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Использование социальных сетей и микроблогов для бизнеса
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Использование социальных сетей и микроблогов для бизнеса

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Слайды для презентации в секции "Битва Форматов" конференции РИФ Воронеж. …

Слайды для презентации в секции "Битва Форматов" конференции РИФ Воронеж.
Слайды — Александр Щедрин
Докладчик — Александр Щедрин

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  • 1. Использование социальных сетей и микроблогов для бизнеса. Александр Щедрин, компания «Мангостин»
  • 2. Использование социальных сетей и микроблогов для бизнеса.
  • 3. 1
  • 4. Социальные сети? Микроблоги?
  • 5. Сеть
  • 6. Связь
  • 7. Передача информации Обмен идеями Вопрос-ответ ...
  • 8. Статусы Сообщения Группы Приложения
  • 9. Статусы Сообщения
  • 10. Микроблоги
  • 11. Статусы Сообщения
  • 12. 2
  • 13. Взаимодействие с сообществом На примере микроблога компании на http://twitter.com
  • 14. Вы — новенький
  • 15. Они выбирают, читать или не читать
  • 16. Интересно и полезно
  • 17. 1. Конкурсы и подарки. 2. Выгодные предложения. 3. Информация о компании. 4. Мнения и отзывы. 5. Просьбы и вопросы.
  • 18. Login Join Twitter! Hey there! contexcondom is using Join today! Twitter. Already using Twitter Twitter is a free service that lets you keep in touch with people from your phone? Click here. through the exchange of quick, frequent answers to one simple question: What are you doing? Join today to start receiving contexcondom's tweets. Name Contex Condom Web http://contex-con... contexcondom 944 904 following followers Tweets 171 Favorites @paradise_76 direct messages 11:40 AM Aug 27th from web in reply to paradise_76 Following @cranik !"#$%#" 11:39 AM Aug 27th from web in reply to cranik @Kroops 2 #$&$'( 1:51 PM Aug 24th from TweetDeck in reply to Kroops @Alex_Shahov ) *$%$#(( 2-3 #$&$'+ 1:51 PM Aug 24th from TweetDeck in reply to Alex_Shahov View All… @BiGxam ,-*+. RSS feed of contexcondom's 1:50 PM Aug 24th from TweetDeck in reply to BiGxam tweets @stuffycold "*,./)(*+ #/0 1)"( &/##2$ ( 3/4"''")(*+ #/1 1:49 PM Aug 24th from TweetDeck
  • 19. 3:25 PM Jun 20th from web in reply to Vedich @wise_kaa E,/1(:" 3/ *", %*" 3/4"''")('(. ?*,./)+*$ 1 ,"0"F+; Direct Messages #/0 1)"( !"#*/!*2 &'- ,"'6%$#(- ,"&/.!/. 3:25 PM Jun 20th from web in reply to wise_kaa @kinomelochi ';:2$ !6&/ 0"7#" ,"%*"D "*,./)(*+ ,"&/."! 1:39 PM Jun 20th from web in reply to kinomelochi SEX IS...SPORT (1) CONTEX 1:32 PM Jun 20th from web @kinomelochi E,/1(:" 3/ *", %*" 3/4"''")('(. ?*,./)+*$ 1 ,"0"F+; Direct Messages #/0 1)"( !"#*/!*2 &'- ,"'6%$#(- ,"&/.!/. 1:28 PM Jun 20th from web in reply to kinomelochi Z$.)/- *21-%/ *)(,'"), !"*".2$ #/1 3/4"''")-* ,"'6%/* H!1!';3()#2$ ,"&/.!(. @"1*/)!6 ",'/%()/$0. 1:25 PM Jun 20th from web @pro4pro 1)"D ,"&/."! G2 !1*/*( 67$ 3/./:"*/'(. ,(8(*$ ) "'(%!6" !"#*/!*2 1:17 PM Jun 20th from web in reply to pro4pro @pro4pro :6&6* ( 1!(&!( ( 1,$I(/'+#2$ ,.$&'"7$#(- ( &/7$ ,"&/.!( ,$.)"D *21-%$ ,"'+3")/*$'$D !"*".2$ 3/4"''")-* #/1. 1:16 PM Jun 20th from web in reply to pro4pro #6 %*"...B"."8$A" G/0 1$!1/! 1:14 PM Jun 17th from web @kostiantyn 1"A'/1#2 7:51 AM Jun 17th from web in reply to kostiantyn @master_of_void ( #/8. B"*+ ( ,"3&#" 7:51 AM Jun 17th from web in reply to master_of_void @DiVolk #/1 #$ 3/:6&+*$ 7:49 AM Jun 17th from web in reply to DiVolk
  • 20. Login Join Twitter! Hey there! eldorado_stores is using Join today! Twitter. Already using Twitter Twitter is a free service that lets you keep in touch with people from your phone? Click here. through the exchange of quick, frequent answers to one simple question: What are you doing? Join today to start receiving eldorado_stores's tweets. Name !"#$%&'$% Location Russian Federation eldorado_stores Bio (&)*+,-.'/ &%001-02'/ 0,3# 453%6%- 3,7+121 1 8",23&%+121 53 300 following followers 9':'"1 8202";<16+5, *&%$'=1 Tweets 181 Nikon D3000 - 2'>,&5 $"/ 3,7, Favorites 23% &,.1" *,&,-31 +' <,&2'"21. ?,+' 25999 &)4",- <' kit: Following http://bit.ly/2vTe7l 1:03 AM Sep 1st from TwitterFox @panasonic_ru $' >5 6,$# 3%"#2% <'. $'6'-3, $,"'3# 0%6>,03+5, '2@11 1 +%6%031. :)) 5:09 AM Aug 31st from TwitterFox in reply to panasonic_ru @netme '-A%+5 2'2 3%"#2% *%/6/30/, 4)$,> *&%$'6'3# 3:04 AM Aug 31st from TwitterFox in reply to netme View All… RSS feed of eldorado_stores's @DrHyperKALICH $', <'B&'=$,+1/ %45:+% 03'6/3. C 83%3 tweets &'< +, &'00:1356'"1 +' 3'2%- +'*"56. D2@1/ +1B$, +,
  • 21. @Lostben ' B$, 2%$%6%, 0"%6%? )) 12:12 AM Aug 27th from TwitterFox in reply to Lostben @Lostben 2'=,30/, +,3! 12:09 AM Aug 27th from TwitterFox in reply to Lostben @mikeds 65 3&,31-! *%<$&'6"/;! 12:09 AM Aug 27th from TwitterFox in reply to mikeds @melonamin <':%3. 65 63%&%- 12:09 AM Aug 27th from TwitterFox in reply to melonamin @dolgovnick <':%3 - 65 *,&65- 12:09 AM Aug 27th from TwitterFox in reply to dolgovnick M,&65, 10 :,"%6,2, 2%3%&5- +'*1.)3 +'> &,*"'- 0 3,203%> "S%:) +%)3 <' 10 350", ,B% *%"):'3 B'&'+31&%6'++% 1 4,< %:,&,$1! 12:01 AM Aug 27th from TwitterFox 250 .3)2 17"-+%)3%6 Acer EMachines G620 (6 &%<+1@, 20 350.) 6 F? G%&%$ +' H/<'+2, 0 16-00 6 6%02& %3$'K> *% 9999 &)4",-! C5 )<+'K3, *,&65>1! 12:00 AM Aug 27th from TwitterFox @ecco_ru $'. $)>';, %41=,++5>1 +, %03'+)30/. :) 10:29 PM Aug 26th from TwitterFox in reply to ecco_ru M&%01"1 0*,@1'"#+); '2@1; $"/ 36133,&/+? F%"#2% :13'3,"1 <$,0# )<+';3 % 0*,@*&,$"%=,+11 0,B%$+/! L3&/0K> 60, A%&>'"#+%031 6 3,:,+1, $+/ 10:22 PM Aug 26th from TwitterFox M&1 *%2)*2, ) +'0 6 >'B'<1+, +%)3' 1"1 $,023%*' 60, *%2)*'3,"1 *%"):';3 0,&31A12'3 +' *%"B%$' 4,0*"'3+%B% 1+3,&+,3' %3 T1"'-+/(%&41+5 3:18 AM Aug 24th from TwitterFox @myfreeweb O +,- )=, 1 &'+#., *&%E'"10#, ' %+1 6 2004 6503&,"1"1 RAZR. F'2 :3% 6*%"+, 6%<>%=+%, :3% 83% 3%"#2% <'31.#, *,&,$ 4)&,-. :) 12:34 AM Aug 24th from TwitterFox in reply to myfreeweb D 65 )=, *%*&%E'"10# 0 Motorola? J5 ,K +, *&%$'K> 0
  • 22. 12:14 AM Aug 27th from TwitterFox in reply to DrHyperKALICH @egor_bulychev <':%3! R,36,35-! 12:13 AM Aug 27th from TwitterFox in reply to egor_bulychev @Lostben ' B$, 2%$%6%, 0"%6%? )) 12:12 AM Aug 27th from TwitterFox in reply to Lostben @Lostben 2'=,30/, +,3! 12:09 AM Aug 27th from TwitterFox in reply to Lostben @mikeds 65 3&,31-! *%<$&'6"/;! 12:09 AM Aug 27th from TwitterFox in reply to mikeds @melonamin <':%3. 65 63%&%- 12:09 AM Aug 27th from TwitterFox in reply to melonamin @dolgovnick <':%3 - 65 *,&65- 12:09 AM Aug 27th from TwitterFox in reply to dolgovnick M,&65, 10 :,"%6,2, 2%3%&5- +'*1.)3 +'> &,*"'- 0 3,203%> "S%:) +%)3 <' 10 350", ,B% *%"):'3 B'&'+31&%6'++% 1 4,< %:,&,$1! 12:01 AM Aug 27th from TwitterFox 250 .3)2 17"-+%)3%6 Acer EMachines G620 (6 &%<+1@, 20 350.) 6 F? G%&%$ +' H/<'+2, 0 16-00 6 6%02& %3$'K> *% 9999 &)4",-! C5 )<+'K3, *,&65>1! 12:00 AM Aug 27th from TwitterFox @ecco_ru $'. $)>';, %41=,++5>1 +, %03'+)30/. :) 10:29 PM Aug 26th from TwitterFox in reply to ecco_ru M&%01"1 0*,@1'"#+); '2@1; $"/ 36133,&/+? F%"#2% :13'3,"1 <$,0# )<+';3 % 0*,@*&,$"%=,+11 0,B%$+/! L3&/0K> 60, A%&>'"#+%031 6 3,:,+1, $+/ 10:22 PM Aug 26th from TwitterFox M&1 *%2)*2, ) +'0 6 >'B'<1+, +%)3' 1"1 $,023%*' 60, *%2)*'3,"1 *%"):';3 0,&31A12'3 +' *%"B%$' 4,0*"'3+%B% 1+3,&+,3' %3 T1"'-+/(%&41+5 3:18 AM Aug 24th from TwitterFox @myfreeweb O +,- )=, 1 &'+#., *&%E'"10#, ' %+1 6 2004
  • 23. Login Join Twitter! Hey there! MacSolutions is using Twitter. Join today! Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one Already using Twitter simple question: What are you doing? Join today to start from your phone? Click here. receiving MacSolutions's tweets. Name Dubrovka MacBoys Location Moscow, Russia MacSolutions Web http://www.macsol... 1 200 following followers Tweets 141 !"#$%#&"' #()#*+,)$- 10.6 — Favorites 990 ./(+,0 12 #3)/ +$4,)1$5 $ 1760 ./(+,0 12 5 +$4,)1$0. Following 6:48 AM Aug 27th from web RSS feed of MacSolutions's 6#*2- *,.&$- Mac OS X Snow Leopard 7#-*$"&- / )2& )2 tweets &+,3/58,0 ),3,+,. 9#+$:,&"*# (/3," #;.2)$:,)#, 7#<"#%/ 7.$&=+20", &*#$ 12>21= )2 7#:"/. 5:44 AM Aug 27th from Tweetie ?+- ",@ >"# ), 1)2," &##(82,% — %= & .23#&"'5 7.,3#&"2*+-,% 10%-&>$3>/ 3+- &"/3,)"#* $ 7.,7#32*2",+,0 ABC#*. D2> :"# #(.2820",&'! :-) 6:29 AM Aug 24th from Tweetie E,+$1 #7,.24$#))#0 &$&",%= Mac OS X Snow Leopard )2%,:,) )2 28 2*;/&"2 — $)F#.%24$- 7# 3#&"/7)#&"$ )#*$)>$ * E#&&$$ 7#-*$"&- )2 <"#0 ),3,+,. 6:25 AM Aug 24th from Tweetie
  • 24. 3:44 AM Dec 2nd, 2008 from web E23= #(L-*$"' :"# #(, %#3,+$ )#*=@ MacBook &)#*2 ,&"' * )2+$:$$, "2>H, 1)2:$",+')# &#>.28,)= &.#>$ 7#&"2*>$ )#*=@ MacBook Pro... 9:37 AM Nov 25th, 2008 from web C)2:$",+')# &)$H,)= 4,)= )2 (21#*=, %#3,+$ iMac, #&#(,))# )2 >#)F$;/.24$$ & 20"-3$&7+,,%... 8:06 AM Nov 17th, 2008 from web A #:,)' #;.2)$:,))#% >#+$:,&"*, * 7.#32H/ 7#&"/7$+$ 2327",.= 3+- )#*=@ %2>(/>#* Mini DisplayPort to DVI/VGA. O,)2 — 1,600 ./(+,0... 8:02 AM Nov 17th, 2008 from web !7,4$2+')2- 72."$- AirPort Express 802.11n #" )2I$@ ,*.#7,0&>$@ 3./1,0 7#&"/7$+2 > )2% * #F$&, 7.$,1H20", * ;#&"$! :-)... 9:23 AM Nov 6th, 2008 from web D./3#*=, (/3)$ /32.)# 12>#):,)=, %#H)# $ #"3#@)/"'. B*$3$%&- *)#*' 5 )#-(.-! 6:23 AM Nov 1st, 2008 from web !,.*$&)#, #(&+/H$*2)$, iPhone * E#&&$$, :2&"# 1232*2,%=, *#7.#&=: http://b23.ru/6ev 11:08 PM Oct 31st, 2008 from web !)#*2 * )2+$:$$ VMware Fusion 2 — *&,;# 2,000 ./(+,0! D,7,.' 3#+H)# @*2"$"' )2 *&,@ :-) 8:56 AM Oct 28th, 2008 from web A)$%2)$,! 62 <"#0 ),3,+, (/3," 7.#$&@#3$"' .,#.;2)$124$- )2I,;# &,.*$&2, 7#<"#%/ #(&+/H$*2)$, * 7.,H),% .,H$%, (/3," *#1#(+,)# & 5 )#-(.-... 12:49 AM Oct 27th, 2008 from web 6#*2- +$),0>2 %2>(/>#* #H$32,"&- / )2& :,.,1 ),3,+5, 2 7#>2 .,>#%,)3/,% *2% #&"2*$"' 7.,312>21 * )2I,% >#)F$;/.2"#., )2 )/H)/5 *2% %#3,+'... 4:35 AM Oct 25th, 2008 from web ! 12*".2I),;# 3)- 7.#$1#03," 5% 7#*=I,)$, 4,) )2 *&5
  • 25. Login Join Twitter! Hey there! yota_ru is using Twitter. Join today! Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one Already using Twitter simple question: What are you doing? Join today to start from your phone? Click here. receiving yota_ru's tweets. Name Yota Web http://yota.ru yota_ru 0 195 following followers Tweets 60 Favorites RT @tuganbaev !"#$%&'"( )*$%"+('$( Yota+,-./"+01234 Following 5!"6*$6( 7$/(" 5 #%$+.89$: )(*(-*(56-"7 $ 7;#$*.86( RSS feed of yota_ru's tweets !.*9*<6. +/$6( '. !"#$%&';: =-*.'.: about 15 hours ago from Twitterrific Yota '.>$'.(6 )*"/.+$ *"<6(*"7 /%? 75(:: 3"<6(*; Mobile WiMAX/Wi-Fi Center 5 1 5('6?#*? )"56<).@6 7 9$*"-<@ )*"/.. http://bit.ly/14x3D6 about 20 hours ago from twitterfeed A"/.*"-! 4G-!"/(! "6 Yota - -.+/"!< MacBook 6"%&-" 7 iProfi!: ,-B$?! 4G-$'6(*'(6 "6 Yota /%? 7.9(C" D.-#<-. http://bit.ly/nZxuY 11:59 AM Aug 28th from twitterfeed
  • 26. Wimax Scene http://bit.ly/dAc9M #yota 10:51 PM Jul 6th from Twitterrific in reply to AmaleshSingh RT @nipet: Yota F.-%@>$%. 5"C%.9('$( 5 *"F'$>'"8 5(6&@ re:Store. A*"/.+$ 4G-<56*"8567 "6 Yota 7 !.C.F$'.: Apple 56.*6<@6 6 $@%? 2009 C #yota 12:39 PM Jul 6th from web RT @lifedreamer_09: At Yota, Creativity Rules in Mobile Broadband http://tinyurl.com/kwsuxg #yota 12:39 PM Jul 6th from web Russian into WiMAX: Dennis Sverdlov, Yota CEO, talks to Ken Wieland about his ambitious plans to use WiMAX to do http://tinyurl.com/nrzpt4 12:37 PM Jul 6th from web RT @rockstarpromos Yota Music: More than 600 000 licensed tracks to download http://bit.ly/mtDt5 #yota 2:16 PM Jul 5th from Twitterrific in reply to rockstarpromos RT @Gerodot: 4<)$% Yota !"/(!, *./ -.- !.%('&-$8 *(#('"- -"6"*"!< 7*<>$%$ '"7<@ )"C*(!<9-< =) #yota 8:56 AM Jul 5th from web N '.5 "6%$>'.? -"!.'/. $ !; )*(/S?7%?(! 7;5"-$( 6*(#"7.'$? - #</<M$! 5"6*</'$-.!. L5%$ 7; :"6$6( "-.F.6&5? 7 >$5%( %<>9$:: http://tr.im/qWhM 12:37 AM Jul 5th from web http://tr.im/qWb3 56.*9$8 #*.6 Yota :) 12:01 AM Jul 5th from web RT @pozdnyakov: Yota *<%$6 11:54 PM Jul 4th from web RT @infrarot: Yota - 5.!;8 5(-5<.%&';8 J'6(*'(6- )*"7.8/(* '. *;'-( 11:53 PM Jul 4th from web Wimax-!"/(! Yota: http://tr.im/qRDt #wimax #yota #samsung 4:33 AM Jul 4th from HootSuite
  • 27. Login Join Twitter! Hey there! disneyrussia is using Twitter. Join today! Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one Already using Twitter simple question: What are you doing? Join today to start from your phone? Click here. receiving disneyrussia's tweets. Name Disney !"##$% Location Moscow disneyrussia Web http://www.disney.ru Bio &'$($)*+,-. /0$//12 Disney !"##$%. 3#1, 4/" 0- 5"/$/1 6,)/+ " Disney, Pixar, Miramax, Touchstone. 146 1,094 http://bit.ly/2rCJ4K !7##8$. HD following followers /21.*12 9722":)/"0. ;" 24 Tweets 480 #1,/%<2% #/)*"#+ #"0#1= ,1=,":" :) Favorites about 22 hours ago from web Following &/82-/ "'$($)*+,-. #)./ >?@9A 3 9B!>CD EF;D9 B$=) GH2/",) http://bit.ly/3urDMr G7I1/ 21:7*%2," "<,"0*%/+#% $ J"J"*,%/+#%. about 23 hours ago from web 91:"I,% Disney J2$"<21* 8"=J),$K @Marvel $ J2)0) ,) 5000 J12#",)L1.,08*K4)% E1*"018)-M)78),N1*16,":" E1*"018) $ ?KI1. X http://bit.ly/1apKRA 7:38 AM Aug 31st from web View All… &'$($)*+,)% :27JJ) OC@P@ Q>9BD!&3 0O",/)8/1: RSS feed of disneyrussia's http://bit.ly/1vjrwR M2$#"1I$,%./1#+! tweets
  • 28. 3:18 AM Aug 17th from web B21.*12 OC@P@ Q>9BD!&3 6) ,1I1*K J2$#7/#/0$% 0 $,/12,1/ J"#="/21*" <"*11 =$**$",) 41*"018. D#*$ 0- 1:" 1T1 ,1 0$I1*$: http://bit.ly/35zFIU 2:42 AM Aug 17th from web 3,$=),$1 '),)/)= sci-fi: "31I+=$,) P"2)" 0-U*) ,) DVD. FI)*1,,-1 #(1,-,>,,)-9"'$% !"<< $ K="2 " '),)/)5 J2$U1*+(10 :)2),/$2"0),- :) 3:31 AM Aug 11th from web 1.@I1= ,) http://disney.ru/pirates 2.C)L$=)1= 82)<)- =",1/7-8*K4$-=1I)*+", 3.O*$8)1= ,) R7)21# 4.C)#*)LI)1=#% #J2%/),,-= V8#8*K6$0"= #)./) :) 1:02 AM Aug 11th from web &/82-/ "'$($)*+,-. #)./ J120":" !"##$.#8":" '$*+=) DISNEY "OC@P> Q>9BD!&3" http://bit.ly/3TULoK 1:43 AM Aug 10th from web !1/0$/+/1, J*$6! &'$($)*+,-. HD /21.*12 J120":" !"##$.#8":" ;$#,110#8":" '$*+=) OC@P> Q>9BD!&3 http://bit.ly/35zFIU 0 8$," # 29 "8/%<2%! 1:27 AM Aug 7th from web @romires 3 8$,"/1)/2)5 0- 0$I1*$ /$612 OC@P@ Q>9BD!&3. B21.*12 <"*11 J"*," J"8)6-0)1/ #)= '$*+=, I*$,,11 J" 52","=1/2)L7. W/" 2)6,-1 01T$. 1:25 AM Aug 5th from web in reply to romires 9J)#$<" 6) 21/0$/-, I276+%! @DigestNews @tia1988 @cyrill_co_uk @satori_hanzo @Korolev @Leechdraw @i_kender @D_or_D @smiraleks @D0nKiH0t 1:14 AM Aug 5th from web D#*$ ,1 #*"L,", 21/0$/+/1 J*$6... M21=+12) "'$($)*+,":" /21.*12) J120":" !"##$.#8":" '$*+=) ;$#,1. "OC@P> Q>9BD!&3" #"#/"$/#% 6)0/2). 11:52 PM Aug 3rd from web http://twitpic.com/cmnjg -M120-1 8)I2- OC@P@ Q>9BD!&3 7L1 I"#/7J,- 0 #1/$. M2$#-*)./1 ##-*8$,:I1 0- $5 "<,)27L$*$,$ J",2)0$*$#+ *$ 0)= ",$. 8:06 AM Aug 3rd from web
  • 29. 1. Конкурсы и подарки 2. Выгодные предложения 3. Информация о компании 4. Мнения и отзывы. 5. Просьбы и вопросы.
  • 30. 1. @contexcondom 2. @eldorado_stores 3. @macsolutions 4. @yota_ru 5. @disneyrussia
  • 31. Permission Marketing Доверительный маркетинг
  • 32. Вопросы? Александр Щедрин — @alldrin компания «Мангостин» — @mangostane