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Im260 presentation

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  • 1. ADVANTAGES OF ONLINEADVERTISINGPresented by: Allie Ganje
  • 2. INTRO Online advertising has become more and more common whether it be on your homepage or on the side your social networking pages. The Internet is used worldwide to do various things and advertising agencies have realized this and are now using the Internet to advertise for their clients. Online advertising is a great way to reach a massive amount of consumers.
  • 3. WHY I SELECTED THIS TOPIC I chose this topic because I am a Mass Communication-Advertising major and I was interested in the amount of advertisements on the web and how effective they are. How do they target their audience?
  • 4. WHY ONLINE ADVERTISING? Everyone is online these days. Online advertising is also the most effective way to achieve and build better relationships with their consumers. Provides much more information about consumer behavior than is available through traditional print- based media.
  • 5. WHY ONLINE ADVERTISING? It can be updated very quickly. Advertisers can reach a massive amount of consumers by effectively promoting their products online to their targeted audience, while saving money. They only get charged when visitors click on the ad.
  • 6. CONCLUSION Online advertising is a great way to reach a massive amount of consumers. Advertising online is easy, inexpensive, and many advertising agencies reach their intended audience.