Online Banking

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  • 1. Online Banking: Internet Commerce Written by: Richard Sullivan and Zhu Wang; Dan Sarel and Howard Marmorstein Presentation by: Allen Thi
  • 2. How do you do your banking?
    • In person?
    • Online?
    • By phone?
    • Mobile banking?
  • 3. Online Banking
    • Account Balances
    • Account Activities
    • Transfer Funds
    • Pay Bills
  • 4.
    • In 2004, 75% of banks had websites
    • Out the of 75%, 62% had online banking capabilities.
  • 5. Why is online banking greater in the East and West as oppose to the center of the nation? From Sullivan and Wang reading
  • 6.
    • Larger banks adopt online banking
    • “ 96% of banks with assets over $300 million reported that they had a Website, compared to only 51 percent of banks with assets under $100 million.”
  • 7. Why online banking?
    • For the bank:
      • Cost saving
      • Reduces marginal cost per transaction.
    • For the client:
      • Convenience
      • Efficient
      • Easy to use
  • 8. The Nation on Online Banking…
    • Not all clients are on board.
      • Older generation
    • The banks have not cut cost.
      • Are now cutting cost in our areas of the bank.
  • 9. Discussion Questions
    • Do you believe online banking and mobile banking will eliminate the need of having a teller?
      • Deposits can be made through ATMs.
    • What improvements would you suggest to your bank regarding online banking?
    • Any bank related questions?
  • 10. References
    • Sullivan, R, & Wang, Z (2005). Internet Banking: The Exploration In Technology Diffusion and Impact. Retrieved May 20, 2009, from http://www.kansascityfed.org/publicat/psr/IBANK-Sullivan-Wang.pdf.
    • Sarel, D, & Marmorstein, H (2003). Marketing Online Banking Services: The Voice of the Customer. Journal of Financial Service Marketing , Retrieved May 20, 2009, from http://www.palgrave-journals.com/fsm/journal/v8/n2/pdf/4770111a.pdf.