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Personalized Printing
 

Personalized Printing

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This presentation introduces variable-content digital printing. This form of printing cost-effectively delivers a targeted message to specific individuals rather than using a conventional ...

This presentation introduces variable-content digital printing. This form of printing cost-effectively delivers a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.

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    Personalized Printing Personalized Printing Presentation Transcript

    • REVOLUTIONIZEYOUR COMMUNICATIONS WITH PERSONALIZED PRINTING
    • You can now make each printed piece as colorful and unique as the person you’re sending it to.PERSONALIZE
    • > PERSONALIZE With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.
    • > PERSONALIZE What is variable content? Photo Text Logo Signature Customer Data
    • > PERSONALIZE And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.
    • > PERSONALIZE Improved Response Rates with Digital Printing (compared with a static, black-and-white mailing with a response of 0.46%) Add Name Only Add Full Color Add Name Only Plus Full Color Apply Database Info to the Offer 0% 100% 200% 300% 400% 500%Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.
    • Customize colors, text, and images within yourdocument to produce different versions for different industries, demographics, or geographic zones. CUSTOMIZE
    • > CUSTOMIZE When you print your document using Variable Data Printing, you can: • Change images • Change colors • Change text
    • > CUSTOMIZE For example, in one press run of 5,000 quantity, you can… - print 225 using this image and text We serve the growing needs of Health Care… - print 1,675 using this image and text We serve the growing needs of Manufacturing… - and print 3,100 using this image and text We serve the growing needs of the Financial Industry…
    • > CUSTOMIZE
    • Economizeyour budget byprinting only whatyou need…even if it’s onlya small quantity. ECONOMIZE
    • Digital Printing isa Powerful Toolfor One-to-OneMarketing• Relationship marketing• Higher response rates• Print less, benefit more ECONOMIZE
    • > ECONOMIZE • Eliminate the need to print and store large quantities • Reduce waste of unused, outdated materials • Print small or large quantities …on demand • Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.
    • > ECONOMIZE • Improved response rates • No need to trash costly, out-of-date marketing or sales pieces • Inventory savings • Shorter printing timelines • Digital transmission of files • Reduced mail-handling costs • Work remains in digital format
    • > ECONOMIZE The power of variable data You do the math: Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer
    • > ECONOMIZE VDP allows you to address mail-marketing material during the press-run. Eliminates cost/time requirements with additional labeling/addressing operations.
    • Visualize printed pieces that showeach of (Company ABC’s) customers just how important they are VISUALIZE
    • > VISUALIZE Connect with your customers through: DIRECT MAIL NEWSLETTERS BROCHURES INVITATIONS SEMINAR LITERATURE FOLLOW-UP MAILERS RELATIONSHIP MANAGEMENT WEB SITE FULFILLMENT LABELS POINT-OF-SALE
    • > VISUALIZE Variable Data Printing can also be done on materials other than paper: Clear acetate Static cling material Poly plastics Self-adhesive stock
    • Get to know the capabilities of Digital Printing and simplify even the most complex marketing strategies with the latest inVariable Data printing technology. FAMILIARIZE
    • www.allegranetwork.com