Introduction to SEO

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Intro to SEO presentation from CMS Expo, December 2008.

Intro to SEO presentation from CMS Expo, December 2008.

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Transcript

  • 1. Introduction to SEO Steve Burge December 5th, 2008
  • 2. Request
    • Connect to the internet if you can
    • (or look over someone else’s shoulder)
  • 3. The Point of this Class
    • SEO Misconceptions
  • 4. Two Classes
    • 10.00 Class : General SEO Introduction
    • 3.00 Class : Joomla SEO Introduction
  • 5. 7 Reasons Your Traffic Sucks
    • New site
    • Uninteresting content
    • Not accessible to Google
    • Duplicate content
    • Shady tactics
    • Not using best practices
    • Not targeting keywords
  • 6. #1 New Site
    • Problem : 95% of email is spam and 50% of websites are spam.
    • Trust is built, not given.
    • Buying old domains is a good idea for valuable sites.
  • 7. #1 New Site
    • Site age is up to 15% of rankings:
  • 8. #1 New Site
    • Task for you guys:
    • How old is your site?
    • What would your perfect domain name be?
  • 9. #2 Boring Content
    • Search engines want to show what people want to read.
    • Who is my audience?
    • Am I making them happy?
  • 10. #2 Boring Content
    • Search engines want to show what people want to read.
    • “ We offer solutions”
    • “ A wide range of services”
    • “ Satisfied customers”
  • 11. #2 Boring Content
    • Web is a billboard, not a novel:
  • 12. #3 Hidden Content
    • Flash?
    • Text in images?
    • Text in Javascript?
    • Task for you guys:
    • Head to www.seo-browser.com
  • 13. #4 Duplicate Content
    • Task for you guys:
    • Take a 5-word phrase from your site and Google it:
    • Does it appear more than once on your site?
    • Does it appear on other sites?
  • 14. #5 Shady Tactics
    • Purchased links
    • Hidden text
    • Swapping links on a page called “Link Exchange”
    • Spamming forums, comments, trackbacks
  • 15. #6 Not using best practices
    • Simple, unique titles
    • Good descriptions
    • Keyword-rich URLs
    • Notice what’s not here :
    • H1 tags, site maps, keyword density
  • 16. #6 Not using best practices
    • Simple, unique titles
    • Around 65 characters
    • Use Descriptive Phrases
  • 17. #6 Not using best practices
    • 2) Good descriptions
    • 160 Characters
    • Include your keywords and keyphrases
  • 18. #6 Not using best practices
    • Do you like these?
  • 19. #6 Not using best practices
    • Task for you guys:
    • Write a title description for your homepage.
  • 20. #6 Not using best practices
    • 3) Keyword-rich URLs
    • Task for you guys:
    • What’s wrong with this URL?
    • mysite.com/index.php?option=com_content&task=view&id=74&Itemid=1
  • 21. #6 Not using best practices
    • 3) Keyword-rich URLs
    • Search engines analyze your URLs for keywords
    • SEF URLs avoid having more than URL for the same page
    • They are human readable
  • 22. #7 Not targeting keywords
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
    • Niche, Niche, Niche, Niche, Niche, Niche
  • 23. #7 Not targeting keywords
    • Task for you guys:
    • Narrow down these website topics:
    • Web design
    • Movies
    • Sports
  • 24. #7 Not Targeting Keywords
    • Task for you guys:
    • Write a 4-word slogan
    • for your site
  • 25. #7 Not targeting keywords
    • Keyword research:
    • Your own analytics - what are people using to find your site now?
    • Google's keyword tool: https://adwords.google.com/select/KeywordToolExternal
    • Keyword Discovery: http://www.keyworddiscovery.com/search.html
  • 26. Questions