Supergenius Word of Mouth

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

No comments yet

Post a comment

    Login or Signup to post a comment
    Edit your comment Cancel

    1 Favorite & 1 Group

    Supergenius Word of Mouth - Presentation Transcript

    1. Marketplace 4.0 @CMEGroup
    2. Marketplace 4.0 at @CMEGroup August 13, 2009 Allan Schoenberg @allanschoenberg
    3. @jbernoff @charleneli
    4. Continue to Promote the Attributes of Our Brand Brand Enthusiasm Build Customer Advocacy Service Issues Management
    5. 4.0
    6. Go to Your Audience "I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
    7. @StockTwits – the human ticker 7
    8. Create Content ($ExchTalk/#ExchTalk) @IndianaGrainCo @ChicagoDiane @TobyBryans @JohnLothian @MooreHN @HowardLindzon 8
    9. Tweetcloud.com
    10. Defining Success Activities Activity Metrics •Pageviews/downloads •Share information and ideas •Unique visitors •Maintain reputation •Followers/Members •Demonstrate thought leadership •Posts (ideas/threads) •Number of groups (networks/forums) •Inform the market about our products/services •Comments & Trackbacks •Promote special events/education •Tags/Ratings/Rankings •Contributors/influencers •Monitor the conversations 11
    11. Hootsuite Helps..But… 12
    12. Our Favorites
    13. The Google Effect •SEO •Coming soon – real time search •What is the second most used search engine? 14
    14. Lessons Learned It’s not a silver bullet Find your Be social audience Partner with Monitor the internal conversation resources Try new It’s really not things and about you! benchmark
    15. @allanschoenberg @CMEGroup allan.schoenberg@cmegroup.com 16

    + Allan SchoenbergAllan Schoenberg, 3 months ago

     

    319 views, 1 fav, 1 embed more

    About this presentation

    © All Rights Reserved

    • Favorites 1
    • Downloads 5
    • Total Views 319
      • 317 on SlideShare
      • 2 from embeds
    Embed views
    • 2 views on http://chuckhemann.posterous.com

    more

    Embed views
    • 2 views on http://chuckhemann.posterous.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint

    Categories

    Groups / Events