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Video for Law Firms

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Presented at the 2011 Legal Marketing Technology Conference as part of the Social Media Panel

Presented at the 2011 Legal Marketing Technology Conference as part of the Social Media Panel

Published in: Education, Career, Business
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  • 1. Video for law firms
  • 2. HOW BIG IS ONLINE VIDEO?
  • 3. Internet video is the fastest growingpart of the web U.S. Internet audience that viewed online video84.2% – Comscore, December 2010 Annual growth rate per year in the US 45% – Nielsen, February 2011 Video streams watched in U.S. in January 201114.5B – Nielsen, February 2011
  • 4. HOW DOES ONLINE VIDEO HELP LAW FIRMS?
  • 5. How can a web site stand out? 300,000,000 web sites 200,000,000,000 searches/year
  • 6. How does video help you online?• Higher search rankings• Social medium• Effective for message
  • 7. Video is a social medium Traditional Social “Every audience has an audience”
  • 8. Levels of social media engagement I’d like to support you  Buy/GiveI’d like others that I know  Share/Tweet to know about you Friend/Subscribe I’d like to join your community Like  I like your message
  • 9. Why video can be an effective mediumfor law firmsHighlights the lawyerClients ultimately hire the lawyer not the firmComplex information can be explainedsimplyWe can communicate our expertise simplyDistribution is freeBecause it is in demand, others will distribute it for us
  • 10. WHAT KINDS OF CONTENT? WHAT IS EFFECTIVE?
  • 11. Thought leadership
  • 12. News
  • 13. Community involvement / Event
  • 14. HOW IS ONLINE VIDEO DISTRIBUTED?
  • 15. Distribution via social media sites
  • 16. Distribution on sites focused on the law
  • 17. Which drive traffic to your web site

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