Allison Fabella

SEO / Social Media Manager
The Atlanta Journal-Constitution
@alli12
Time to Boogie
Going
All the Way
with
Social Media
Social Media
Has Surpassed

PORN

as the
#1 Activity on
the
Web
Slooowww Down!

Its Better When You Take Your Time
4 Step SM Campaign
1.

Planning

3.

Setting Up

2.

4.

Tracking

Engaging
1. Planning

Direct Your Efforts Towards Your Objectives
Define Objectives
Traffic
Sourcing
Information
Branding
Tracking

Pick the Right Tools for the Job
Metrics Matchmaking
Traffic

Site Catalyst, Google Analytics, Bit.ly

Branding/Buzz
RavenTools, Trackur, Radian6, HubSpot
...
Setting Up

Get Your Plan Ready for Action
Ready, Set...
Match Tool with Objectives &
Audience
Twitter, Facebook, Buzz, Digg, ...

Establish Social Media Policy
Fan/...
Choosing a Partner
Facebook
 When SIZE
matters
 “Hard” news

Twitter
 When SPEED
matters
 “Tabloid” news

 Community
...
Get Found
Optimize Your Tweets
Engaging

Make the Right Moves with Your
Community
Be a REAL Friend

Be informative, helpful, available
Follow, Respond, ReTweet
Create Lists, Hashtags, Tweet Poll
Subsc...
Star Power
Takeaways

Build strategy & metrics per goals
Choose tools to match audience
Find your community & vice versa
Tie soci...
Thank You!

Allison Fabella
SEO / Social Media Manager
The Atlanta JournalConstitution
afabella@ajc.com
@alli12
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Social meda and news - Kicking off a successful social media program in your newsroom

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Search Engine Strategies (SES) conference April 2010 - New York

Published in: Social Media, Technology, Business
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  • Facebook partnering w/Webtrends for more robust insights
    See Lee Odden post on TopRank Blog from March
  • Also Drudge & Fark
  • Facebook has 400 million members
    10x bigger than Twitter
    4th largest if country
    Surpassed Google Reader
    ½ of Twitter use is for News (surpassing Facebook) VS. 20% of FB
    Facebook = News & Community VS. Twitter = News
    Digg = Attempt to curate and rate to regain relevance in SM
  • Social meda and news - Kicking off a successful social media program in your newsroom

    1. 1. Allison Fabella SEO / Social Media Manager The Atlanta Journal-Constitution @alli12
    2. 2. Time to Boogie Going All the Way with Social Media
    3. 3. Social Media Has Surpassed PORN as the #1 Activity on the Web
    4. 4. Slooowww Down! Its Better When You Take Your Time
    5. 5. 4 Step SM Campaign 1. Planning 3. Setting Up 2. 4. Tracking Engaging
    6. 6. 1. Planning Direct Your Efforts Towards Your Objectives
    7. 7. Define Objectives Traffic Sourcing Information Branding
    8. 8. Tracking Pick the Right Tools for the Job
    9. 9. Metrics Matchmaking Traffic Site Catalyst, Google Analytics, Bit.ly Branding/Buzz RavenTools, Trackur, Radian6, HubSpot Demographics Facebook Insights
    10. 10. Setting Up Get Your Plan Ready for Action
    11. 11. Ready, Set... Match Tool with Objectives & Audience Twitter, Facebook, Buzz, Digg, ... Establish Social Media Policy Fan/Corporate pages Get Found
    12. 12. Choosing a Partner Facebook  When SIZE matters  “Hard” news Twitter  When SPEED matters  “Tabloid” news  Community building  Info giving & getting  Fan Pages  Apps Tweetdeck, HootSuite
    13. 13. Get Found
    14. 14. Optimize Your Tweets
    15. 15. Engaging Make the Right Moves with Your Community
    16. 16. Be a REAL Friend Be informative, helpful, available Follow, Respond, ReTweet Create Lists, Hashtags, Tweet Poll Subscribe Muckrack, Twibes, MediaOnTwitter
    17. 17. Star Power
    18. 18. Takeaways Build strategy & metrics per goals Choose tools to match audience Find your community & vice versa Tie social media efforts to $$$
    19. 19. Thank You! Allison Fabella SEO / Social Media Manager The Atlanta JournalConstitution afabella@ajc.com @alli12

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