Dr Allen Partridge – Adobe eLearning Evangelist  Re-imagining sacred cows The implications of social networking  on media ...
Considered immune from question or criticism, especially unreasonably so.
Also a term born of ignorance and bias.
Pause to consider that perhaps media & learning is evolving Are there concepts we hold sacred? Explore a few Consider impl...
Is Social Media Democratized Media? Standard Miku illustrated by KEI Hatsune Miku Who is an author when a character is com...
Consumption of Media a problematic phrase If you build it, they will come
The media is the message <ul><li>The message is the media </li></ul><ul><li>Are we on the verge of inverting MacLuhan? </l...
Monetization happens at the gate Where is the profit?
Feedback channel is closed or limited
 
The premise: <ul><li>roadblocks to the expansion of social networking in the context of media and learning. </li></ul>
Upcoming SlideShare
Loading in …5
×

Screening session highlighting excellent examples of media being used to support teaching and learning Screening Each screening includes a guided tour of a specific production or media-supported service, project or initiative followed by a short question

383 views

Published on

In spite of an ever growing landscape of social media and social networking, the bulk of learning media today is still rooted in ancient traditions. In this session Allen Partridge will incite and facilitate a discussion of roadblocks to the expansion of social networking in the context of media and learning. Are the sacred cows of teaching and learning with media changing? Should they be changing? Together we'll look at the anticipated, the actual and the potential change triggered by social networking / social media in the context of learning.

Presentation: Allen Partridge, Adobe, USA

Join the panelists:
Helen Keegan, University of Salford, UK
Claudio Dondi, SCIENTER, Italy
Gráinne Conole, Beyond Distance Research Alliance, University of Leicester, UK
Moderator: Tom Wambeke, ILO, Italy

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
383
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Greetings Introduction Personal Perspective Teacher Business Academic
  • It’s probably important also to acknowledge that I’m aware of the potential irony in my choice of name for today’s session. The ‘sacred cow’ is a term with reportedly American roots. It is a term which is in some ways disrespectful. The implied meaning is of course that something is untouchable, but also that it is generally absurd that this thing is untouchable. While a cow as sacred might well seem inconceivable to many Americans - it is certainly not unusual at all to many Indians. I like that about our topic – because while we may identify beliefs held sacred, it’s always important to respect appropriately that which has come before. It is entirely possible that we’ll about face again – so rather than looking at change as a rejection of things, perhaps we can look at it as a willingness to openly explore opportunities for change.
  • So the topic of the day is
  • Hatsune Miku is an entirely virtual character created initial as something called a Vocaloid. Synthetic voice and 3D geometry combined to create live (yes, live) stage performances in Tokyo and Los Angeles of a virtual 3D rock star. Miku is fascinating in terms of the pure technology, but raises some interesting questions when we begin to think about media generation because of the way that she and her companion vocaloids can be rapidly generated and manipulated by everyday people using software provided for free by the company which created her.
  • Is it still true to say that we ‘consume media’? Are the traditional paradigms of broadcast dead? Dying? Is the difference as simple as pull versus push technology driving video, or is there something more fundamental than convenience driving the evolution of media in terms of consumption. Must Read: http://articles.businessinsider.com/2009-06-12/tech/30062877_1_tv-industry-tv-companies-business-models You don’t need an expert to tell you conventional television is dying – look in your living room. So what. Newsprint died and virtually nobody noticed. Live theater died several hundred years ago but nobody has told them. Media forms are constantly in flux and change. The critical difference here is that learning – esp. conventional education is reluctant to embrace change. Really – it’s that simple. Okay, maybe not quite that simple. Implications: Chaotic acquisition of media content, varied tastes etc. Does a media theory – eg. Demassification effect apply? Do we look at democritization / demassification in the same way in the wake of this change? If so, how does one map, leverage &amp; monetize micro-cast audiences in a sea of micro-casting when there are few or no gates to control the media.
  • http://knowyourmeme.com/ http://www.reddit.com/
  • What’s the role of feedback in this paradigm?
  • Screening session highlighting excellent examples of media being used to support teaching and learning Screening Each screening includes a guided tour of a specific production or media-supported service, project or initiative followed by a short question

    1. 1. Dr Allen Partridge – Adobe eLearning Evangelist Re-imagining sacred cows The implications of social networking on media and learning?
    2. 2. Considered immune from question or criticism, especially unreasonably so.
    3. 3. Also a term born of ignorance and bias.
    4. 4. Pause to consider that perhaps media & learning is evolving Are there concepts we hold sacred? Explore a few Consider implications Re-imagine in context
    5. 5. Is Social Media Democratized Media? Standard Miku illustrated by KEI Hatsune Miku Who is an author when a character is completely crowd-sourced? Defining Media on Miku
    6. 6. Consumption of Media a problematic phrase If you build it, they will come
    7. 7. The media is the message <ul><li>The message is the media </li></ul><ul><li>Are we on the verge of inverting MacLuhan? </li></ul>
    8. 8. Monetization happens at the gate Where is the profit?
    9. 9. Feedback channel is closed or limited
    10. 11. The premise: <ul><li>roadblocks to the expansion of social networking in the context of media and learning. </li></ul>

    ×