Make great tutorial and product videos

Make Great Tutorial or Product Videos Steve Burge @alledia

Steve Burge

Part 1 of 8: Equipment

Logitech: $50

No need to spend $100s

Windsocks: $2

Camtasia for PCs: $300

Screenflow for Mac: $100

Part 2 of 8: Before Shooting

Prepare1. Know your audience2. Know your style3. Know your productAll of these make it difficultto outsource videos.

Quiet Environment

Write a Script

Part 3 of 8: Shooting

Screen ResolutionHigh-quality computers:full screen, then shrink during editing.Low-quality computers:screen to 1280 or 1024.

Increase mouse by at least 200%

Natural voice

Keep going despite mistakes

Part 4 of 8: Editing

EditingVoice: Remove “um”s and “ahs”.Visuals: Remove key mistakesImages: Insert where useful butkeep to a minimum, particularlylogos (add them as overlays).

ZoomingDo zoom in on key areas. Peoplewill watch this on their phones.Don’t zoom in and out much. Itwill make viewers dizzy.

Export SizeChoose the largest screen size you’ll use. For us it’s 905px.

Export Formatsh.264 is best as it’s HTML5-friendly..wmv, .flv and .mov are all propietaryand increasingly old-fashioned.

Part 5 of 8: Hosting1. Free hosting2. Self-hosting3. Professional hosting

Free Hosting

Self-hosting

Professional hosting

Don’t worry about warez

Part 6 of 8: How long will it take?Preparation: Depends on productknowledge.Shooting: 5 mins for 1 min of footage.Editing: Much longer! Depends onmistakes, graphics, transitions etc.Overall: A 5 mins video will take wellover an hour.

Part 6 of 8: How much will it cost? From $150 to $15,000 or more depending on your ambition.

Part 7 of 8: White screenEquipment: Video camera, tripodand more.Room: Often a basement or garage.Teleprompter: iPad or laptop belowcamera.Software: Final Cut Express, X orPro. Export from there to Screenflow.

Part 7 of 8: White screen videos

Part 8 of 8: Further Learningtelestream.net/screen-flow/demos.htm

White screen videos vimeo.com/789519

Over to you …

Make great tutorial and product videos

by alledia on Jan 16, 2012

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