Programming: Not for the Boomers
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Programming: Not for the Boomers

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This presentation was developed for the Mississippi Library Commission and the workshops were held on January 13, 2009 in Tupelo, MS and on january 15, 2009 in Jackson, MS. (All Rights Reserved).

This presentation was developed for the Mississippi Library Commission and the workshops were held on January 13, 2009 in Tupelo, MS and on january 15, 2009 in Jackson, MS. (All Rights Reserved).

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Programming: Not for the Boomers Programming: Not for the Boomers Presentation Transcript

  • Programming: Not For the Boomers! Allan M. Kleiman Library Consultant(s)-on-Call Mississippi Library Commission January 13 and 15, 2009
  • Programming: Not for the Boomers
    • Thank You
    • Welcome
    • 40 Years of Programming Experience
    • Libraries of ALL Sizes
    • Most Age Groups
    • In-Reach and Outreach
    • Energize, Excite, Interest, Think, Create!
  • Programming: Not for the Boomers
    • Introduce Yourself
    • Name, Library, What Your Programming Role Is, What You’d Like to Get Out of Today’s Workshop
    • Index Card: Name, What You’d Like to Get Out of Today’s Workshop (Pass it Up Front)
    • Questions: This is Your Workshop
  • Programming: Not for the Boomers
    • Tools to Plan the Best Programs in Mississippi
    • Vision of the Importance of Programming in the Life of the Library (for all ages)
    • End of the Workshop……..More Than You Ever Wanted to Know!
  • Programming: Not for the Boomers
    • Planning for Programming
    • Publicity, Program Ideas
    • Programs for Gen X
    • Programs for Gen Y
    • Programs for “Older” Adults
    • In-reach and Out-reach
    • “Put it ALL Together”
  • Programming: Not for the Boomers
    • Why do we Program?
    • Showcase Collections (Film Program, Book Discussion)
    • Entertain
    • Bring the Community Together
    • Showcase the Library
    • Engage the Community (Forums)
  • Programming: Not for the Boomers
    • Why do we Program, cont.
    • Inform the Community (Social Security)
    • Be a Destination for Community (Library as Community)
    • Library Place of Socialization
    • Provide Lifelong Learning
    • Place for Instruction
  • Programming: Not for the Boomers
    • Why do we Program?
    • What else can you think of?
  • Programming: Not for the Boomers
    • Step 1: Programming Policy
    • Get a Committee, Group, Task Force Together
    • Guide For What You Will Do/Focus On
    • Sample Policy
    • How Would You Adapt This For Your Library?
  • Programming: Not for the Boomers
    • Step 2: Program Procedures
    • Takes The Policy and Puts it Into Action!
    • Marketing Analysis (Numbers)
    • Target Audience
    • How Often? When?
    • Budget
  • Programming: Not for the Boomers
    • Step 2, cont.
    • Developed in Sync With Library’s Overall Goals and Objectives
    • Program Planning Checklist
    • Marketing Programs
    • Evaluate Program
  • Programming: Not for the Boomers
    • Step 3: Marketing Your Programs
    • Utilize Different Strategies
    • Traditional Ways, Include:
    • Flyers, Posters
    • News Releases, Newspaper, Radio
    • Cable Television
    • Web Site
    • Local Web Sites
  • Programming: Not for the Boomers
    • Marketing Gen X, Y and Older Adults
    • Facebook, MySpace, Craigslist, Twitter
    • Electronic Notifications (E-mail)
    • Library’s Check-out Receipt
    • Library Program “Line”
    • In-Library Visual Promotions
    • And, Any Other Ideas
  • Programming: Not for the Boomers
    • Marketing Gen X, Y and Older Adults
    • Traditional vs. “New” Marketing Methods
    • Current Library Users (Older Adults)
    • New Audiences (Gen X and Gen Y)
    • Different Approaches for Different Programming Efforts (Ages)
  • Programming: Not For the Boomers
    • Program Planning Checklist
    • Sample from Montana State Library
    • Develop Your Own to Suit Your Needs
    • Helpful in the Process to Ensure All Bases Are Covered
    • Paper Trail
    • Produce Better Results
    • Can Be Shared
  • Programming: Not For the Boomers
    • Program Evaluation Form (Staff Use)
    • Sample
    • Develop Your Own
    • Documents Programs
    • Statistics
    • Feedback
    • Do You Recommend This Program?
  • Programming: Not For the Boomers
    • Program Evaluation Form (Customer)
    • Sample
    • Develop Your Own
    • Customer Feedback
    • Recommend Future Ideas for Programs
    • Feedback
    • Do You Recommend This Program?
  • Programming: Not For the Boomers
    • Congratulations!
    • You Have Just Developed a Programming Manual for Your Library!
    • Give Yourself 5 Bonus Points!!!!!!
  • Programming: Not For the Boomers
    • So, What’s Next!
    • How Do You Find the Perfect Program
    • “ Program Hunting 101”
  • Programming: Not for the Boomers
    • Locating Programming Ideas:
    • Other Libraries (Is That Cheating?)
    • Newspapers
    • Out of My Head!
    • Something Old is Now New
    • Adapting to Generations
    • Books and Other Media
  • Programming: Not for the Boomers
    • Locating Ideas:
    • Repeat Best Programs
    • Fellow Staff Members as Resource
    • Technology Training is Programming
    • Hot Topics in the News
    • Adapt Children and YA Programs
    • What Else Can You Think Of?
  • Programming: Not for the Boomers
    • Library Programming:
    • Not Anything New------19 th Century Tradition, Famous Lecturers
    • Film Programs
    • Book Discussions
    • Invited Speakers
    • Original Programming (Collection)
  • Programming: Not for the Boomers
    • Library Programming:
    • Based on Literature
    • Based on Culture
    • Based on History
    • Based on “Nothing” Just Fun
    • Ethnic, Multicultural
    • Themes
  • Programming: Not for the Boomers
    • Library Programming:
    • Based on Technology
    • Based on Internet
    • Community Forum (Civic Engagement)
    • Based on Gaming
    • Based on Job Hunting
    • Based on “Social” Networking
    • Based on Let’s Have Fun!
  • Programming: Not for the Boomers
    • Today We Are Looking at:
    • Gen x
    • Gen Y
    • Older Adults (65 and up)
    • (Make Sense, Engage, Excited……..)
  • Programming: Not for the Boomers
    • Today We Are Looking at: Gen X
    • 1961/5 to 1980 (Age 26 to 45)
    • MTV, Operation Desert Storm, Regan
    • Tom Cruise, Jodie Foster, Kurt Cobain
  • Programming: Not for the Boomers
    • Today We Are Looking at: Gen X
    • Self-reliant
    • Balanced
    • Flexible
    • Techno-Literacy
    • Fun
    • Fast Track
  • Programming: Not for the Boomers
    • Today We Are Looking at: Gen X
    • “Prefer” to Communicate Electronically
    • Latch-key kids
    • More Divorced Parents
    • Getting Married “Later” in Life
    • Not as Loyal to Their Corporate Company
  • Programming: Not for the Boomers
    • Today We Are Looking at: Gen Y
    • Born 1981 to present (Under 25)
    • Technology, PC, 9/11, Iraq War
    • Olsen Twins, Prince William, Anna Kournikova, Lizzie McGuire
  • Programming: Not for the Boomers
    • Today We Are Looking at: Gen Y
    • Technology
    • Team-oriented
    • Diversity
    • Work/Life Balance
    • Communicate Electronically
    • Like to Volunteer
  • Programming: Not for the Boomers
    • Today We Are Looking at: Gen Y
    • “Green”
    • Have More Aware of the World/Events
    • Multitasking is Usual
    • Optimistic
  • Programming: Not for the Boomers
    • Today We Are Looking at: Older Adults
    • Born 1920-1945 (Age 66 to 106)
    • Great Depression, The New Deal, WW II, FDR, Korean War
    • Elvis Presley, Martin Luther King, Jr, FDR,
    • JFK
  • Programming: Not for the Boomers
    • Today We Are Looking at: Older Adults
    • Characteristics
    • Delayed Reward
    • Duty Before Pleasure
    • Honor
    • Prefer Face to Face Communications
  • Programming: Not for the Boomers
    • Today We Are Looking at: Older Adults
    • Retired or Working Part Time
    • Influenced by Family and Religion
    • Education Viewed as a Dream
    • Experienced Tremendous Upheaval in Their Lives
    • Reluctant to Buck the System
  • Programming: Not for the Boomers
    • Before we begin with Allan’s Programming Hints:
    • Develop a Programming Committee
    • Encourage Volunteers to Assist
    • “Always” Serve Refreshments (When Appropriate)
  • Programming: Not for the Boomers
    • Before we begin with Allan’s Programming Hints:
    • Locate Your Program Regulars
    • Think Outside the Box, Program Ideas, Publicity Ideas
    • Got Out and Preview
  • Programming: Not for the Boomers
    • Before we begin with Allan’s Programming Hints:
    • Develop Relationships with Other Libraries, Community Agencies for Cooperative Programming
    • Single Programs vs. Programming on a Regular Basis
  • Programming: Not for the Boomers
    • Before we begin with Allan’s Programming Hints:
    • Think About Day/Time for Program
    • Test Your Equipment/Back-up
    • Do You Have a Program Back-up?
    • Talk to ALL Staff About Programming
  • Programming: Not for the Boomers
    • Before we begin with Allan’s Programming Hints:
    • Send Thank You Notes
    • Confirm, Confirm, Confirm
    • Develop Your Own Evaluation File
    • Don’t Program For Yourself But For Your Audience!
  • Programming: Not for the Boomers
    • Develop Our Own Programming Committee Session1:
    • Gen X
    • Gen Y
    • Older Adults
  • Programming: Not for the Boomers
    • Develop Our Own Programming Committee Session 2:
    • Gen X
    • Gen Y
    • Older Adults
  • Programming: Not for the Boomers
    • Develop Our Own Programming Committee Session 3:
    • Gen X
    • Gen Y
    • Older Adults
    • Any Thoughts?
  • Programming: Not for the Boomers
    • Outreach Programs (in the Community)
    • What Can we Adapt?
    • Gen X
    • Gen Y
    • Older Adults
  • Programming: Not for the Boomers
    • Questions????
    • What Did You Want to Know But Now Are no Longer Afraid to Ask?
  • Programming: Not for the Boomers
    • Putting it ALL Together!
    • Develop Programming For ALL Generations – Target Programming
    • Always Have a Book Display and Flyers for Upcoming Programs Available
    • Check With Fellow Staff Members for Ideas
  • Programming: Not for the Boomers
    • Putting it ALL Together!
    • Ask Your Customers What They Want
    • Develop a Programming Schedule That Makes Sense
    • Develop Cooperative Programming With Other Departments of the Library and Community Agencies
  • Programming: Not for the Boomers
    • Putting it ALL Together!
    • And Finally……..
    • Make it FUN for You!
    • Make it FUN for the Staff!
    • Make it FUN, Exciting, Innovative, Creative, and More for the COMMUNITY!
  • Programming: Not for the Boomers
    • Thank You
    • Allan M. Kleiman
    • Chief Consultant
    • Library Consultant(s)-on-Call
    • [email_address]
    • 732-738-5183