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Make great tutorial and product videos

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  • Transcript

    • 1. Make Great Tutorial or Product Videos Steve Burge @alledia
    • 2. Steve Burge
    • 3. Steve Burge
    • 4. Steve Burge
    • 5. Part 1 of 8: Equipment
    • 6. Logitech: $50
    • 7. No need to spend $100s
    • 8. Windsocks: $2
    • 9. Camtasia for PCs: $300
    • 10. Screenflow for Mac: $100
    • 11. Part 2 of 8: Before Shooting
    • 12. Prepare1. Know your audience2. Know your style3. Know your productAll of these make it difficultto outsource videos.
    • 13. Quiet Environment
    • 14. Write a Script
    • 15. Part 3 of 8: Shooting
    • 16. Screen ResolutionHigh-quality computers:full screen, then shrink during editing.Low-quality computers:screen to 1280 or 1024.
    • 17. Increase mouse by at least 200%
    • 18. Natural voice
    • 19. Keep going despite mistakes
    • 20. Part 4 of 8: Editing
    • 21. EditingVoice: Remove “um”s and “ahs”.Visuals: Remove key mistakesImages: Insert where useful butkeep to a minimum, particularlylogos (add them as overlays).
    • 22. ZoomingDo zoom in on key areas. Peoplewill watch this on their phones.Don’t zoom in and out much. Itwill make viewers dizzy.
    • 23. Export SizeChoose the largest screen size you’ll use. For us it’s 905px.
    • 24. Export Formatsh.264 is best as it’s HTML5-friendly..wmv, .flv and .mov are all propietaryand increasingly old-fashioned.
    • 25. Part 5 of 8: Hosting1. Free hosting2. Self-hosting3. Professional hosting
    • 26. Free Hosting
    • 27. Self-hosting
    • 28. Professional hosting
    • 29. Don’t worry about warez
    • 30. Part 6 of 8: How long will it take?Preparation: Depends on productknowledge.Shooting: 5 mins for 1 min of footage.Editing: Much longer! Depends onmistakes, graphics, transitions etc.Overall: A 5 mins video will take wellover an hour.
    • 31. Part 6 of 8: How much will it cost? From $150 to $15,000 or more depending on your ambition.
    • 32. Part 7 of 8: White screenEquipment: Video camera, tripodand more.Room: Often a basement or garage.Teleprompter: iPad or laptop belowcamera.Software: Final Cut Express, X orPro. Export from there to Screenflow.
    • 33. Part 7 of 8: White screen videos
    • 34. Part 8 of 8: Further Learningtelestream.net/screen-flow/demos.htm
    • 35. White screen videos vimeo.com/789519
    • 36. Over to you …

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