Introduction to SEO
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Intro to SEO presentation from CMS Expo, December 2008.

Intro to SEO presentation from CMS Expo, December 2008.

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    Introduction to SEO Introduction to SEO Presentation Transcript

    • Introduction to SEO Steve Burge December 5th, 2008
    • Request
      • Connect to the internet if you can
      • (or look over someone else’s shoulder)
    • The Point of this Class
      • SEO Misconceptions
    • Two Classes
      • 10.00 Class : General SEO Introduction
      • 3.00 Class : Joomla SEO Introduction
    • 7 Reasons Your Traffic Sucks
      • New site
      • Uninteresting content
      • Not accessible to Google
      • Duplicate content
      • Shady tactics
      • Not using best practices
      • Not targeting keywords
    • #1 New Site
      • Problem : 95% of email is spam and 50% of websites are spam.
      • Trust is built, not given.
      • Buying old domains is a good idea for valuable sites.
    • #1 New Site
      • Site age is up to 15% of rankings:
    • #1 New Site
      • Task for you guys:
      • How old is your site?
      • What would your perfect domain name be?
    • #2 Boring Content
      • Search engines want to show what people want to read.
      • Who is my audience?
      • Am I making them happy?
    • #2 Boring Content
      • Search engines want to show what people want to read.
      • “ We offer solutions”
      • “ A wide range of services”
      • “ Satisfied customers”
    • #2 Boring Content
      • Web is a billboard, not a novel:
    • #3 Hidden Content
      • Flash?
      • Text in images?
      • Text in Javascript?
      • Task for you guys:
      • Head to www.seo-browser.com
    • #4 Duplicate Content
      • Task for you guys:
      • Take a 5-word phrase from your site and Google it:
      • Does it appear more than once on your site?
      • Does it appear on other sites?
    • #5 Shady Tactics
      • Purchased links
      • Hidden text
      • Swapping links on a page called “Link Exchange”
      • Spamming forums, comments, trackbacks
    • #6 Not using best practices
      • Simple, unique titles
      • Good descriptions
      • Keyword-rich URLs
      • Notice what’s not here :
      • H1 tags, site maps, keyword density
    • #6 Not using best practices
      • Simple, unique titles
      • Around 65 characters
      • Use Descriptive Phrases
    • #6 Not using best practices
      • 2) Good descriptions
      • 160 Characters
      • Include your keywords and keyphrases
    • #6 Not using best practices
      • Do you like these?
    • #6 Not using best practices
      • Task for you guys:
      • Write a title description for your homepage.
    • #6 Not using best practices
      • 3) Keyword-rich URLs
      • Task for you guys:
      • What’s wrong with this URL?
      • mysite.com/index.php?option=com_content&task=view&id=74&Itemid=1
    • #6 Not using best practices
      • 3) Keyword-rich URLs
      • Search engines analyze your URLs for keywords
      • SEF URLs avoid having more than URL for the same page
      • They are human readable
    • #7 Not targeting keywords
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
      • Niche, Niche, Niche, Niche, Niche, Niche
    • #7 Not targeting keywords
      • Task for you guys:
      • Narrow down these website topics:
      • Web design
      • Movies
      • Sports
    • #7 Not Targeting Keywords
      • Task for you guys:
      • Write a 4-word slogan
      • for your site
    • #7 Not targeting keywords
      • Keyword research:
      • Your own analytics - what are people using to find your site now?
      • Google's keyword tool: https://adwords.google.com/select/KeywordToolExternal
      • Keyword Discovery: http://www.keyworddiscovery.com/search.html
    • Questions