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Introduction to Joomla SEO
 

Introduction to Joomla SEO

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Intro to Joomla SEO presentation from CMS Expo, December 2008.

Intro to Joomla SEO presentation from CMS Expo, December 2008.

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Introduction to Joomla SEO Introduction to Joomla SEO Presentation Transcript

  • Introduction to Joomla SEO Steve Burge December 5th, 2008
  • Three Joomla Problems
    • URLs
    • Metadata
    • Too Many Pages
  • #1 URLs
    • What’s wrong with this?
    • www.example.com/index.php?option=com_content&task=view&id=74&Itemid=1
  • #1 URLs
    • They are human readable
    • Search engines analyze your URLs for keywords
    • Keyword URLs avoid having more than URL for the same page
  • #1 URLs
    • Solution is to turn this …
    • index.php?option=com_content&task=view&id=7&Itemid=1
    • Into this …
    • great-url-article.html
  • #1 URLs
    • Three Extensions
    • sh404SEF
    • Artio SEF
    • SEF Advance
  • #1 URLs
    • When to use
    • Default SEF : small sites
    • sh404SEF : most sites
    • Artio SEF : complex Itemids
    • SEF Advance : very large sites
  • #1 URLs
    • Caution!
    • Sometimes sticking with a less-
    • than-perfect is better than
    • changing URLs
    • Change everything else freely, except URLs
  • #2 Metadata
    • What’s wrong with this?
  • #2 Metadata
    • Titles and descriptions are there for a reason!
  • #2 Metadata
    • Page titles are the most
    • important onsite SEO factor.
  • #2 Metadata
    • So can you guess what Joomla
    • is missing?
  • #2 Metadata
    • Solution #1: SEF Patch from Joomlatwork.com
  • #2 Metadata
    • Solution #2: URL Component
  • #2 Metadata
    • When to use SEF Patch:
    • Ease-of-use is key
    • Mostly using core Joomla
    • When to use sh404SEF etc:
    • Lots of extra extensions
  • #3 Extra Pages
    • How Joomla.org looks to us:
  • #3 Extra Pages
    • How Joomla.org looks to
    • website builders:
  • #3 Extra Pages
    • “ I installed a Calendar. It displayed months, weeks or days that did not have an event scheduled. The Googlebot indexed empty calendar event pages out until the year 3,500”
  • #3 Extra Pages
    • Problem extensions:
    • Calendars
    • Photo Galleries
    • Extensions with Ordered Lists
    • Extensions with Review / Report / Contact for Listings
  • #3 Extra Pages
    • Solution : check your website
    • using the site command …
    • site:example.com
  • #3 Extra Pages
    • Solution 1 : Robots.txt
    • This is a file in your site root:
    • Disallow: /calendar/
    • Disallow: /photos/
    • Disallow: /*.pdf$
  • #3 Extra Pages
    • Solution 2 : Nofollow on links.
    • Tells Google not to index the
    • page you’re linking to.
    • SEF Patch
    • URL Component
    • Search Google for “Alledia nofollow menu”
  • #3 Extra Pages
    • Solution 3 : Google Webmaster
    • Tools
    • Dashboard > Tools > Remove URLS
  • Three Joomla Solutions
    • URLs = insert keywords
    • Metadata = improve
    • Too Many Pages = remove
  • Other Useful Tools
    • RSS Feeds:
    • Feederator
    • BCA Syndicate
    • Virtuemart Froogle Feed
  • Other Useful Tools
    • Site Maps:
    • Xmap
    • SEF Service Map
    • Find plugins for your extension
  • Other Useful Tools
    • Internal Links – Simply Links
    • Create one page per keyword
  • Over to you …
  • Coupon
    • Use “denverexpo” for a free
    • alledia.com subscription