01 Sun Tzu Overview And Key Factors

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  • + ArturoCastan ArturoCastan 1 month ago
    Vary clear, thanks a lot to share with us!
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Welcome to this presentation by the Science of Strategy Institute. I’m Allan Elder, a master trainer with the Science of Strategy Institute and I will be your guide throughout this program. This presentation is one of thirteen presentations on the Art of War .

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01 Sun Tzu Overview And Key Factors - Presentation Transcript

  1. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: The Key Elements of Sun Tzu The Science of Strategy Institute
  2. Be prepared…
    • … to be surprised
  3. A Little History
  4.  
  5.  
  6. Five Components that Comprise your Position
  7.  
  8. HEAVEN EARTH CHANGE TIME CLIMATE GROUND TERRAIN FIGHT OVER PLACE MARKETPLACE BUSINESS CLIMATE
  9. METHODS LEADER
  10. The Goal or Mission
  11. The Competitive Environment
  12. The Competitive Unit
  13. Focus and Unity
  14. METHODS LEADER GROUND CLIMATE PHILOSOPHY Place WHERE Earth Heaven WHEN Change Skills HOW Processes Character WHO Commander Mission WHY
  15. WHY We climb the mountain WHERE we climb WHEN we climb WHO climbs and their character HOW we climb and our skills
  16.  
  17. Focus Unity STRENGTH
  18. Heaven and Earth
  19. Center PLACE TIME
  20.  
  21. TIME beyond our control We do not control trends over time. We can only see them. These include peoples emotions, attitudes, and feelings.
  22.  
  23. PLACE what we fight over Where we fight the “mind share” of customers
  24.  
  25. K2? Everest?
  26.  
  27. Center PLACE TIME FOCUS
  28. Leader and Methods
  29. METHODS LEADER PHILOSOPHY
  30. LEADER The success of the competitive unit depends on five qualities in its leader...  
  31. LEADER GROUND INTELLIGENCE
  32. LEADER CLIMATE COURAGE
  33. METHODS LEADER TRUSTWORTHY STRICT
  34. LEADER PHILOSOPHY CARING
  35. METHODS
  36. METHODS CLIMATE PROCEDURES PROCESSES SYSTEMS
  37. METHODS GROUND ORGANIZATION
  38. METHODS LEADER LEARNING SUPPORT
  39. METHODS PHILOSOPHY STANDARDS
  40. METHODS LEADER PHILOSOPHY UNITY
  41. The Four Skills of Strategy Listen Aim Move Claim
  42. AIM MOVE LISTEN CLAIM
  43. LISTEN LISTEN
  44. AIM AIM
  45. MOVE MOVE
  46. CLAIM CLAIM
  47. LISTEN CLAIM AIM MOVE
  48. LISTEN CLAIM MOVE AIM
  49. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: Analysis and Attack The Science of Strategy Institute
  50. Positions are not good or bad except in comparison to others KNOW MYSELF KNOW MY ENEMY
  51.  
  52.  
  53. Has knowledge of what and where Knows when to move or hold LISTEN AIM
  54. Changes are in their favor They can move more freely WHEN CLIMATE FAVORS COMPETITOR
  55. CLAIM MOVE AIM LISTEN
  56. ATTACK A MOVE to new GROUND MOVE
  57. $$$$$ MOVE $$$$$
  58. Source of WEALTH Source of COSTS
  59. INCOME EXPENSE LISTEN CLAIM MOVE AIM
  60. Competition must pay for itself.  
  61. Foiling a Competitors Advance SURPRISE DECEPTION BATTLE SIEGE
  62. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM 4 Attacks
  63. SURPRISE LISTEN CLAIM MOVE AIM
  64. DECEPTION Prevent competitors from advancing LISTEN CLAIM MOVE AIM
  65. Cause Competitors to make bad decisions DECEPTION AIM
  66. LISTEN CLAIM MOVE AIM
  67. Deception Is CHEAP for us MOVING is EXPENSIVE for our COMPETITOR DECEPTION MOVE AIM
  68. Final thoughts on Analysis and Attack
  69. INFORMATION PHYSICAL LISTEN CLAIM MOVE AIM
  70. LISTEN CLAIM MOVE AIM
  71. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM
  72.  
  73. But Wait, There’s More
  74. Congratulations! We have covered about ½ of the first chapter of the “Art of War” The Science of Strategy Institute
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