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Mobiz: Marketing in a Mobile World
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Mobiz: Marketing in a Mobile World

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Brady Murphy from Transcontinental at Mobiz 2011 in Montreal

Brady Murphy from Transcontinental at Mobiz 2011 in Montreal

Published in: Technology, Business

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    • 1. • 1
    • 2. Start with…- Consumer, research and data- Business goals and objectives Unfortunately there is no- Review the competitive finish line! landscape- Understand the technologyWHERE ARE YOU IN YOUR MOBILE EFFORTS? • 2
    • 3. MOBILE PROVIDES: • New customers, new • The ultimate customer consumers, new revenue relationship building tool – channels – take advantage connect with your of first mover positions target on their most trusted • A constant connection – and personal device everything is interactive & • An eco angle – mobile can on-demand, increasingly save trees social & hyper-local and it’s • A brand building through marketing in real-time the associative benefits of innovation WHY WE SHOULD BE EXCITED ABOUT MOBILE • 3
    • 4. Near Field Mobile Image Optical CharacterCommunication (NFC) Recognition Recognition (OCR) 3 TECHNOLOGIES THAT WILL DISRUPT THE MOBILE MARKETING ECOSYSTEM • 4
    • 5. Implications:  Usage of current technologies such as SMS and 2D codes will change  Less frictionNFC MARKETING • 5
    • 6. Implications: Race between banks, credit card companies, carriers Security is #1 concern Hardware and POS challenges NFC PAYMENT • 6
    • 7. Implications:  More intelligent content delivery  Proximity based alerts  No more plastic…no more walletsNFC + MOBILE LOYALTY • 7
    • 8. Implications: So much more data! Everything is now interactive Perfect information can lead to margin erosion and perfect competition. THEREFORE retailers and CPGs need to explore non-price benefits MIR • 8
    • 9. Implications:  Search becomes even broader  Uses location data  Emergence of social search – led by FacebookOCR + MIR + AR • 9
    • 10. Implications: Will this spell the end to face- to-face bankingOR Is this your new ATM? OCR + MIR • 10
    • 11. Implications:  Mobile is equally a time waster as it is a time saver  Mobile is very socialMIR • 11
    • 12.  The $5 dollar test Carriers will be bow of the boat, stay in the wake Know where you lie on the consumer adoption cycleLET’S ALL BE PRAGMATIC! • 12
    • 13. 25+ MOBILE APPS 10+ YEARS (IPHONE, BLACKBERRY, AN PCI EXPERIENCE DROID) COMPLIANT 70+ STAFF PATENT PROTECTED DEDICATED TO MOBILE OPTOMIZATION MAKING THE WORLD TECHNOLOGY GO MOBILE CONNECTIVITY TO 50+ 60+ COUNTRIES AND MOBILE WEBSITES 500+ WORLDWIDE 1000+ CARRIERS SMS CAMPAIGNS AND MILLIONS OF SMS TRAFFICOUR MOBILE PRACTICE • 13
    • 14. Brady Murphy Vice-President, Mobile Transcontinental Interactive 416. 361. 3522 x379 brady.murphy@transcontinental.caTHANK YOU! • 14