Social Media 101 (Slides, Full)

Social Media 101 Let’s talk

Concepts

Openness Mi casa es su casa

Interaction Discussion, relationships, reputation, conversation

Interoperable & Mashable Greater than the sum of the parts

Google Juice!

Identity 2.0 Who are you? Can I trust you?

Social media is more human

Personal Direct access

User Behavior What do people do with social media?

Social Technographics spectrum Creators Critics Collectors Joiners Spectators Inactives Source: Forrester Research

Social Technographics spectrum Creators Critics Not participating in social media currently Collectors Question: why is that? Are they not online, or is social media intimidating? Joiners Examine the trend: inactives are dropping. Social media is much Spectators “friendlier”. Q: how many grandparents are using social media? Inactives Source: Forrester Research

Social Technographics spectrum Creators Critics Read blogs Listen & watch podcasts Collectors Read online forums related to their interests Joiners Read customer ratings & reviews (e.g. Spectators Amazon.com book reviews) Inactives Source: Forrester Research

Social Technographics spectrum Creators Critics Maintain their proﬁles on one or more social networking sites Collectors Visit and view social networking sites Joiners Are willing to sign up for news aggregators or use RSS Spectators Inactives Source: Forrester Research

Social Technographics spectrum Creators Critics Use RSS feeds to read web content Collectors “Votes” for web sites Joiners Adds tags or other metadata to sites, web pages, or other media Spectators Inactives Source: Forrester Research

Social Technographics spectrum Creators Critics Post ratings/reviews of products or Collectors services Comment on blogs, forums, & online Joiners communities such as wikis Spectators Inactives Source: Forrester Research

Social Technographics spectrum Creators Critics Publish a blog or web pages Upload videos they created Collectors Upload audio/music or podcast they created Joiners Write articles or stories & post them Spectators Manage discussions about their content Inactives Source: Forrester Research

3/4 of US online adults now use social tech

What networks are most popular? It depends on where you are.

Social Media dominance by country (2007)

What kinds of sites are “social”?

Social Media Portals It’s all in there

Orkut Bebo Hi5 LinkedIn Ning Plaxo Crowdvine Xing Social Media Portals

Status Updates What R U doing?

Identi.ca plurk Rejaw Yelp Jaiku Utterli Status Updating Services

Media Sharing ROTFL Watch This!

Blip.tv Vimeo Metacafe Viddler Mogulus Media Sharing

Zoomr Smugmug Facebook MySpace Media Sharing

iLike Pandora Odeo Blip.fm Media Sharing

Blogging Platforms ReadMe

Link Sharing & Tagging Where was that site…?

Digg Technorati del.icio.us StumbleUpon Reddit Link sharing

del.icio.us /wazungu

del.icio.us

Allan’s tagged content on del.icio.us/wazungu

It’s a matter of degrees Communities spring up inside sites like Amazon or the iTunes Store.

Values Personal & corporate attitudes that succeed in social media spaces

Values Sincerity & Authenticity

Values Individual focus

Values Community, both online and local neighborhood

Values Mission: a cause, whether global, local, or individual/personal

A social media story My grandfather’s funeral

Col. Jack Bates setaB kcaJ .loC

“I was the Non- Commissioned Ofﬁcer in charge for your grandfather's funeral. I want to say that I was honored to be a part of it. ”

A letter from Chris is reminded me that I have a perhaps strange requt. I'll be heading to a h sandy place for a ile in a few months. If somhing haens would you come out to the memorial and take piur for Trellis and the b s? I am sor t  preing all my memorial, will, lers, c. just in case. I'm n too woied ab out it, and it's a ways , but I need to g them s up just in case. You would be one  the people I would most want my wife to me. Soy about being all melo dramatic, just the nature  th e situation I gu. -Chris

How is “story” important to us?

Do our online interactions provoke discussion & passion?

What opportunities do social media offer us?

Social Media 101 (Slides, Full)

by Allan White on Mar 19, 2009

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