Writing Good Web Content
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Writing Good Web Content

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Writing Good Web Content Writing Good Web Content Presentation Transcript

  • Write Answers Steve Burge Open Source Training Open Source Matters
  • Steve Burge
  • Most Content … View slide
  • Who wrote this?
    • “ Short words are best”
    • “ Your headline is the most important element”
    • “ Use phrases such as ‘Limited supply’ and ‘last time at this price’”
    View slide
  • David Ogilvy
  • Content doesn’t change
  • Sometimes it’s hard work:
  • Sometimes it’s hard work:
  • Other times it’s accident:
  • Only One Thing Matters:
    • Practice
  • Only One Thing Matters:
    • “ Lose Your First 50 Games As Quickly As Possible” - Go Proverb
  • Topics:
    • Solve Problems
    • Solve Problems
    • Solve Problems
    • Solve Problems
    • Solve Problems
    • WIIFM???
  • Topics: Solve Problems
  • Topics: Not Solving Problems
    • Complaints: “Drupal sucks!”
    • Mundane: “I’m trying Joomla”
    • No solutions: “I don’t know how to do X”
    • Replicating: “Wordpress 3.0 is out”
    • Promoting: “We’re great”
  • Great Expo Examples
    • http://css-tricks.com
    • Wordpress and CSS
  • Great Expo Examples
    • http://HowtoJoomla.net
    • Joomla
  • Great Expo Examples
    • http://Lullabot.com
    • Drupal
  • Topics
    • “ Scratch Your Own Itch”
    • “ Rework” book
    • Basecamp, Campfire, Highrise
  • Topics:
    • Solve Your Problems
    • Solve Your Problems
    • Solve Your Problems
    • Solve Your Problems
    • Solve Your Problems
    • What are you more passionate about than the problem you’re faced with?
  • Topics: Solving Problems
    • This module sucks because feature X is missing. It’s needed because …
    • I’m trying to build a theme and have X advice for people getting started
    • I don’t know how to do X, but I’ve tried A, B and C
  • Topics: My advice
    • Solve Your Niche Problems
    • Solve Your Niche Problems
    • Solve Your Niche Problems
    • Solve Your Niche Problems
    • Solve Your Niche Problems
    • Start in a niche. Expand later.
  • Topics: Solving Problems
    • Your readers weren’t at CMSExpo:
  • Content
    • “ Get rid of half the words on each page, then get rid of half what’s left”
    • - Steve Krug
  • Find One Of Your Posts
    • Find the average sentence length
    • (the number of words divided by the number of sentences)
  • Find One Of Your Posts
    • Find the average number of syllables per word
    • (the number of syllables divided by the number of words)
  • Find One Of Your Posts
    • 200 - sentence length - (80 x average number of syllables) = ?
  • The Flesch Reading Ease Readability Formula
    • 90-100 : Very Easy
    • 80-89 : Easy
    • 70-79 : Fairly Easy
    • 60-69 : Standard
    • 50-59 : Fairly Difficult
    • 30-49 : Difficult
    • 0-29 : Very Confusing
  • Cut this down:
    • Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone. (http://joomla.org/about-joomla.html)
  • Break up your text
    • http://sensible.com/chapter.html
  • Break up your text
    • Images
    • Bullet points
    • Short paragraphs
    • Sub-headings
  • Headlines
    • “ 75 percent of the buying decisions are made at the headline alone”
    • - Tested Advertising Methods
  • Headlines
    • Benefits
    • Verbs
    • Specifics
    • 65 characters long for S.E.O.
    • You have to get over the feeling that you’re being cheesy
  • Headlines
    • http://www.conversion-rate-experts.com
  • Headlines
    • How to get links to your blog from top CMS websites
    • $500 in free links and traffic available now
    • Are you frustrated with the time needed to build links?
    • Does Google drive you mad? We’re about to reveal the solution
  • 5 Pieces of Advice
    • Practice
    • Solve your niche problems
    • Write short
    • Break up the text
    • Write headlines with specific, energetic benefits
  • Grab some paper …
  • A Blog About the Expo
    • Let’s practice
    • What problem are you solving?
    • Write one paragraph with the solution
    • Find an image
    • Pick a specific, punchy headline
    • Email steve@ostraining.com and we’ll get you at least 5 great CMS links.
  • Book Recommendations
  • Blog Recommendations
  • Questions
  • Thank you.
    • Steve Burge
    • Open Source Training
    • Atlanta, USA
    • [email_address]