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Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
Introduction to Joomla SEO
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Introduction to Joomla SEO

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Intro to Joomla SEO presentation from CMS Expo, December 2008.

Intro to Joomla SEO presentation from CMS Expo, December 2008.

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Transcript

  • 1. Introduction to Joomla SEO Steve Burge December 5th, 2008
  • 2. Three Joomla Problems <ul><li>URLs </li></ul><ul><li>Metadata </li></ul><ul><li>Too Many Pages </li></ul>
  • 3. #1 URLs <ul><li>What’s wrong with this? </li></ul><ul><li>www.example.com/index.php?option=com_content&task=view&id=74&Itemid=1 </li></ul>
  • 4. #1 URLs <ul><li>They are human readable </li></ul><ul><li>Search engines analyze your URLs for keywords </li></ul><ul><li>Keyword URLs avoid having more than URL for the same page </li></ul>
  • 5. #1 URLs <ul><li>Solution is to turn this … </li></ul><ul><li>index.php?option=com_content&task=view&id=7&Itemid=1 </li></ul><ul><li>Into this … </li></ul><ul><li>great-url-article.html </li></ul>
  • 6. #1 URLs <ul><li>Three Extensions </li></ul><ul><li>sh404SEF </li></ul><ul><li>Artio SEF </li></ul><ul><li>SEF Advance </li></ul>
  • 7. #1 URLs <ul><li>When to use </li></ul><ul><li>Default SEF : small sites </li></ul><ul><li>sh404SEF : most sites </li></ul><ul><li>Artio SEF : complex Itemids </li></ul><ul><li>SEF Advance : very large sites </li></ul>
  • 8. #1 URLs <ul><li>Caution! </li></ul><ul><li>Sometimes sticking with a less- </li></ul><ul><li>than-perfect is better than </li></ul><ul><li>changing URLs </li></ul><ul><li>Change everything else freely, except URLs </li></ul>
  • 9. #2 Metadata <ul><li>What’s wrong with this? </li></ul>
  • 10. #2 Metadata <ul><li>Titles and descriptions are there for a reason! </li></ul>
  • 11. #2 Metadata <ul><li>Page titles are the most </li></ul><ul><li>important onsite SEO factor. </li></ul>
  • 12. #2 Metadata <ul><li>So can you guess what Joomla </li></ul><ul><li>is missing? </li></ul>
  • 13. #2 Metadata <ul><li>Solution #1: SEF Patch from Joomlatwork.com </li></ul>
  • 14. #2 Metadata <ul><li>Solution #2: URL Component </li></ul>
  • 15. #2 Metadata <ul><li>When to use SEF Patch: </li></ul><ul><li>Ease-of-use is key </li></ul><ul><li>Mostly using core Joomla </li></ul><ul><li>When to use sh404SEF etc: </li></ul><ul><li>Lots of extra extensions </li></ul>
  • 16. #3 Extra Pages <ul><li>How Joomla.org looks to us: </li></ul>
  • 17. #3 Extra Pages <ul><li>How Joomla.org looks to </li></ul><ul><li>website builders: </li></ul>
  • 18. #3 Extra Pages <ul><li>“ I installed a Calendar. It displayed months, weeks or days that did not have an event scheduled. The Googlebot indexed empty calendar event pages out until the year 3,500” </li></ul>
  • 19. #3 Extra Pages <ul><li>Problem extensions: </li></ul><ul><li>Calendars </li></ul><ul><li>Photo Galleries </li></ul><ul><li>Extensions with Ordered Lists </li></ul><ul><li>Extensions with Review / Report / Contact for Listings </li></ul>
  • 20. #3 Extra Pages <ul><li>Solution : check your website </li></ul><ul><li>using the site command … </li></ul><ul><li>site:example.com </li></ul>
  • 21. #3 Extra Pages <ul><li>Solution 1 : Robots.txt </li></ul><ul><li>This is a file in your site root: </li></ul><ul><li>Disallow: /calendar/ </li></ul><ul><li>Disallow: /photos/ </li></ul><ul><li>Disallow: /*.pdf$ </li></ul>
  • 22. #3 Extra Pages <ul><li>Solution 2 : Nofollow on links. </li></ul><ul><li>Tells Google not to index the </li></ul><ul><li>page you’re linking to. </li></ul><ul><li>SEF Patch </li></ul><ul><li>URL Component </li></ul><ul><li>Search Google for “Alledia nofollow menu” </li></ul>
  • 23. #3 Extra Pages <ul><li>Solution 3 : Google Webmaster </li></ul><ul><li>Tools </li></ul><ul><li>Dashboard > Tools > Remove URLS </li></ul>
  • 24. Three Joomla Solutions <ul><li>URLs = insert keywords </li></ul><ul><li>Metadata = improve </li></ul><ul><li>Too Many Pages = remove </li></ul>
  • 25. Other Useful Tools <ul><li>RSS Feeds: </li></ul><ul><li>Feederator </li></ul><ul><li>BCA Syndicate </li></ul><ul><li>Virtuemart Froogle Feed </li></ul>
  • 26. Other Useful Tools <ul><li>Site Maps: </li></ul><ul><li>Xmap </li></ul><ul><li>SEF Service Map </li></ul><ul><li>Find plugins for your extension </li></ul>
  • 27. Other Useful Tools <ul><li>Internal Links – Simply Links </li></ul><ul><li>Create one page per keyword </li></ul>
  • 28. Over to you …
  • 29. Coupon <ul><li>Use “denverexpo” for a free </li></ul><ul><li>alledia.com subscription </li></ul>

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