm
 specializing in marketing automation
 consulting and implementatio...
Data Driven Revenue               TM




                                          www.allinio.com
               Tweet th...
Upcoming SlideShare
Loading in...5
×

The CIO’s Quickie Guide to Marketing Automation - An Allinio Presentation

1,153

Published on

Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), explains marketing automation in this presentation to CIOs, CTOs, and IT Directors in lighthearted terms that will help them understand how they can help Marketing and Sales make the transformation to a Marketing Automation platform, which inevitably will take less IT resources as Marketers learn how to operate it. These new platforms are critical in helping organizations stay competitive by more efficiently gathering leads and leveraging engagement with them in an automated fashion until it is time to involve a more expensive salesperson. Like any other information platform, IT should be there to support but luckily does not have to focus too much since the automation part of Marketing Automation relieves them of time consuming things they have done in the past for Marketing and Sales.

Published in: Business, Technology
2 Comments
0 Likes
Statistics
Notes
  • For best results, please download the Century Gothic font and place in your fonts folder:

    http://www.font-zone.com/download.php?fid=3078
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Joseph Zuccaro (@joezuc), President of Marketing Automation professional services provider Allinio (http://www.allinio.com) (@allinio), explains marketing automation in this presentation to CIOs, CTOs, and IT Directors in lighthearted terms that will help them understand how they can help Marketing and Sales make the transformation to a Marketing Automation platform, which inevitably will take less IT resources as Marketers learn how to operate it. These new platforms are critical in helping organizations stay competitive by more efficiently gathering leads and leveraging engagement with them in an automated fashion until it is time to involve a more expensive salesperson. Like any other information platform, IT should be there to support but luckily does not have to focus too much since the automation part of Marketing Automation relieves them of time consuming things they have done in the past for Marketing and Sales.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,153
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
26
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The CIO’s Quickie Guide to Marketing Automation - An Allinio Presentation"

  1. 1. The CIO’s Quickie Guide to Marketing Automation ©2010 Allinio LLC – All rights reserved allinio
  2. 2. You wear a lot of hats for your company ©2010 Allinio LLC – All rights reserved allinio
  3. 3. You’re in charge of the computers Your co-workers expect miracles from them and other things for which you are responsible… ©2010 Allinio LLC – All rights reserved allinio
  4. 4. …like the Internet connection… ©2010 Allinio LLC – All rights reserved allinio
  5. 5. …which means you’re in charge of the firewall too. ©2010 Allinio LLC – All rights reserved allinio
  6. 6. You’re in charge of the phone system… ©2010 Allinio LLC – All rights reserved allinio
  7. 7. …and of course, the cell phones. ©2010 Allinio LLC – All rights reserved allinio
  8. 8. You may even help with physical security… ©2010 Allinio LLC – All rights reserved allinio
  9. 9. …and the Accounting software for Production critical operations Engineering used by Payroll your co-workers Procurement every single day. Legal ©2010 Allinio LLC – All rights reserved allinio
  10. 10. …oh, we forgot to mention Marketing and Sales. You know, the guys who call you to show them how to make a spreadsheet column wider. ©2010 Allinio LLC – All rights reserved allinio
  11. 11. Or the sales guy/IT poser who knows enough about computing to be dangerous, like when he downloaded a virus into your network… ©2010 Allinio LLC – All rights reserved allinio
  12. 12. Sometimes it seems that they are the cause of an inordinate amount of your time spent fighting fires. ©2010 Allinio LLC – All rights reserved allinio
  13. 13. And they also want the shiniest new solution because they think the grass is greener on the other side… ©2010 Allinio LLC – All rights reserved allinio
  14. 14. only to find it doesn’t work so they quickly abandon it. ©2010 Allinio LLC – All rights reserved allinio
  15. 15. Ah, but we jest when we imply that there is not a good relationship between IT and Marketing & Sales. ©2010 Allinio LLC – All rights reserved allinio
  16. 16. Truth be told, Marketing believes that IT really does help them Source: 2010 Survey by Aprimo and Online Marketing Connect ©2010 Allinio LLC – All rights reserved allinio
  17. 17. So instead of thinking that you’re their punching bag ©2010 Allinio LLC – All rights reserved allinio
  18. 18. In many cases you are actually their champion for bringing them robust solutions to their challenges. ©2010 Allinio LLC – All rights reserved allinio
  19. 19. There is another challenge to bring nifty web-based tools for Marketing and Sales we think IT should help champion. ©2010 Allinio LLC – All rights reserved allinio
  20. 20. That challenge being: managing qualified leads for the Sales pipeline ©2010 Allinio LLC – All rights reserved allinio
  21. 21. After all, leads can turn into customers and that is the lifeblood of your organization. ©2010 Allinio LLC – All rights reserved allinio
  22. 22. Maintaining shrink-wrapped contact management software for sales is a waste of your time and really doesn’t address today’s marketing challenges. ©2010 Allinio LLC – All rights reserved allinio
  23. 23. A new set of tools that help manage leads is called Marketing Automation. And it isn’t a Rube Goldberg contraption. ©2010 Allinio LLC – All rights reserved allinio
  24. 24. Attempting to replicate all the features and functions of Marketing Automation from scratch is unlikely to be efficient or effective. ©2010 Allinio LLC – All rights reserved allinio
  25. 25. From one application, Marketers can now do things that were previously disjointed and strongly depended on your IT staff to perform. allinio ©2010 Allinio LLC – All rights reserved
  26. 26. One of the most important things that Marketing Automation can do is optimize how leads are gathered and nurture them until they are ready to speak a salesperson and make a buying decision. ©2010 Allinio LLC – All rights reserved allinio
  27. 27. Getting a Marketing Automation platform for your firm will reduce the IT’s department’s time spent on low value, repetitive tasks… ©2010 Allinio LLC – All rights reserved allinio
  28. 28. Like: Constantly updating marketing web pages… ©2010 Allinio LLC – All rights reserved allinio
  29. 29. …building changing marketing reporting requirements… ©2010 Allinio LLC – All rights reserved allinio
  30. 30. …providing data queries… ©2010 Allinio LLC – All rights reserved allinio
  31. 31. …or supporting mass e-mail capabilities. ©2010 Allinio LLC – All rights reserved allinio
  32. 32. Your expertise in helping procure systems can help guide Marketing & Sales into acquiring the Marketing Automation platform that’s right for them ©2010 Allinio LLC – All rights reserved allinio
  33. 33. by looking at the platform’s measurement capabilities… ©2010 Allinio LLC – All rights reserved allinio
  34. 34. …cost… ©2010 Allinio LLC – All rights reserved allinio
  35. 35. …ease of implementation… ©2010 Allinio LLC – All rights reserved allinio
  36. 36. …ease of use across all constituents… ©2010 Allinio LLC – All rights reserved allinio
  37. 37. ..holistic view of all campaign channels… Cute, huh? ©2010 Allinio LLC – All rights reserved allinio
  38. 38. …flexibility of delivery platform… …and… ©2010 Allinio LLC – All rights reserved allinio
  39. 39. …best practice content & templates. ©2010 Allinio LLC – All rights reserved allinio
  40. 40. Here is how Marketers ranked the criteria we just mentioned. Source: 2010 Survey by Aprimo and Online Marketing Connect ©2010 Allinio LLC – All rights reserved allinio
  41. 41. Marketing Automation will help Marketers become better Marketers and Geeks too as they need to be more technical and analytical. ©2010 Allinio LLC – All rights reserved allinio
  42. 42. Won’t you lend Marketing & Sales a helping hand to get your organization to the next level? Allinio can help too. ©2010 Allinio LLC – All rights reserved allinio
  43. 43. We’ll be glad to be the new punching bag for a Marketing Automation project at your firm. We’re tough and we know what we’re doing to get you through it. ©2010 Allinio LLC – All rights reserved allinio
  44. 44. About Allinio Allinio is a professional services firm specializing in marketing automation consulting and implementation. We help our clients align their marketing and sales department, and leverage web-based technologies to achieve higher ROI out of their marketing and sales efforts and ultimately drive more revenue for their organization. ©2010 Allinio LLC – All rights reserved allinio
  45. 45. Data Driven Revenue TM www.allinio.com Tweet this Presentation Subscribe to the Marketing Consigliere Blog Share this on LinkedIn Follow Joe Zuccaro on Twitter Share this on Facebook Follow Allinio on Twitter Share this via Email Follow the B2B Twitterer Awards on Twitter ©2010 Allinio LLC – All rights reserved allinio
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×