Brilliant copy is important, but your visuals will dominate the mind. If you are hoping you can fix bad visuals with good copy on your website, you are fighting a losing battle. Understand why your visuals will ultimately control your web visitor's perception

1. Brilliant Copy Won’t Rescue Your
Visuals
Craig Andrews
512-410-4204
Craig.Andrews@allies4me.com
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2. 2
Sponsors
Diamond
In Kind
Gold
Platinum

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4. Copy is Important, But . . .
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5. Visuals Dominate
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Limit
Brilliant
Copy
Wrong Visuals

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7. Almonds, Napoleon & Zuckerberg
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8. REASON #1: AMYGDALA HIJACK
The fast brain
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9. The Fast Brain Rules
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Amygdala is 20 ms faster than Neocortex

10. REASON #2: VISUALS ARE PROCESSED FASTER
Developed by Napoleon
Used by Facebook
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60,000 X Faster

11. How to Make High Speed Decisions
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12. We Need a Better Cannon
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13. A Better Cannon to Facial Recognition
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14. A Glass Lens Does Math
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15. Test
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How Are
You Today
Run! Run Now
& Save Yourself
I Like
Unicorns
I’m Scared of
Butterflies
My Name
is Bubbles
Puppies
Are Soft
Cats Are
Fluffy
Daisies Are
Beautiful
I Love You You
Love Me
You’re in
Great Danger
Chupracabra
Ahead
A Scorpion is in
Your Shoe

16. Test
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How Are
You Today
Run! Run Now
& Save Yourself
I Like
Unicorns
I’m Scared of
Butterflies
My Name
is Bubbles
Puppies
Are Soft
Cats Are
Fluffy
Daisies Are
Beautiful
I Love You You
Love Me
You’re in
Great Danger
Chupracabra
Ahead
A Scorpion is in
Your Shoe

17. Examples From Around the World
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18. What Type of Food do They Serve?
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20. Would You Hire Them?
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21. Would You Hire Them?
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22. What is This Website About?
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24. Bias: What We Want to See
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25. We Ask Our Family
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It looks Wonderful Dear!
Everything you do is
wonderful!
I still have your drawings
from kindergarten

26. We Ask Our Friends
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Dude! It’s amazing!
You’re a genius!
Do you still have those
hockey tickets?

27. We Ask Our Coworkers
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If I criticize my
boss, my next
performance
review will SUCK!!
I can show my
value by being
needlessly
critical
I wonder why
nobody uses
flashing text on
sites. We should try
it.

28. Interview the Anonymous
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I don’t get it.
Are you a Japanese
restaurant or Mexican??

29. Do a 5-Second Test
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30. Ask 3 Simple Questions
1. What’s this page about?
2. What action are you being asked to take?
3. Does the brand appear trustworthy?
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31. Example Where Testing Saved Us
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32. New Image – Better Results
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33. Escape is Our First Reaction
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34. You Can’t Undo This
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36. 36
Sponsors
Diamond
In Kind
Gold
Platinum

37. ALLIES4ME
Craig Andrews
+1.512.410.4204
Craig.Andrews@allies4me.com
allies4me.com
8/22/2015 © 2012-2014, allies4me, All rights reserved 37