MadTech: Online Donations- The Quick

by Alnisa Allgood on Jan 31, 2011

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Online Donations: The Quick will provide a quick and painless introduction into online giving. Regardless if your organization currently accepts online donations or just wants to get started accepting online donations, this MadTech presentation will generate discussion on building your capacity to raise funds online.

You'll learn about the growth of online giving; appealing to web users and potential donors; selecting a credit card process; and even some basics strategies around donate button placement and landing pages.

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MadTech: Online Donations- The Quick — Webinar Transcript

Online Donations: The Quick What You Need to Know To Start Accepting Online Contributions MadTech

Do Something

❏ Do Something ❏ Do NothingIndecision is worse than deciding not to…

Why Online Donations Matter? Despite a fairly bad economy, online giving is still growing, up 26% year over from 2008/2009. Time, Energy, and Perseverance Work. Take Small Steps. Not Leaps.

Why Online Donations Matter? Despite a fairly bad economy, online giving is still growing, up 26% year over from 2008/2009. Online Giving is Growing Time, Energy, and Perseverance Work. Take Small Steps. Not Leaps.

Why Online Donations Matter? Despite a fairly bad economy, online giving is still growing, up 26% year over from 2008/2009. Online Giving is Growing New Donors are Online Time, Energy, and Perseverance Work. Take Small Steps. Not Leaps.

Why Online Donations Matter? Despite a fairly bad economy, online giving is still growing, up 26% year over from 2008/2009. Online Giving is Growing New Donors are Online New Advocates are Online Time, Energy, and Perseverance Work. Take Small Steps. Not Leaps.

Why Online Donations Matter? Despite a fairly bad economy, online giving is still growing, up 26% year over from 2008/2009. Online Giving is Growing New Donors are Online New Advocates are Online Gifts Are Smaller & More Frequent Time, Energy, and Perseverance Work. Take Small Steps. Not Leaps.

Why Online Donations Matter? Despite a fairly bad economy, online giving is still growing, up 26% year over from 2008/2009. Online Giving is Growing New Donors are Online New Advocates are Online Gifts Are Smaller & More Frequent Grow Your Appeals & Donations Time, Energy, and Perseverance Work. Take Small Steps. Not Leaps.

Why Online Donations Matter? Despite a fairly bad economy, online giving is still growing, up 26% year over from 2008/2009. Online Giving is Growing New Donors are Online New Advocates are Online Gifts Are Smaller & More Frequent Grow Your Appeals & Donations Measure and Learn Time, Energy, and Perseverance Work. Take Small Steps. Not Leaps.

✓ Do Something ❏ Do NothingOnline Giving is growing now. Nowis the time to get on board; learn theropes; establish your brand andidentity.If you wait until you desperately needonline donations, to replace dwindlingcontributions from other arenas,you’re too late!

Things To Know

Be Legal, Register 40 States, including Wisconsin regulate charitable fundraising by requiring registration before solicitation of contributions. Register with the Department of Regulation & Licensing Cost is ~$30Learn More: http://www.lawforchange.org/images/lfc/WisconsinFundraising.pdf

Processing Credit Cards Understanding Your Options

Metrics: The Measure of a Plan Collect Data, Minimally Set Goals Measure Goals Test Conversions Adjust, Adjust, Adjust Build Trust

Give MeMONEY

Nonproﬁt Donation ServicesNetwork For Good: http://www1.networkforgood.org/ JustGive: https://www.justgive.org/ FirstGiving: http://www.ﬁrstgiving.com/ GlobalGiving: http://www.globalgiving.org/ Causes: http://www.causes.org/

Commercial Donation Services PayPal https://www.paypal.com/ Google Checkout http://checkout.google.com/ Amazon Donationshttps://payments.amazon.com/sdui/sdui/business/asp/donations

Network for Good Emma: http://www.myemma.comGiveZooks: http://www.givezooks.com

JustGive Simplicity

CausesSocial Media/Facebook Integration

How Does It Work?1) Create an Account 2) Place a Donation Button on Your Website 3) Promote Your Efforts

Nooooo!

Don’t LeapStand, Walk… Then Run

Take StepsA Simple Donate Now Button will eventually get you to a beautiful landing page like this.

What You Can Learn?• Your website trafﬁc is too low to meet your goals; • You need to announce that donating online is now an option;• That you’re trying to collect too much data, without building trust; • That your message is muddled; That you need a better landing page; etc.

Small Steps, Turn Into a Plan

Where Am I Going?

Some Tools… Google Analytics Compete.com Quarkbase.com UserFly.com Google Webmaster

What We Bypassed… Software Solutions Democracy In Actions Salsa CivicCRM: http://civicrm.org/ SalesForce: http://www.salesforce.com/ Blackbaud: http://www.blackbaud.com/ Convio: http://www.convio.com/ eTapestry (Blackbaud Aquired) Wild Apricot

What We Bypassed… Landing Pages A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. CopyBlogger: Landing Pages UnBounce: Your Landing Page Sucks Social Media 4 Nonprofits: 10 Tips to Optimize Your Landing Page CharityWater.org (just beautiful) FormStack: Anatomy of a Landing Page

Summary

Five Things to Remember (1) Start Now. Just Do It. (2) Make Sure You’re Registered (3) Create Accounts at Selected Vendors (it can be more than one) (4) Activate Your Donation Button (5) Set Small Goals and Measure

Some Additions… Starting Tasks for You (1) Create a Landing Page (2) Reduce Text, Solidify Message (3) Learn Google Analytics: Basic (4) Learn Who Your Audience Is (5) Communicate! It’s not just about the donation, but building trust and ongoing communications

Credits by Alnisa Allgood, Coordinator, MadTech Insights from: Fundrasing 1, 2, 3; Pew Research, IdealWare,About.com, Quora, Network for Good, and UnBounce

MadTech: Online Donations- The Quick

by Alnisa Allgood on Jan 31, 2011

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MadTech: Online Donations- The Quick — Webinar Transcript