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In spite of the considerable resources invested in its creation, most e-learning is unbearably boring. It doesn't have to be that way. Part of the problem is that the restrictive process most often used for designing e-learning fails to take advantage of the unique aspects of interactivity to create engaging learning experiences. This presentation will describe an iterative, rapid prototyping design methodology to drive creative learning solutions. Sharing many characteristics with the guiding principles of structured improvisation, this process fosters creativity, reflects participant's needs, and integrates learning objectives into true instructionally interactive training. This session describes this process and presents several outstanding examples of e-learning that are irresistible; and provides actual working examples to illustrate the design principles and take away ideas on how to add engaging interaction to the design process.-Discover the components that create true instructional interactivity. -Explore specific tools to increase learner motivation when studying e-learning. -Apply gaming principles to curriculum design. -Learn three essential characteristics of irresistible e-learning.