Online Banking: Internet Commerce Written by: Richard Sullivan and Zhu Wang; Dan Sarel and Howard Marmorstein Presentation by: Allen Thi
How do you do your banking?
In 2004, 75% of banks had websites
Out the of 75%, 62% had online banking capabilities.
Why is online banking greater in the East and West as oppose to the center of the nation? From Sullivan and Wang reading
Larger banks adopt online banking
“ 96% of banks with assets over $300 million reported that they had a Website, compared to only 51 percent of banks with assets under $100 million.”
Why online banking?
For the bank:
Reduces marginal cost per transaction.
For the client:
Easy to use
The Nation on Online Banking…
Not all clients are on board.
The banks have not cut cost.
Are now cutting cost in our areas of the bank.
Do you believe online banking and mobile banking will eliminate the need of having a teller?
Deposits can be made through ATMs.
What improvements would you suggest to your bank regarding online banking?
Any bank related questions?
Sullivan, R, & Wang, Z (2005). Internet Banking: The Exploration In Technology Diffusion and Impact. Retrieved May 20, 2009, from http://www.kansascityfed.org/publicat/psr/IBANK-Sullivan-Wang.pdf.
Sarel, D, & Marmorstein, H (2003). Marketing Online Banking Services: The Voice of the Customer. Journal of Financial Service Marketing , Retrieved May 20, 2009, from http://www.palgrave-journals.com/fsm/journal/v8/n2/pdf/4770111a.pdf.