How to Reduce Shopping Cart Abandonment

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How to Reduce Shopping Cart Abandonment

  1. 1. ImproveYourShoppingCartAbandonmentRate By allekristina.com
  2. 2. What is ashopping cartabandonmentrate?The percentage of people on your website who add anitem to their cart but who do not complete payment.
  3. 3. Why is knowingmy shopping cartabandonment rateimportant?When someone adds an item to their cart they areshowing a very strong interest in owning that item.Therefore it is important to know why they do notcomplete the checkout process so you stop losingout on sales.
  4. 4. Why do peopleabandon theirshopping carts? Source: kissmetrics.com
  5. 5. Who abandonsshopping cartsthe most? Source: kissmetrics.com
  6. 6. Tips for Improving Your Shopping CartAbandonment Rate. Source: kissmetrics.com
  7. 7. 1. Show deliveryand paymentoptions at thebeginning ofcheckout.If you have a variety of shipping options and costsavailable (standard, 2-day, overnight) state that asearly on as possible.It is frustrating for a customer to be hit withunexpectedly high shipping rates at the end of thecheckout process.
  8. 8. 2. Offer free(or reduced)shipping.Because shipping and handling costs are the #1reason people abandon their carts, it makes sense tooffer free shipping if you can.You may need to increase the cost of your productslightly to cover the extra fee, but you get to advertisethat you offer free shopping on your home page andthe product page.
  9. 9. 3. Don’t forceregistrationbefore the salehas been made.Of course you want customers to register with your siteso you can remarket to them later. However, allowcustomers to check out as a gust and then ask themlater to register so they can check the status of theirorder.
  10. 10. 4. Provide optionsto save thecontents of thecart.Since we know over 20% of people will abandon theircarts simply because they are doing research for later,allow these potential customers to easily save thecontents of their cart – either by creating an account orthrough cookies.
  11. 11. 5. Set up a safeand securecheckout.Although online shopping is now mainstream, usersstill want to know that their credit card information andpersonal information will be safe.Use SSL and become certified with a company likeTRUSTe to give users confidence in shopping withyou.
  12. 12. 6. Displaycustomer supportcontactinformation.Displaying customer support contact information willassure your shoppers that you can be trusted. That inthe event of a mishap with their order you will beavailable to make it right.
  13. 13. Make visitors feelconfident.Reducing your shopping cart abandonment rate is allabout making sure visitors feel confident that they aremaking the best purchase possible.Use these steps today to optimize your retail site,reduce shopping cart abandonment and start makingmore money!
  14. 14. Make visitors feelconfident.Reducing your shopping cart abandonment rate is allabout making sure visitors feel confident that they aremaking the best purchase possible.Use these steps today to optimize your retailsite, reduce shopping cart abandonment and startmaking more money!
  15. 15. What’s Next? Insert offer here.

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