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Business Value Of Collaborative Technologies And Social Media

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  • 1. Business Value of Collaborative Technologies and Social Media Allen Shao
  • 2. Agenda
    • Collaborative Technologies
    • Business Value of Collaborative Technologies
    • Social Media
    • Business Values of Social Media
    • See what businesses are doing out there
    • See what JnJ is doing
  • 3. Some Facts
    • In the 90’s
    • Personal productivity was really creative and drove business growth
    • Today
    • Inter-personal productivity or collaboration is driving business growth
  • 4. Collaborative Technologies
    • Online Web2.0 Collaboration Tools
    • Real Time Collaboration Tools
    • Web Conferencing Tools
    • Virtual Team Space Tools
    • Distributed Project Management Tools
  • 5. Business Value of Collaborative Technologies
    • Allow people to make better use of the resources they have
    • Capture information from everyone in the company and other relevant parties outside of the company
    • Process the information faster, which gives you business agility
  • 6. Essence of Collaborative Technologies
    • Getting richer and better answers to the questions
    • And getting them faster
  • 7. What is Social Media
  • 8. Social Media
    • SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. (http://www.wikipedia.org )
    • It is actually what the buzz around web2.0 has been all about.
  • 9. In Simple
    • Social media
    • is
    • people having conversations online
  • 10. Powered By
  • 11. How does it help
    • Using Web2.0 Applications, wikis, blogs, podcasts, tagging, and social networking into a business context, which forms so-called Enterprise2.0
    • Internally
        • Knowledge sharing and management
        • Problem solving (Staff having to answer the same question less often)
        • Innovation
        • Collaboration
        • WIIFM
    • Externally
        • Get to know your customers
        • Better serving your customers
        • Accelerate marketing traction, grow your market
        • Outsource support costs to volunteers
        • Generate online revenues and differentiate your product/service
  • 12. Good Examples Out There
    • Blog, SUN CEO communicates to staff, customers, partners
    • Collaboration, IBM, Innovation Jams, ideas
    • Wiki, Defense Intelligence Agency, Intelligence sharing
    • RSS, NAB, select global financial news feed
  • 13. Good Examples Out There
  • 14. Good Examples within JnJ
  • 15. JnJ Health Channel on YouTube
  • 16. Corporate Blog and Wiki
  • 17. JCIntra Just across the road
  • 18. Thank You