Marketplace 4.0 @CMEGroup

Marketplace 4.0 at @CMEGroup
August 13, 2009
Allan Schoenberg
@allanschoenberg

@jbernoff
@charleneli

Continue to Promote the Attributes of Our Brand
Brand Enthusiasm
Build Customer
Advocacy Service
Issues
Management

4.0

Go to Your Audience
"I ended up having one of my
best days in months that
night," Mr. Grisafi said. "It really
affected me, to the sum of a
large amount of money.”

@StockTwits – the human ticker
7

Create Content ($ExchTalk/#ExchTalk)
@IndianaGrainCo
@ChicagoDiane
@TobyBryans
@JohnLothian
@MooreHN
@HowardLindzon
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Tweetcloud.com

Defining Success
Activities Activity Metrics
•Pageviews/downloads
•Share information and ideas
•Unique visitors
•Maintain reputation
•Followers/Members
•Demonstrate thought leadership •Posts (ideas/threads)
•Number of groups (networks/forums)
•Inform the market about our
products/services •Comments & Trackbacks
•Promote special events/education •Tags/Ratings/Rankings
•Contributors/influencers
•Monitor the conversations
11

Hootsuite Helps..But…
12

Our Favorites

The Google Effect
•SEO
•Coming soon – real time search
•What is the second most used
search engine?
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Lessons Learned
It’s not a
silver bullet
Find your
Be social
audience
Partner with
Monitor the
internal
conversation
resources
Try new
It’s really not
things and
about you!
benchmark

@allanschoenberg
@CMEGroup
allan.schoenberg@cmegroup.com
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