Alle n B. Goldman
Growing the bottom line with
strategic communication solutions
that drive employee success
and strengthen customer loyalty

Alle n B. Goldman
The Big Picture
• Creative, strategic and tactical thinker
• Objectives-focused
• Results-driven
• Solutions toolbox:
- Media - Events
- Meetings - Exhibits

Alle n B. Goldman
Core Capabilities
• Producer:
- B2B meetings & events
- B2B & B2C interactive exhibits
• Producer/Writer/Director:
- Video, film, print & web-based content
• Project Management
• Business Leadership

Alle n B. Goldman
Communication Strategies Skills
• Proposal development & production
• Project objectives development & execution
• Budget & Timeline development & management
• Executive speech coaching
• Sales & Marketing campaign development,
production & implementation

Alle n B. Goldman
Business Leadership Skills
• Sales & Marketing campaign development,
production & implementation
• New business development
• Account management/client services
• Personnel hiring, development & management
• Facilities management

Alle n B. Goldman
Skills Application
• Marketing & Advertising
• Experiential Marketing
• Public Relations
• Branding
• Customer Loyalty
• Corporate Communications
• Employee Motivation, Entertainment & Education
• Production (Media, Meetings, Events & Exhibits)

Alle n B. Goldman
Places I’ve Been
World’s largest corporate travel & performance improvement company
World’
Medcom ad agency Media, meetings & exhibits production

Alle n B. Goldman
Portfolio
Wyeth Protonix IV White Castle
Pharmaceutical Rx product Foodservice industry
line extension launch meeting awards event
Biotechnology
J&J Band-Aids Pfizer Kinetic Sculpture Industry Organization
Product branding with Pharma industry Keynote address to
educational content multimedia trade show 24,000 conference
distributed to 100,000 exhibit attendees
primary school children
Video clips are available upon request

Alle n B. Goldman
Growing the bottom line with
strategic communication solutions
that drive employee success
and strengthen customer loyalty
allentheg@msn.com