Who We Are
DefiNet Clients
 Began operations August
2008  Sommet Group
 Marketing Consulting firm  Walker Hayes - artist
specializing in web based (Capital Records)
video (WVO) for email  Vanderbilt Football
marketing and website  Darrell Waltrip Automotive
enhancement  Dr. Ben Locke, DDS
 First customer December (Endodontist)
2008  Brentwood Law

Benefits We Deliver
 Retain customers  Reduces Advertising
 Build referrals cost
 Develop loyalty  Reduces labor
 Eco-friendly  Effectiveness
Tracking

What We Do
 Marketing consulting
 Email and Web based Marketing using Leading Edge
Technology
 Video content production

The Case for Email
 4% of companies use email to mass
communicate with their clients.
 $46 for every $1 is the return on Email
marketing (Source: Jupiter
Research)
 $118.09 is the value of an active email
account (Source: Email Experience
Council)
 167% more is purchased by clients
who receive emails than those who
are not receiving email.(Source:
Ogilvy)
 150% more is purchased by people

The Case for Email
 According to the Dept. of Commerce,
Internet traffic has been doubling every
60 days.
 Nua Internet Surveys, www.nue.ie, reports
471 million online users – 251 million –
53% in N. America
 Internet is adding new user in N. America
every 1.75 seconds or approximately
50,000 per day.
 1st quarter of 2009, Dell Computers, online
retailer, generated sales of $150 Million /
Day!!!!
 74% of N. American internet users
research TVL online
 70% of car buyers check and compare on

DefiNet Tracking (Auto Dealership)
Without DefiNet Video With DefiNet Video and
Consulting
and Consulting
 Emails Sent 3676
 Emails Sent 3676
 Unique Clicks 41.2%
 Unique Clicks 18.1%
 Total Clicks 1514
 Total Clicks 665
200+ % Increase

DefiNet Results Auto Dealer
Campaign : Net profit
 Date :March 20th-31st $34,332 from coupons
 $10 oil change
coupon
 24,000 emails DefiNet Cost/
delivered Month
 300+ printed $1,545
coupons redeemed
within 1st 10 days Net profit after
 $1o9.29 Gross profit mailing $32,787
per coupon from
“up-sales”

Problem Solved: DefiNet Contact
 Now, Business is more
competitive than ever.
 The majority of companies
need website and e-
commerce to work in their
business.
 The Problem is they don’t
know where to start that’s

Two Questions
1.)How much is a loyal
customer worth over the
course of 10 years?
2.)How much are the referrals
from loyal customers worth?

Customer Loss Lost referrals
@$300 net profit Total @$300 net Total
per year over 10
years
Loss profit per year
over 10 years
Loss
1 lost $3,000
1 lost $3,000
custom
referral
er lost $30,00
10 10 lost $30,00
custom 0 referral 0
ers lost $300,0
100 s
100 lost $300,0
custom 00 referral 00
ers s

DefiNetly Creative
The next Few slides will give
you an Idea of what our
technology looks like . . . .
.This is the Fun Part

The way we KNOW we work

Questions?
I thought there might be . . . .
.
Contact me Allen
Clements: 615.480.1120
DefiNet Contact Office:
615-915-466
Email: